sweetgreen Launches Mobile Payment and Rewards App, Powered by LevelUp

sweetgreen Launches Mobile Payment and Rewards App, Powered by LevelUp 
Local Charities to Benefit From 1% Donation of All Purchases Made
With App 
BOSTON, MA -- (Marketwire) -- 02/12/13 --  Today sweetgreen, the
DC-born fast-casual restaurant with farm-to-table salads, wraps and
frozen yogurt, announced the launch of its mobile payments and
rewards app, available for free on iPhone and Android. The sweetgreen
rewards app is aligned with sweetgreen's core values to provide
customers with an even easier way to find the "food that fits" while
giving back to their local community. 
The sweetgreen app lets you pay with your phone and easily track your
progress toward your next reward. For every $100 you spend, you'll
unlock $10, redeemed seamlessly just by paying with the app at any of
sweetgreen's 16 locations. The app also features various "statuses"
and accompanying perks that customers unlock over time as they pay
with the app. Once you unlock green, gold or black status, for
example, sweetgreen will donate 1% of what you spend to local
charities dedicated to promoting healthy eating in schools.
Currently, charities include DC Farm to School Network in the DC
metro area and Fair Food in Philadelphia, but sweetgreen will add
organizations to the program as it enters new markets like New York
and Boston.  
"Offering a unique way to eat and live, the sweetgreen loyalty app
helps our customers 'pay it forward' by saving them time and money
while giving back 1% of transactions to charity," said Nathaniel Ru,
sweetgreen CEO and co-founder. "We're committed to doing right by our
customers and community and are excited to help even more people make
smarter decisions. It's a win-win-win." 
While you probably won't know by looking at it, the sweetgreen app is
also the first white-label app running on LevelUp. This means that
all of the back-end stuff -- the loyalty tracking, customer
analytics, engagement tools and security -- is powered by LevelUp's
best-in-class payment infrastructure. 
This also means that sweetgreen will be paying LevelUp's famous 0%
interchange on any transaction made through the app. To celebrate, a
number of sweetgreen locations will embark on a "credit card diet"
towards the end of the month. 
So what on Earth is a credit card diet? 
cred--it card di--et. noun. A period of time in which one's business
limits acceptable payment types to LevelUp and cash only, thus
eliminating the need to pay credit card processing fees. This diet
improves the health of the business AND the greater economy. 
"Because our app is powered by LevelUp, we will save thousands of
dollars annually on credit card fees," said Ru. "Not only is this
good for our business, but it's great for our customers and our
community: we share the savings with customers in the form of
rewards, and with charities by way of donations. It's another
"We couldn't be happier to have sweetgreen as the first partner to
launch a white-label app on LevelUp's infrastructure," said Seth
Priebatsch, chief ninja of LevelUp. "sweetgreen is a great brand not
just in the food they serve, but in how they view the entire customer
experience. I know the sweetgreen app will make an already incredible
customer experience even better." 
To learn more about LevelUp White-Label, visit
www.thelevelup.com/white-label, or email enterprise@thelevelup.com. 
The sweetgreen rewards app is the new and improved version of the
company's current loyalty program, which will be honored in stores
through March 11, 2013. To download the app, just search for
"sweetgreen" in the App Store or Google Play.  
sweetgreen's annual sweetlife festival will be held on May 11 at the
Merriweather Post Pavilion. Tickets are available online at
About sweetgreen
 Founded in 2007, sweetgreen is the answer to a new
era of healthy, sustainable, fast-casual dining. With a commitment to
sourcing local and organic ingredients, sweetgreen serves up
farm-to-table salads, wraps and frozen yogurt in a unique, chic
atmosphere. With 16 locations in the DC and Philadelphia metro areas,
sweetgreen is also the force behind the annual sweetlife festival, a
nationally-recognized celebration of music + food. To learn more,
visit sweetgreen.com and follow sweetgreen on Facebook, Instagram and
About LevelUp
 LevelUp is a revolutionary new way to pay. Users pay
with their phone, saving time and money. Businesses pay 0% payment
processing fees and re-invest those savings into growing their
businesses by attracting new customers and bringing them back.
LevelUp is a part of SCVNGR which is backed by Google Ventures,
Balderton Capital, Continental Investors, Highland Capital,
Transmedia Capital and T-Venture, the venture arm of
Media Contacts
LaunchSquad for LevelUp
Mike Farber or Anna Farnum
levelup [at] launchsquad [dot] com
Theresa Dold
theresa [dot] dold [at] sweetgreen [dot] com
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