Yuma Palms Regional Center Launches New Mobile App
OAK BROOK, Ill. -- February 12, 2013
Inland Continental Property Management Corp. today announced the launch of a
new mobile application designed to enhance customer engagement with retailers
at Yuma Palms Regional Center, a 1 million-square-foot shopping destination in
Yuma, Ariz. Named after the center, the Yuma Palms Regional Center mobile app,
designed and implemented by Venuing, Inc., aims to provide rich, interactive
content and promotional offers to engage local consumers.
“We know that more than 78 million people in the U.S. currently use
smartphones to download apps, search for stores, compare prices and research
product details*, and we saw an opportunity to develop an app that the Yuma
community can use to help support local businesses and stabilize their
economy,” said Maureen Denard, vice president and director of marketing for
Inland Continental. “We’ve found that our customers with smart phones are
excited about new ways to interact with our retailers and learn about
specials, promotions and coupons available at Yuma Palms.”
Yuma Palms is the preferred community gathering place and magnet for local
shoppers, residents, community leaders and visitors. Well-positioned to
benefit from this vibrant and active population, the mobile app features
advanced tools that enhance the shopping experience and allow customers to
engage directly with retailers on a recurring basis.
For retailers, the advantages of the digital app over traditional direct
marketing include coupon offers which can be made valid for specific dates
only or extended upon demand, easy promotion of in-store events and new
product offers and the ability to create store-specific deals on-demand.
The Yuma Palms mobile app is available on the iPhone, iPad and Android.
Consumers can download the app by searching “Yuma Palms” in their preferred
app store or by scanning the QR code found hanging in the local retailers’
windows, with receipts and on the Yuma Palms Facebook page
About Inland Continental Property Management Corp.
Inland Continental Management Corp. is the property management group for
various entities that are a part of The Inland Real Estate Group of Companies,
Inc. (“Inland”). Headquartered in Oak Brook, Ill., Inland has been ranked one
of the largest shopping center owners and managers in North America. As of
September 30, 2012, Inland-sponsored companies owned and managed in total over
87.4 million square feet of diversified commercial real estate in 47 states,
as well as managed assets in excess of $20.2 billion. Inland is comprised of a
group of independent legal entities some of which may be affiliates, share
some common ownership or have been sponsored and managed by Inland Real Estate
Investment Corporation or its subsidiaries. For additional information, please
refer to Inland’s website at www.inlandgroup.com.
About Venuing Inc
Venuing INC. is a New York City-based technology firm whose core focus is
delivering innovative interactive experiences to popular mobile and social
platforms. Founded in 2010 by Ira Eckstein, the firm works as a third-party
innovator, creating customized white-labeled products specifically designed
for each partner organization’s needs. The Yuma Palms Mobile Application is
one such product; designed to be marketed and branded as the official
application of the Yuma Palms Regional Center. The Venuing Team’s existing
body of work includes partnerships with Clear Channel (Jingle Ball), Guerilla
Union (Paid Dues), and the Atlanta Falcons NFL team. To learn more, visit
Venuing.com or direct your email inquiries to firstname.lastname@example.org
*According to the National Retail Federation
Inland Diversified Real Estate Services LLC
Maureen Denard, 630-368-2227
Inland Marketing & Communications, Inc.
Joel Cunningham, 630-586-4987
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