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Neodata Group Releases Newscurve for Online Publishers



            Neodata Group Releases Newscurve for Online Publishers

PR Newswire

SANTA MONICA, Calif., Feb. 12, 2013

SANTA MONICA, Calif., Feb. 12, 2013 /PRNewswire/ -- Neodata Group, a leader in
online publisher solutions, has announced the release of its latest product:
Newscurve, a content performance alert system for online news sites. Following
a private beta with publishers in the USA and Europe, Newscurve is available
to the public today.

To view the multimedia assets associated with this release, please click
http://www.prnewswire.com/news-releases/neodata-group-releases-newscurve-for-online-publishers-190765291.html

Newscurve supports publishers in online-oriented newsrooms who need to stay in
touch with the performance of their content in real-time. The system tracks
real-time data about a website in order to discover patterns in reader
behavior and to notify publishers of irregularities in the performance of
their content. Newscurve's customizable alerts provide insights into reader
engagement, social activity, click-through rates, page views and traffic
sources, allowing publishers to quickly identify trends and to better promote
their content. To easily adapt to individual work styles, Newscurve pushes
these custom notifications through a variety of channels including email, iOS
and Android devices, Chrome and Firefox extensions, Google Talk and Facebook
Chat. Newscurve also integrates into additional Neodata services, allowing
users to incorporate audience profiling, personalized content recommendations
and targeted advertising.

Neodata Group CEO Giovanni Giuffrida announced today's release. "We are
excited to kick-off 2013 with the release of Newscurve. We've been working
closely with publishers in the online news industry to identify what
information and data about their content is most important to them," said
Giuffrida. "Our goal is to streamline the process of turning analytics
insights into action. We help publishers identify emerging trends on their
websites without having them sit in front of dashboards all day.  Instead,
they can focus on creating great content and when something important deserves
their attention, we let them know."

Newscurve has already been getting positive feedback from early users. Banzai
Media CEO Andrea Santagata said, "We've been working with Neodata Group for
many years as technology partners to help us improve our digital business. We
agreed to try Newscurve straightaway. It's the tool that we need, and it's
unique."

For more additional information, please visit Newscurve.

About Neodata Group  
Neodata Group is a leading provider of technology solutions for online
publishers. Leveraging its experience in data mining, advanced database
solutions and audience analysis, Neodata Group optimizes the delivery of both
editorial and advertising content for clients. With offices in Milan, Catania,
Los Angeles and Belgrade, Neodata remains the preferred partner of Mediaset,
La Repubblica, Editoriale Domus, Seat Pagine Gialle and Sipra.

Media Contact: Tim Cavanaugh, 213-373-3464, timothy.cavanaugh@neodatagroup.com

SOURCE Neodata Group

Website: http://www.neodatagroup.com
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