Toys"R"Us® Dives Into The Underwater World Of Octonauts™, Debuting A New Line Of Fisher-Price® Toys Based On The Hit

Toys"R"Us® Dives Into The Underwater World Of Octonauts™, Debuting A New Line
           Of Fisher-Price® Toys Based On The Hit Preschool Series

Beginning in March, The World's Greatest Toy Store® Will Serve as THE First
Destination in the U.S. for Aquatic Adventurers to Find Everything Octonauts,
from Playsets to Action Figures and More

PR Newswire

WAYNE, N.J., Feb. 12, 2013

WAYNE, N.J., Feb. 12, 2013 /PRNewswire/ -- Toys"R"Us^® will soon introduce an
assortment of toys from Fisher-Price^® based on the underwater world of
Octonauts™, which will splash into its stores nationwide and online at beginning in March. The World's Greatest Toy Store^® will be the
first retailer in the U.S. to offer eager aquatic explorers the opportunity to
take an exciting undersea voyage with the preschool line of action figures,
playsets and vehicles based on the hit show, which airs daily on Disney
Channel and Disney Junior.

The increasingly popular series, Octonauts, inspired by the beloved children's
books of the same name, follows the whimsical underwater adventures of brave
Captain Barnacles Bear, swash-buckling Lieutenant Kwazii Cat and their expert
medic, Peso Penguin, as the group sets out to explore the world's oceans,
rescue the creatures who live there and protect their habitats – above and
below the waves. Produced by Silvergate Media with animation by Academy
Award-nominated Brown Bag Films ("Doc McStuffins"), the series initially
launched in the U.K. in 2010 before making its U.S. debut on Disney Channel in
January 2012 to great ratings.

"The Octonauts franchise has already won the hearts of young U.S. fans who are
eagerly anticipating the introduction of this preschool toy line so they can
be among the first to recreate scenes from the popular series with its
adorable and captivating characters," said Jamie Uitdenhowen, Vice President,
Divisional Merchandising Manager, Toys"R"Us, U.S. "We are thrilled to partner
with Fisher-Price to launch this line of toys which will allow children to
interact with their favorite undersea friends."

Octonauts action figures, playsets and vehicles from Fisher-Price that will be
available exclusively at Toys"R"Us stores nationwide and online at

Octonauts Figure and Creature Pack Assortment
Whether on land or at sea, little oceanographers will love acting out scenes
from their favorite Octonauts episodes with these adorable figures. From
Captain Barnacles Bear to Lieutenant Kwazii Cat, each pack comes with an
Octonauts ^ character and a color-changing sea creature. Ages 3 years and up.
Available beginning in early March.

Octonauts Deluxe Action Figure Rescue Assortment
Kids can take their favorite rescue scenes to the bathtub with Octonauts
figures, animals and rescue tools. With two options to choose from – Barnacles
with a Tunip water-squirter and a clamshell, or Kwazii with a water-squirting
eel and a treasure chest – little ones are sure to be delighted when they see
their creatures' spots and stripes change color when placed in warm water.
Ages 3 years and up. Available beginning in early March.

Octonauts Vehicle Assortment
Using their fleet of aquatic vehicles called GUPS, Octonauts explore new
underwater worlds and save sea creatures from danger during every episode.
Now, kids can create their own heroic underwater missions with Kwazii,
Barnacles, Shellington and their vehicles. The assortment includes the
super-fast, shark-inspired GUP-B, the versatile Manta Ray GUP-D and the extra
strong GUP-C that mimics a whale. Each GUP includes its own unique activation
features and an Octonauts character, color-change creature and tools that can
be used to complete rescue missions. Ages 3 years and up. Available beginning
in early March.

Octonauts GUP-A Vehicle Playset
Little adventurers can travel around Octonauts-style with the GUP-A Deluxe
Vehicle Playset. Kids will love cranking the propeller to drive along the
ground in a wavy motion or speed across water during bath time. The playset
includes a Barnacles figure, angler fish, urchin, arm grabber, seaweed
moustache and hook with rescue net. The vehicle can also store all pieces
after playtime, making clean-up even easier. Ages 3 years and up. Available
beginning in early March.

Octonauts ^ Octo-Compass
Kids can easily navigate their own deep sea expeditions with help from the
Octo-Compass. Featuring phrases from little ones' favorite Octonauts
characters, Barnacles, Kwazii and Peso, each compass comes complete with
creature sounds and, of course, the Octo-alert to signal the start of a new
mission. Ages 3 years and up. Available beginning in early March.

Octonauts Octopod Playset
Stationed at their home base, the Octopod, the Octonauts are ready to dive
into action whenever there is trouble underwater. With this multi-level
playset, young explorers can bring their own underwater adventures to life
while having fun with the characters they love. Packed with over 10 play
pieces, including Barnacles and Kwazii figures, a mini GUP-A vehicle, three
collectible creatures, four rescue tools and the clip-on Octo-alert, intrepid
tiny tots can send Octonauts down the slide to the Launch Bay or lower the
rescue tools to retrieve injured sea creatures. 1 "AG13" button cell battery
required (not included). Ages 3 years and up. Available beginning in May.

To download hi-resolution images, please visit:

About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and juvenile products
retailer, offering a differentiated shopping experience through its family of
brands. Merchandise is sold in 872 Toys"R"Us and Babies"R"Us stores in the
United States and Puerto Rico, and in more than 645 international stores and
over 150 licensed stores in 35 countries and jurisdictions. In addition, it
exclusively operates the legendary FAO Schwarz brand and sells extraordinary
toys in the brand's flagship store on Fifth Avenue in New York City. With its
strong portfolio of e-commerce sites including,, and, it provides shoppers with a broad online selection of
distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc.
employs approximately 70,000 associates annually worldwide. The company is
committed to serving its communities as a caring and reputable neighbor
through programs dedicated to keeping kids safe and helping them in times of
need. Additional information about Toys"R"Us, Inc. can be found on Follow Toys"R"Us, Babies"R"Us and FAO Schwarz on Facebook at, and and on
Twitter at and

About Fisher-Price:
Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NASDAQ:MAT) located in East
Aurora, N.Y., is the leading brand of infant and preschool toys in the world.
The company's legacy of high quality toys has enhanced early childhood
development for more than 82 years. Some of the Company's best-known
"classic" brands include Little People^®, Power Wheels^®, View-Master^® and
Imaginext^®. Fisher-Price is also a leading developer of baby gear products
(infant swings, bouncers, high chairs), as well as a wide array of
character-based toys inspired by high quality children's programming such as
Dora the Explorer™, Mickey Mouse Clubhouse and Thomas & Friends^®. The
Company's website,, as well as its Facebook page, provide valuable information and resources to
parents and grandparents around the world.

About Silvergate Media
Silvergate Media is a highly creative TV Production and licensing company
driven by big ideas and big collaborations. Formed in 2011, and with offices
in New York and London, Silvergate develops world-class brands which inspire,
entertain, educate and engage through innovative content, great products and
strong partnerships. Among these brands are Peter Rabbit and Octonauts, two
highly successful international properties for children.

About The Octonauts
The Octonauts is a Children's TV programme, produced by Silvergate Media and
animated by Brown Bag Films. The TV programme is based on the children's books
written by Vicki Wong and Michael Murphy of Meomi Design Inc.

The Octonauts follows an underwater exploring crew made up of stylized
anthropomorphic animals, a team of eight adventurers who live in an undersea
base, the Octopod, from where they go on undersea adventures with the help of
a fleet of aquatic vehicles.

Brown Bag Films
Brown Bag Films^® are one of Europe's most successful creative-led animation
studios. Established in 1994, their Dublin-based headquarters have produced
cutting-edge animation for the international market, bagging numerous awards
along the way including two Oscar^® nominations for Give Up Yer Aul Sins
(2002) and Granny O'Grimm's Sleeping Beauty (2010).

SOURCE Toys"R"Us, Inc.

Contact: Toys"R"Us, Inc., Adrienne O'Hara, +1-973-617-4383 / +1-646-366-8863,, or Nicole Hayes, +1-973-617-4371 /
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