NEC's Image Recognition Technologies Adopted by Hakuhodo for New

NEC's Image Recognition Technologies Adopted by Hakuhodo for New Advertising
Service, "Kokoku +" 
- Expansion of "GAZIRU," NEC's Image recognition service - 
Tokyo, Feb 12, 2013 - (JCN Newswire) -  NEC Corporation's (NEC; TSE: 6701)
"GAZIRU" image recognition technologies have been adopted by Hakuhodo
Inc., one of Japan's leading advertising companies, for its "Kokoku
+" advertising service, scheduled to launch on February 18. 
The GAZIRU service displays detailed information on photos taken with the
built-in cameras of smartphones by using NEC's independently developed,
highly accurate image recognition engine to match new pictures with image data
that was previously registered on the cloud or within a device. 
Kokoku + is a new advertising service from Hakuhodo that drives customers to
its clients' Web sites and stores by leveraging GAZIRU technologies to
enable smartphones to recognize television commercials, product packaging and
print-based media. Users simply download the Kokoku + application to their
smartphone, then gain access to product information, sales campaign information
and coupons by taking photos of television commercials, newspaper/magazine
advertisements, signs and posters that support the service. 
Going forward, NEC will continue to promote GAZIRU as a base for innovative
new advertising services. Moreover, NEC aims to apply these technologies beyond
the advertising field, in order to create new value-added solutions and
services that capitalize on image data, big data and contribute to a wide range
of industries. 
NEC will showcase the GAZIRU image recognition service and Hakuhodo's
Kokoku + in Hall 3, Stand 3B4 at Mobile World Congress 2013 in Barcelona,
Spain, from February 25 - 28, 2013. 
About NEC Corporation 
NEC Corporation (TSE: 6701) is a leader in the integration of IT and network
technologies that benefit businesses and people around the world. By providing
a combination of products and solutions that cross utilize the company's
experience and global resources, NEC's advanced technologies meet the
complex and ever-changing needs of its customers. NEC brings more than 100
years of expertise in technological innovation to empower people, businesses
and society. For more information, visit NEC at 
Takehiko Kato
NEC Corporation
Joseph Jasper
NEC Corporation
Copyright 2013 JCN Newswire. All rights reserved. 
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