/R E P E A T -- It's Bell Let's Talk Day! Join the conversation to help end the stigma around mental illness/

/R E P E A T -- It's Bell Let's Talk Day! Join the conversation to help end 
the stigma around mental illness/ 

    --  Bell Let's Talk ambassadors Clara Hughes, Michel Mpambara,
        Seamus O'Regan and Stefie Shock lead the discussion about
        mental health
    --  Take part and Bell will donate - for every text and long
        distance call made by Bell and Bell Aliant customers, every
        tweet using #Bell LetsTalk, and every Facebook share of the
        Bell Let's Talk image, Bell donates 5 cents more to mental
        health programs
    --  Learn how you can join the campaign by visiting

MONTREAL, Feb. 12, 2013 /CNW Telbec/ - Today is Bell Let's Talk Day, the 
annual event when Canadians from coast to coast to coast join Clara Hughes and 
the Bell Let's Talk team in a national conversation about mental health to 
help end the stigma around mental illness.

"It's time to talk Canada! Join me in the discussion about mental illness and 
we'll make a real difference in the lives of friends, colleagues, family 
members and all the other Canadians who struggle with the disease," said Clara 
Hughes, Canada's six-time Olympic medalist and national ambassador for Bell 
Let's Talk. "Fighting the stigma is the first and most important step in 
moving mental health forward. By talking openly, we're letting those who 
suffer know there is support and understanding, and that our focus is helping 
them get better."

Two out of 3 people affected by mental health issues still suffer in silence 
for fear of being judged or rejected because of the continuing stigma.

Bell Let's Talk Day is the culmination of a national promotional campaign that 
started January 14, featuring Clara along with author, composer and performer 
Stefie Shock, actor-comedian Michel Mpambara and, new to the team this year, 
CTV personality Seamus O'Regan. In addition to the multimedia ad campaign, all 
4 Bell Let's Talk ambassadors are engaging directly with Canadians at events 
across the country, to get people talking about mental health. Working with 
Kids Help Phone for example, Bell Let's Talk is visiting schools in Montréal, 
Calgary, Vancouver, Toronto, Halifax and St. John's to get young people 
engaged in the mental health discussion.

Here's how you can join the conversation!
Bell Let's Talk Day invites all Canadians to help end the stigma around mental 
illness by talking openly about mental health issues. And Canadians have 

Bell this year launched an online conversation toolkit on Bell.ca/LetsTalk. 
Thousands of people and organizations have downloaded the toolkit or ordered 
it directly from Bell. As a result, today more Canadians than ever will be 
learning about mental health and helping to end the stigma at thousands of 
events at universities and colleges, hockey arenas, military bases, community 
centres, social service agencies, and boardrooms.

"We have been overwhelmed by the response to Bell Let's Talk Day this year," 
said Mary Deacon, Chair of the Bell Let's Talk mental health initiative. "To 
see so many conversations about mental health happening shows the progress 
we're all making in ending the stigma and ensuring Canadians suffering from 
mental illness aren't afraid to get the treatment they need."

Bell Let's Talk Day also accelerates Bell's funding for new mental health 
initiatives. For every text message and long distance call made by Bell and 
Bell Aliant customers today (regular long distance charges and text charges 
apply), every Facebook share of the Bell Let's Talk Day image and every tweet 
using #BellLetsTalk, Bell will donate another 5 cents to programs dedicated to 
mental health.

Throughout the day, various Bell Media properties will feature regular updates 
on-screen of text, Twitter and long distance call activity, representing both 
the spreading conversation, and the additional funds to be dedicated to mental 
health by Bell. Last year, Canadians responded with 78,520,284 texts, 
long-distance calls and retweets - a 19% increase over the first Bell Let's 
Talk Day in 2011 - resulting in an additional Bell donation of $3,926,014.20 
to Canadian mental health.

Bell Let's Talk partners
Mental illness costs the Canadian economy an estimated $50 billion in lost 
productivity annually. It is the reason approximately 500,000 Canadians are 
away from work today.

This year, Bell was pleased to support the launch of a new national standard 
for psychological health and safety in the workplace: Psychological Health and 
safety in the Workplace - Prevention, promotion and guidance to staged 
implementation. The first of its kind in the world, the voluntary Standard 
offers guidance to Canadian businesses and organizations for addressing mental 
health and mental illness in the workplace and Bell is proud to be among the 
first to commit to it. As part of that commitment, today Bell team members 
will learn more about mental health from leading experts speaking at events 
and leading webchats at Bell locations across Canada.

Reflecting the impact mental illness has on all of us, many Canadian media, 
sports and communications companies also stepped up to support and promote 
Bell Let's Talk this year, including a number of Bell competitors. Also this 
year, all 7 Canadian NHL teams have dedicated February to their own mental 
health initiative, Hockey Talks. Bell is pleased to be a partner of the 
Montréal Canadiens, Toronto Maple Leafs and Ottawa Senators for their mental 
health game nights.

The combined efforts of hundreds of Canadian businesses, government agencies 
and community organizations are multiplying the positive impact of the Bell 
Let's Talk campaign at an ever-increasing rate.

Bell Let's Talk in action
During the lead up to this year's Bell Let's Talk Day, Bell announced 3 new 
mental health partnerships. In Québec, Bell contributed $500,000 to La 
Fondation du Centre hospitalier universitaire de Québec (CHUQ) to upgrade its 
acute psychiatric care unit, and another $500,000 to Concordia University's 
Department of Psychology to subsidize therapy and assessment at the 
university's Applied Psychology Centre and Centre for Clinical Research in 
Health. On February 8 in Vancouver, Bell announced a $500,000 gift to Brain 
Canada to help fund the $1 milllion Bell Mental Health Research Training 
Awards supporting talented young Canadian mental health researchers.

These new gifts are in addition to previously announced contributions to the 
Royal Ottawa Hospital, the Douglas Mental Health University Institute, 
Hôpital Louis-H Lafontaine, the Centre for Addiction and Mental Health 
(CAMH), Queen's University, the University of British Columbia and other 
leading institutions and organizations.

In January, Bell announced the 2013 Bell Let's Talk Community Fund, the annual 
$1-million annual fund that supports grassroots mental health organizations 
throughout Canada. In 2012, Bell Let's Talk supported 60 mental health 
organizations in communities across the country with grants ranging from 
$5,000 to $50,000.

About Bell Let's Talk
The Bell Let's Talk mental health initiative is a 5-year, $50-million 
charitable program based on 4 action pillars: Anti-stigma, care and access, 
research, and workplace best practices. To learn more about Bell Let's Talk, 
please visit Bell.ca/LetsTalk.

About Bell
Bell is Canada's largest communications company, providing consumers and 
business with solutions to all their communications needs: Bell Mobility 
wireless, high-speed Bell Internet, Bell Satellite TV and Bell Fibe TV, Bell 
Home Phone local and long distance, and Bell Business Markets broadband 
network, ICT and data hosting services. Bell Media is Canada's premier 
multimedia company with leading assets in television, radio and digital media. 
Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For Bell products and 
services, please visit Bell.ca. For BCE corporate information, please visit 

For media inquiries, please contact:

Jacqueline Michelis Bell Media Relations 1 855-785-1427 
jacqueline.michelis@bell.ca @Bell_News

SOURCE: Bell Canada

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CO: Bell Let's Talk
ST: Quebec

-0- Feb/12/2013 14:00 GMT

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