Levi Strauss & Co. Appoints Jill Beraud to Board of Directors

  Levi Strauss & Co. Appoints Jill Beraud to Board of Directors

Business Wire

SAN FRANCISCO -- February 12, 2013

Levi Strauss & Co. (LS&Co.) announced today that it has elected Jill Beraud to
its Board of Directors effective immediately. She is chief executive officer
of Living Proof, the innovative beauty company that utilizes advanced
scientific technologies originating from MIT and, most recently, added
Jennifer Aniston as co-owner and hair care spokesperson.

“Jill Beraud is a highly respected leader of multi-billion dollar iconic
brands in fashion, beauty and consumer products,” said Stephen C. Neal,
Chairman of the Board of Levi Strauss & Co. “Her global marketing experience
and fierce creativity will be invaluable to both our Board and the company as
we continue on a course to connect with consumers around the world in new and
interesting ways.”

Before joining Living Proof, Ms. Beraud was president of the Starbucks/Lipton
Joint Ventures and global chief marketing officer at PepsiCo, where she was
responsible for developing brand and marketing strategies for PepsiCo's $60
billion portfolio of food and beverage brands. In addition, she serves on the
Board of Directors for retailer New York & Company, Inc.

Previously, Jill spent 13 years at Limited Brands as chief marketing officer
of Victoria's Secret and executive vice president of marketing for its broader
portfolio of specialty brands, including Bath & Body Works, C.O. Bigelow,
Express, Henri Bendel, and Limited Stores. She began her career at Procter &

“I’m honored to join the board of such an iconic, beloved global brand. Levi
Strauss & Co. not only created the denim category in America but helped define
what was culturally cool and aspirational to many generations around the
world. I’ve also admired the company’s commitment to blending style and
sustainability,” said Ms. Beraud. “I look forward to using my global business
and brand-building expertise to help the management team continue to elevate
the Levi’s® and Dockers® brands worldwide while driving long-term profitable
growth and shareholder value.”

About Levi Strauss & Co.

Levi Strauss & Co. is one of the world’s largest brand-name apparel companies
and a global leader in jeanswear. The company designs and markets jeans,
casual wear and related accessories for men, women and children under the
Levi’s®, Dockers®, Signature by Levi Strauss & Co.™, and Denizen® brands. Its
products are sold in more than 110 countries worldwide through a combination
of chain retailers, department stores, online sites, and a global footprint of
approximately 2,300 franchised and company-operated stores. Levi Strauss &
Co.’s reported fiscal 2012 net revenueswere$4.6 billion. For more
information, go to http://levistrauss.com.


Levi Strauss & Co.
Investor Contact:
Chris Ogle, 800-438-0349
Media Contact:
Kris Marubio, 415-501-6709
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