Launchpad Digital Media And Edison Research Team To Provide Audience Measurement For The Rapidly Growing Podcasting Industry

     Launchpad Digital Media And Edison Research Team To Provide Audience
           Measurement For The Rapidly Growing Podcasting Industry

-- Groundbreaking New Metrics Make Measuring Podcast Audiences Easy For
Advertisers -

PR Newswire

BEVERLY HILLS, Calif., Feb. 12, 2013

BEVERLY HILLS, Calif., Feb. 12, 2013 /PRNewswire/ -- Launchpad Digital Media
announced today the engagement of Edison Research to create standard metrics
to measure the rapidly expanding audience from podcasts. Edison will collect
and audit data from all Launchpad podcasts and generate monthly figures to
show the scope and growth of the on-demand audio platform. Launchpad is a
division of Norm Pattiz's Courtside Entertainment Group and currently
represents on-demand and streaming podcast programming, which delivers over 90
million downloads every month.

"We formed Launchpad to apply proven, successful monetization methods to the
expanding world of on-demand digital media," said Norm Pattiz, Chairman of
Launchpad Digital Media and Founder of Westwood One and Courtside
Entertainment Group. "To do that you need to speak the advertisers' language.
These new metrics will put the sizable podcast audience in terms advertisers
can understand and utilize effectively. I worked closely with Edison Research
to establish similar metrics when I was on the board of the Broadcasting Board
of Governors of the United States of America. We launched Arabic language
radio and satellite television services to 22 countries in the Middle East.
If we can measure the audience in Arabic, English should be no problem at

Speaking about the relationship, Edison Research President, Larry Rosin, said:
"We are excited to begin this new relationship with Launchpad Digital Media.
The metrics Edison will be providing will further help legitimize podcasting
for advertisers and help emphasize its growing prominence as a platform for
listeners to consume and control their content."

Kit Gray, Launchpad President, said: "The podcasting space is growing at an
enormous rate. Technology has empowered audiences and they are demanding
on-demand media like never before. Until now advertisers lacked the in-depth
audience measurement tools available to them with more traditional forms of
media. Podcasters will now be able to quantify their audience in a language
familiar to the advertising community."

About Launchpad Digital Media
Launchpad Digital Media (, a division of
Courtside Entertainment Group, is one of the largest players in on-demand
media. Lead by digital, online and podcast sales pioneer Kit Gray, Launchpad's
podcast platform includes some of the biggest names in on-demand entertainment
including Adam Carolla, CBS News, Afterbuzz TV with Maria Menounos, Dennis
Miller, Jay Mohr, Laura Ingraham, Dr. Drew, Tom Green, Mark & Lynda, Brian &
Jill, Penn Jillette, Rooster Teeth and the Toad Hop Network just to mention a

About Edison Research
Edison Research ( conducts survey research and provides
strategic information to radio stations, television stations, newspapers,
cable networks, record labels, Internet companies and other media
organizations. Since 2003, Edison Research has been also the sole provider of
election exit poll data for America's major news organizations. Edison
Research works with many of the largest American radio ownership groups,
including Entercom, Clear Channel, Citadel, CBS Radio, Bonneville and Dial
Global; and also conducts strategic and opinion research for a broad array of
companies including Time Warner, Google, Yahoo!, Pandora Internet Radio, Sony
Music, Siemens, the Voice of America, and Zenithmedia. Edison Research has a
nineteen year history of thought-leadership in media research, and has
provided services to successful media properties in South America, Africa,
Asia, Canada and Europe. Edison, along with Arbitron, produces a yearly study
on audio and video podcast consumption in America. The study looks at
demographics, usage and other behaviors related to podcast consumption and the
podcast audience.

Peter Sessa
Launchpad Digital Media
(917) 848-2353

Larry Rosin
Edison Research
(908) 707-4707

SOURCE Launchpad Digital Media

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