SapientNitro Earns 2013 Intel® Single Marketing Impact Award

  SapientNitro Earns 2013 Intel® Single Marketing Impact Award

Business Wire

BOSTON -- February 12, 2013

SapientNitro, part of Sapient (NASDAQ: SAPE), received a top honor at the 2013
Intel Marketing Innovation Awards, earning the Intel^®  Single Marketing
Impact Award at the 2013 Consumer Electronics Show (CES) for its creative and
intuitive design of Intel’s mobile platform (m.intel.com). The Awards
recognize creativity, leadership and innovative contributions made towards
Intel’s marketing objectives.

SapientNitro built a seamless mobile experience for Intel’s global client base
– both B2B and B2C. With customers around the world accessing Intel’s range of
product and services from their mobile devices, the mobile platform has been
widely recognized for incorporating insightful user experience design,
navigation and robust content that supports Intel’s brand and business goals.

“We are exceptionally proud to be recognized by Intel for our work,” said RJ
Hilgers, Vice President, SapientNitro. “Our strategic vision for m.intel.com
was to translate Intel’s longer-term corporate mission into an intimate
connection between the consumer and the brand, allowing us to reinvent the
brand’s behavior in a clear, consistent and compelling way.”

Intel Marketing Innovation Awards’ Programs are judged on how well creative
collaborators have:

  *Supported the Intel brand and marketing objectives
  *Demonstrated business impact
  *Exhibited creativity of concept and execution
  *Demonstrated risk taking, flawless execution and collaboration
  *Changed the game and set a new bar

“SapientNitro’s creative mobile solution exceeded our expectations by
delivering a powerful brand advantage in a unique way,” said Karen Rekate,
Intel Director of Digital Marketing.“Their strategic combination of brand
communications, digital engagement and omni-channel offerings established a
set of principles that ensured our global mobile design resulted in a fully
integrated experience across all touch points.”

The new, highly scalable system now enables rapid deployment of platforms to
new countries and regions as the experience continues to roll out globally.
The mobile site has been released in 8 countries in 2012 with further
expansion continuing in 2013.

About SapientNitro

SapientNitro^SM, part of Sapient^®(NASDAQ: SAPE), is a new breed of agency
redefining storytelling for an always-on world. We’re changing the way our
clients engage today’s connected consumers by uniquely creating never-ending
stories across brand communications, digital engagement, and omni-channel
commerce. We call itStoryscaping, where art and imagination meet the power
and scale of systems thinking.

SapientNitro’s Idea Engineers represent a connected powerhouse of creative,
brand and technology expertise - one global team collaborating across
disciplines, perspectives and continents to create game-changing success for
our Global 1000 clients. We partner with industry-leading clients such as
Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in
cities across The Americas, Europe and Asia-Pacific. For more information,
visitwww.sapientnitro.comor follow us on Twitter@SapientNitro.

Sapient is a registered service mark of Sapient Corporation

Contact:

Media Contact:
Sapient
David LaBar, +1 646-478-9846
dlabar@sapient.com
 
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