Music's Biggest Night Leads 853,000 Canadians to Choose CTV's ETALK for its Post-GRAMMY® Award Coverage

Music's Biggest Night Leads 853,000 Canadians to Choose CTV's ETALK for its 
Post-GRAMMY® Award Coverage 
- ETALK wins 7 p.m. timeslot Monday night against Global with 41% more viewers 
than ET CANADA, and 10% more viewers than ENTERTAINMENT TONIGHT - 
To tweet this release: http://bit.ly/VebEpy 
TORONTO, Feb. 12, 2013 /CNW/ - For the second year in a row, Canadians chose 
CTV's ETALK as their #1 source for coverage of the 55(th) Annual GRAMMY(®) 
Awards. With 853,000 viewers - one of its most-watched episodes of the year - 
more Canadians turned to ETALK for its coverage of music's biggest night than 
ET CANADA (605,000), despite their exclusive coverage. Up 9% compared to the 
same episode last year, ETALK delivered 41% more viewers than Global's ET 
CANADA (down 12% vs. last year) and 10% more viewers than its head-to-head 
competitor ENTERTAINMENT TONIGHT (777,000). 
Nationally ETALK also led ENTERTAINMENT TONIGHT by 10% in the A18-49 demo and 
36% in A25-54. Against ET CANADA, ETALK was ahead by 52% among A18-49 demo, 
and 89% among A25-54. Last night's show also ranks among ETALK's Top 5 
episodes this season. In Toronto, Canada's largest television market, ETALK 
delivered a 2.9 rating for A25-54, compared to 0.7 for ET CANADA. 
In its most-watched season yet, audiences for ETALK are up 6% compared to last 
year. ETALK's red carpet coverage continues with THE OSCARS(® )on Feb. 24. 
**Media Note** Photography for ETALK is available online at BellMediaPR.ca 
ETALK is available on demand following the television broadcast on CTV.ca. 
Social Media Links:
Twitter: @CTV_PR @CTV_Television @etalkCTV Ben Mulroney - @BenMulroney1976 
Tanya Kim - @Tanya_Kim
Lainey - @LaineyGossip Traci Melchor - @stayfabulous
Danielle McGimsie - @MissDMcG 
Facebook: facebook.com/ctv  facebook.com/etalkctv 
About ETALK 
Hosted by Ben Mulroney and Tanya Kim, ETALK is the #1 most-watched 
entertainment newsmagazine in Canada. From the OSCARS(®) and the EMMYs(®) to 
the JUNO Awards, ETALK is front-and-centre, delivering up-to-the-minute news 
in film, television, music and more. Celebrating both home-grown talent and 
international stars, ETALK became Canada's first daily Canadian entertainment 
newsmagazine when it launched in 2002. ETALK airs weeknights at 7 p.m. ET 
(check local listings) on CTV and at 6 p.m. ET on E!. 
About CTV 
CTV is Canada's #1 private broadcaster. Featuring a wide range of quality 
news, sports, information, and entertainment programming, CTV has been 
Canada's most-watched television network for the past 10 years in a row. CTV 
is a division of Bell Media, Canada's premier multimedia company with leading 
assets in television, radio and digital. Bell Media is owned by BCE Inc. (TSX, 
NYSE: BCE), Canada's largest communications company. More information about 
CTV can be found on the network's website at ctv.ca. 
Source: BBM Canada, current season from Sept. 24, 2012 
Matthew Almeida, CTV and CTV Two, 416.384.2629 
ormatthew.almeida@bellmedia.ca Jacqui VanSickle, CTV and CTV Two, 
416.384.5091 orjacqueline.vansickle@bellmedia.ca Allie Page, CTV and CTV 
Two, 416.384.4596 orallie.page@bellmedia.ca 
SOURCE: CTV 
To view this news release in HTML formatting, please use the following URL: 
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CO: CTV
ST: Ontario
NI: ENT TVNEWS  
-0- Feb/12/2013 23:24 GMT
 
 
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