Hermès International : Hermès International : 2012 Sales
Hermès International : Hermès International : 2012 Sales
HERMES
2012: another year of exceptional sales growth (+22.6%)
Paris, 12 February 2013
In 2012, the Hermès group reported revenue of €3,484.1m, a rise of 22.6% at
current exchange rates and of 16.4% at constant exchange rates.
Sales exceeded the target for the year, driven by persistently robust momentum
in the fourth quarter (+18.5% at constant exchange rates).
Sales by sector and region
(at constant exchange rates, unless otherwise indicated)
Sales generated by the group's own stores advanced by 23% at current exchange
rates and by 16% at constant exchange rates. In 2012 Hermès opened two new
branches and renovated or enlarged twelve others.
Sales expanded across all regions
Sales were stimulated by non-Japan Asia (+25%). The network added two new
branches in Taiwan and China and six other stores were renovated or expanded.
Japan (+7%) also contributed to this performance after a relatively stable
year in 2011.
Growth was impressive in Europe at 15%, with a positive contribution from
nearly all countries, and in the Americas (+14%), which is benefiting from the
gradual extension of its network.
Lastly, sales to travellers continued to trend up sharply throughout the
world.
All sectors delivered a handsome performance, underpinned by their
multi-faceted know-how and ambitious designs.
In response to persistently strong demand, in 2012, Leather Goods and Saddlery
(+12%) opened two new workshops in France, in Charente and Isère.
The Ready-to-wear and Accessories division (+22%) benefited from the dynamism
of the latter and from its inspired ready-to-wear collections.
In Silk and Textiles (+16%), growth was fed by new formats and by the use of
new colours and materials.
For Perfumes (+14%), 2012 was a very good year. Terre d'Hermès joined the
ranks of the great classics and two lines were enhanced by new launches,
Voyage d'Hermès Parfum and L'Ambre des Merveilles.
In Watches (+17%), sales growth continued to run high in 2012, evidencing the
house's ability to win over Haute Horlogerie clients.
Other Hermès sectors (+45%) registered an exceptional surge. Hermès jewellery
was driven by the success of its creations and the presentation of its second
Haute Bijouterie collection. The Art of Living sector continued to broaden the
Hermès Maison range.
Significant events
In 2012, currency fluctuations generated a positive impact of € 178 million on
sales.
Hermès International did not buy back any of its own shares during the fourth
quarter. At 31 December, it held 1 449 442 shares for a total of € 309
million, excluding shares traded under the liquidity contract.
2012 earnings targets
Earnings will be reported on 21 March 2013. For the full year, given the
excellent performance in the fourth quarter, the operating margin is expected
to be slightly above the all-time high achieved in 2011.
Interim dividend
On the basis of earnings growth expectations, on 11 February, the Executive
Management decided to pay an interim dividend of €1.5 per share. The ex-date
is 26 February and the payment date is 1 March 2013.
Outlook for 2013
Hermès will continue to follow its strategy based on creativity, expanding its
distribution network, strengthening its production capacity and securing its
sources of supply.
With its new theme of the year "A sporting life!", Hermès is resolutely
focusing on energy and optimism in 2013. Since its origins, the House has been
tapping the sports universe to feed its passion for movement, casual elegance
and excellence. For Hermès, sport rises above obsession with performance; it
is spirit, style and pleasure above all, and its spark ignites our collections
as never before.
INFORMATION BY GEOGRAPHICAL ZONES (1)
4th quarter Evolutions
In millions of Euros 2012 2011 Published At constants exchange rates
France 166.8 150.9 10.6% 10.6%
Europe (excl. France) 196.8 172.4 14.1% 12.5%
Total Europe 363.6 323.3 12.5% 11.6%
Japan 163.5 140.5 16.3% 15.1%
Asia Pacific (excl. 318.7 230.4
Japan) 38.3% 29.7%
Total Asia 482.2 371.0 30.0% 24.3%
Americas 184.6 145.4 26.9% 20.8%
Other 13.8 12.9 6.9% 6.4%
TOTAL 1,044.1 852.5 22.5% 18.5%
As of December 30th Evolutions
At constants exchange
In millions of Euros 2012 2011 Published rates
France 555.5 494.9 12.2% 12.2%
Europe (excl. France) 661.8 559.7 18.2% 16.6%
Total Europe 1,217.3 1,054.6 15.4% 14.5%
Japan 545.0 471.6 15.6% 6.8%
Asia Pacific (excl. 1,100.3 808.0
Japan) 36.2% 25.4%
Total Asia 1,645.3 1,279.6 28.6% 18.5%
Americas 568.9 464.2 22.5% 14.0%
Other 52.6 42.8 22.9% 22.5%
TOTAL 3,484.1 2,841.2 22.6% 16.4%
(1) Sales by destination.
INFORMATION BY SECTORS
4th quarter Evolutions
At constants
In millions of Euros 2012 2011 Published exchange rates
Leathergoods and Saddlery 472.1 398.4
(1) 18.5% 14.8%
Ready-to-wear and fashion 217.7 166.8 30.5% 25.5%
accessories (2)
Silk and Textiles 148.2 119.8 23.7% 18.9%
Other Hermès sectors (3) 53.3 39.0 36.9% 32.2%
Perfumes 45.5 37.9 19.9% 19.0%
Watches 52.0 41.9 24.1% 20.2%
Tableware 19.0 16.1 18.1% 16.2%
Other products (4) 36.3 32.6 11.2% 9.5%
TOTAL 1,044.1 852.5 22.5% 18.5%
As of December 30th Evolutions
At constants
In millions of Euros 2012 2011 Published exchange rates
Leathergoods and 1,596.6 1,348.0
Saddlery (1) 18.4% 11.8%
Ready-to-wear and 745.6 575.7 29.5% 22.3%
fashion accessories (2)
Silk and Textiles 424.6 346.9 22.4% 15.9%
Other Hermès sectors (3) 165.2 108.6 52.1% 45.0%
Perfumes 184.1 159.4 15.5% 14.4%
Watches 172.7 138.7 24.5% 17.4%
Tableware 60.5 50.8 18.9% 15.5%
Other products (4) 134.9 113.1 19.2% 16.7%
TOTAL 3,484.1 2,841.2 22.6% 16.4%
(1) Leathergoods & Saddlery include bags & luggages, horse riding, diaries and
small leather goods.
(2) Ready-to-wear and fashion accessories include ready-to-wear, men and
women, belts, accessories jewellery, gloves, hats and Hermès shoes.
(3) Other Hermès sectors include jewellery and products of the art of living
department.
(4) Other products include John Lobb shoes as well as production activities
realized for third parties (textile printing, perfumes, tanning,.).
REMINDER OF PREVIOUS PUBLICATIONS
INFORMATION BY GEOGRAPHICAL ZONES
2012 2011
In
millions Q1 Q2 S1 Q3 YTD Q1 Q2 S1 Q3 YTD
of Euros Report Report report report 09/12 Report Report report report 09/12
France 123.6 132.2 255.8 132.9 388.7 108.5 123.7 232.2 111.8 344.1
Europe 150.6 155.8 306.4 158.6 465.0 117.7 131.6 249.3 138.0 387.3
(excl.
France)
Total 274.2 288.0 562.2 291.5 853.7 226.2 255.3 481.5 249.9 731.4
Europe
Japan 119.9 127.0 246.9 134.7 381.5 102.6 112.6 215.2 115.8 331.1
Asia 248.1 258.8 506.8 274.8 781.6 192.1 183.5 375.6 201.9 577.5
Pacific
(excl.
Japan)
Total 368.0 385.7 753.7 409.5 1,163.2 294.7 296.2 590.9 317.7 908.6
Asia
Americas 120.6 128.2 248.8 135.5 384.3 105.1 107.1 212.2 106.6 318.8
Other 14.1 12.5 26.6 12.2 38.8 11.1 9.8 20.9 9.0 29.9
TOTAL 776.9 814.5 1,591.4 848.6 2,440.0 637.1 668.4 1,305.5 683.2 1,988.7
INFORMATION BY SECTORS
2012 2011
In millions Q1 Q2 S1 Q3 YTD Q1 Q2 S1 Q3 YTD
of Euros Report Report report report 09/12 Report Report report report 09/12
Leathergoods 358.4 381.0 739.5 385.0 1,124.5 302.9 327.2 630.1 319.4 949.6
and Saddlery
Ready-to-wear 161.5 173.3 334.7 193.2 527.9 129.4 131.4 260.9 148.1 408.9
and fashion
accessories
Silk and 92.7 90.3 182.9 93.4 276.3 78.6 72.4 151.0 76.1 227.1
Textiles
Other Hermès 31.7 37.7 69.5 42.4 111.8 21.0 23.1 44.1 25.6 69.6
sectors
Perfumes 49.1 40.3 89.4 49.2 138.6 40.9 37.8 78.8 42.7 121.4
Watches 37.1 40.7 77.8 42.9 120.8 27.9 31.4 59.3 37.5 96.8
Tableware 14.0 14.1 28.0 13.4 41.5 10.8 13.0 23.9 10.9 34.8
Other 32.4 37.1 69.5 29.1 98.6 25.6 31.9 57.5 22.9 80.5
products
TOTAL 776.9 814.5 1,591.4 848.6 2,440.0 637.1 668.4 1,305.5 683.2 1,988.7
2011_CA_4T_12_Communiqué CA décembre 2012 GB
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Source: Hermès International via Thomson Reuters ONE
HUG#1677172
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