Singapore Airlines extends distribution agreement with Sabre
Sabre to increase marketing campaigns for airline
SINGAPORE, Feb. 12, 2013
SINGAPORE, Feb. 12, 2013 /PRNewswire/ -- Singapore Airlines has renewed its
full-content distribution agreement with Sabre Travel Network, meaning all
Sabre-connected travel agents will continue to have access to all Singapore
Airlines' fares, schedules and inventory.
"Sabre is very pleased to extend our distribution agreement with Singapore
Airlines and to further strengthen our existing strong and long-term
relationship. We look forward to implementing this new distribution agreement,
which will support Singapore Airlines strategies and its position as a premier
full-service airline," said Hans Belle, vice president and general manager,
Asia Pacific, Sabre Travel Network.
With this agreement, Sabre will also support Singapore Airlines' growth
through increased global distribution system (GDS) media marketing by building
awareness through promotions and campaigns via the Sabre GDS.
About Sabre Travel Network
Sabre Travel Network® provides technology to the travel industry. It operates
the world's largest travel marketplace, connecting travel buyers and sellers
through the Sabre global distribution system (GDS). Its innovative technology
connects 350,000 travel agents to more than 400 airlines, 100,000 hotels, 25
car rental brands, 50 rail providers, 13 cruise lines and other global travel
suppliers. More than $100 billion of travel is purchased through this channel
Sabre Travel Network is part of Sabre Holdings®, a global travel technology
company serving the world's largest industry- travel and tourism. For more
information please visit: www.sabretravelnetwork.com.
Nancy St. Pierre
SOURCE Sabre Travel Network
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