Sears Canada welcomes Carter's and OshKosh B'gosh

Sears is the first Canadian in-mall retailer of the children's wear brands 
TORONTO, Feb. 12, 2013 /CNW/ - Sears Canada Inc. (TSX: SCC) announced today 
the addition of the Carter's family of baby and children's wear brands to 
Sears. The launch of the well loved Carter's and OshKosh B'gosh labels will 
be celebrated starting on Friday, February 15(th), in the Baby's Room at Sears 
locations across Canada. The summer collections will feature jungle graphics 
and stylized animal prints for pint-sized fashionistas. 
"We're excited to welcome Carter's and OshKosh to Sears Canada," said Calvin 
McDonald, President and CEO, Sears Canada. "The thoughtful design details and 
quality craftsmanship found in each collection make a great addition to our 
environment in The Baby's Room." 
Known for its colourful prints, cute characters and innovative design 
elements, the Carter's collection will range in size from newborn-24 months 
for babies and children up to size 7, from $7-$24. Famed for its overalls and 
structured playwear, the OshKosh B'gosh collection will range in size from 
newborn-24 months for babies and children 2T-5T, from $7-$24. The collection 
will be available at 79 Sears locations across Canada, as well as online at 
Sears.ca. 
"Partnering with Sears Canada to launch our first Canadian in-mall retail 
effort was a natural fit for us because of the strong family-focus and 
storied history behind both of our brands," said Kevin Corning, Executive Vice 
President, International for Carter's. "We are pleased to expand our 
relationship with Sears into Canada as we make our iconic brands more 
accessible to consumers outside the United States." 
At Sears Toronto Eaton Centre, the launch will be celebrated with a Family Day 
February 18(th) event at Sears The Baby's Room. Families can enjoy 
kid-friendly refreshments and entertainment while they shop for all things 
kids & baby. 
About Sears Canada
Sears Canada is a multi-channel retailer with a network that includes 196 
corporate stores, 269 hometown dealer stores, 12 home services showrooms, over 
1,500 catalogue and online merchandise pick-up locations, 102 Sears Travel 
offices and a nationwide home maintenance, repair, and installation network. 
The Company also publishes Canada's most extensive general merchandise 
catalogue and offers shopping online at www.sears.ca. 
About Carter's, Inc. 
Carter's, Inc. is a leading provider of apparel and related products 
exclusively for babies and young children. The Company owns the Carter's and 
OshKosh B'gosh brands, two of the most recognized brands in the marketplace. 
These brands are sold in leading department stores, national chains, and 
specialty retailers in the United States, Canada, and internationally; through 
over 600 Company-operated stores in the United States and Canada; and on-line 
at www.carters.com and www.oshkoshbgosh.com . Carter's is headquartered in 
Atlanta, Georgia. Additional information may be found at 
www.cartersoshkosh.ca and www.carters.com. 
Contact for Media: 
Janine Allen Sears Canada, Brand Media Relations and Communications (416) 
941-4097 jalle24@sears.ca 
SOURCE: Sears Canada Inc. 
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CO: Sears Canada Inc.
ST: Ontario
NI: RET  
-0- Feb/12/2013 12:00 GMT
 
 
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