NEC's Image Recognition Technologies Adopted by Hakuhodo for New Advertising
Service, "Kokoku +"
- Expansion of "GAZIRU," NEC's Image recognition service -
Tokyo, Feb 12, 2013 - (JCN Newswire) - NEC Corporation's (NEC; TSE: 6701)
"GAZIRU" image recognition technologies have been adopted by Hakuhodo
Inc., one of Japan's leading advertising companies, for its "Kokoku
+" advertising service, scheduled to launch on February 18.
The GAZIRU service displays detailed information on photos taken with the
built-in cameras of smartphones by using NEC's independently developed,
highly accurate image recognition engine to match new pictures with image data
that was previously registered on the cloud or within a device.
Kokoku + is a new advertising service from Hakuhodo that drives customers to
its clients' Web sites and stores by leveraging GAZIRU technologies to
enable smartphones to recognize television commercials, product packaging and
print-based media. Users simply download the Kokoku + application to their
smartphone, then gain access to product information, sales campaign information
and coupons by taking photos of television commercials, newspaper/magazine
advertisements, signs and posters that support the service.
Going forward, NEC will continue to promote GAZIRU as a base for innovative
new advertising services. Moreover, NEC aims to apply these technologies beyond
the advertising field, in order to create new value-added solutions and
services that capitalize on image data, big data and contribute to a wide range
NEC will showcase the GAZIRU image recognition service and Hakuhodo's
Kokoku + in Hall 3, Stand 3B4 at Mobile World Congress 2013 in Barcelona,
Spain, from February 25 - 28, 2013.
About NEC Corporation
NEC Corporation (TSE: 6701) is a leader in the integration of IT and network
technologies that benefit businesses and people around the world. By providing
a combination of products and solutions that cross utilize the company's
experience and global resources, NEC's advanced technologies meet the
complex and ever-changing needs of its customers. NEC brings more than 100
years of expertise in technological innovation to empower people, businesses
and society. For more information, visit NEC at http://www.nec.com.
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