Neolane Webinar to Demystify Real-Time Marketing

  Neolane Webinar to Demystify Real-Time Marketing

 Leading Cloud-Based Marketing Technology Provider and Guest Analyst Speaker
     Rob Brosnan to Help Marketers Orchestrate Great Customer Experiences

Business Wire

NEWTON, Mass. -- February 12, 2013

Conversational marketing technology provider Neolane, Inc. today announced
details of an upcoming webinar, “Demystifying Real-Time Marketing: Practical
Steps to Deliver Great Customer Experiences.” Featuring special guest Rob
Brosnan, Senior Analyst, Forrester Research, Inc., the complimentary event
will provide marketers with a better understanding of real-time marketing. In
addition to discussing the “what” and “why,” the two experts will outline
practical steps to implement real-time marketing and orchestrate great
customer experiences across channels.

Who:

  * Rob Brosnan, Senior Analyst, Forrester Research, Inc.
  * Patrick Tripp, Senior Product Marketing Manager, Neolane, Inc.

What:

Next-Best-Offer, Next-Best-Action, Decision Management and Interaction
Management: what do these terms really mean for marketers? While they all
allude to the ability to optimize customer engagement, there’s plenty of
confusion about how to implement this vision or even where to start.

Attendees will learn:

  * Key trends and terminology in real-time marketing
  * Practical steps to moving from traditional campaigns to real-time
    marketing
  * Best practices and case studies of real-time marketing in action

When:

  * Wednesday, February 20, 2013, 2:00 p.m. ET

Where:

  * Register today:
    http://ncs.neolane.net/res/sfa/survey/usaEventSubscriptionLandingPage.jsp?doc=LGR594&origin=148-W-Forrester-PR
  * Live tweet the event using hashtag #convmktg

About Neolane

Neolane provides the only conversational marketing technology that empowers
organizations to build and sustain one-to-one lifetime dialogues, dramatically
increasing revenue and marketing efficiency. Born digital, with best-in-class
email and inbound-outbound channel fusion capabilities architected into a
single code-based platform, marketers achieve results in record time. Neolane
is easy to use for both power and casual users, but powerful enough to drive
the most sophisticated marketing strategies. Future proof, Neolane has a track
record of enabling its customers to adapt to new customer engagement
challenges and exploit opportunities more quickly than their
competition. Neolane is used by more than 400 of the world’s leading companies
including Alcatel Lucent, barnesandnoble.com, Sears Canada, Sephora Europe and
Sony Music. Visit www.neolane.com and read our blog The Cross-Channel
Conversation.

Copyright © 2013 Neolane. All Rights Reserved. All other brand names, product
names, or trademarks belong to their respective holders.

Contact:

PAN Communications for Neolane
Katelyn D’Eramo, +1 617-502-4300
neolane@pancomm.com