Food Lion Set To Launch Annual Easter Seals Shop&Care Fundraising Campaign to Assist Children and Adults with Disabilities

Food Lion Set To Launch Annual Easter Seals Shop&Care Fundraising Campaign to
                 Assist Children and Adults with Disabilities

Customers Can Purchase Specially-Marked Items or Donate at Register February
13 through March 12

PR Newswire

SALISBURY, N.C., Feb. 12, 2013

SALISBURY, N.C., Feb. 12, 2013 /PRNewswire/ --Food Lion will launch its
annual Easter Seals Shop&Care fundraising campaign tomorrow, aimed at raising
millions of dollars to assist children and adults with disabilities in Food
Lion's more than 1,100 stores. The campaign will run Feb. 13 through March
12.

Customers may participate by purchasing specially-marked products from more
than 100 manufacturers who support Easter Seals' mission to help children,
families and adults with disabilities address life's challenges and achieve
personal goals. In addition, customers may make a donation of $1 or more at
checkout. For each at-register donation, customers will receive a coupon
booklet with more than $9.50 in coupons from Proctor & Gamble and Kraft
Foods.

In addition, shoppers can purchase specially marked boxes of General Mills
cereals and General Mills will make an additional donation to Easter Seals, up
to $50,000. When cases of Food Lion's store brand, My Essentials, water is
purchased, the company will make an additional donation, up to $250,000.

"Food Lion is a proud supporter of Easter Seals and we value our longstanding
partnership with this meaningful organization," said Sherrii Webb, community
relations manager of Food Lion. "We are honored to support the mission of
providing help, hope and independence to children and adults living with
disabilities."

Easter Seals ensures all funds raised remain within the local communities to
benefit residents living with disabilities.

"We are grateful to the Food Lion family, and especially their customers, for
making a difference in the lives of children, adults and families managing
disabilities and mental health challenges," said Connie L. Cochran, President
and CEO of Easter Seals UCP North Carolina & Virginia. "Our 22-year
partnership is evidence that Food Lion is a great corporate citizen and is
passionate about making a difference in local communities."

Food Lion and its customers have helped raise more than $33 million for Easter
Seals since 1991. This support helps Easter Seals provide services for
individuals living with autism, developmental, physical and mental
disabilities and other special needs.Services include medical rehabilitation,
children development centers, camping, respite, job training and employment,
adult and senior services and military and veterans services.

About Easter Seals
Easter Seals is the leading, national non-profit provider of services for
individuals living with autism, developmental, physical and mental
disabilities and other special needs. For 90 years Easter Seals has offered
help and hope to children and adults living with disabilities and to the
families who love them. For more information, visit
http://www.shopandcare.com.

About Food Lion
Food Lion, based in Salisbury, N.C., is a subsidiary of Delhaize America, the
U.S. division of Brussels-based Delhaize Group (NYSE: DEG) and operates more
than 1,100 supermarkets. The company employs approximately 57,000 associates
delivering quality products, low prices and service to customers in 10
Southeastern and Mid-Atlantic states. For more information, visit
http://www.foodlion.com.

SOURCE Food Lion

Website: http://www.foodlion.com
Contact: Amy Beros, Easter Seals of North Carolina and Virginia,
+1-919-865-8840, amy.beros@eastersealsucp.com; or Benny L. Smith, Food Lion,
+1-704-310-4077, blsmith@foodlion.com
 
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