New Series From TheStreet Offers Fresh Perspective On Silicon Beach Startup Scene

 New Series From TheStreet Offers Fresh Perspective On Silicon Beach Startup

TheBeach Meets TheStreet interviews Pandora Internet Radio co-founder Tim

PR Newswire

NEW YORK, Feb. 12, 2013

NEW YORK, Feb. 12, 2013 /PRNewswire/ -- The Street, Inc. (NASDAQ: TST), a
leading digital financial media company, is debuting a new video series
focused on the Silicon Beach startup scene. Hosted by TheStreet's Rocco
Pendola, the series will feature unscripted interviews with a wide-range of
guests, from founders navigating the waters of the startup scene for the first
time to established CEO's who have built successful businesses.

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"One of the most exciting parts of my job is writing about great startups and
startup culture. On TheBeach Meets TheStreet, we dig into the process of
taking a company from idea to enterprise," says Rocco Pendola, Director of
Social Media, TheStreet. "Our first conversation, with Pandora Internet Radio
co-founder Tim Westergen, sets the tone for the series well - here's a company
hatched in a San Francisco studio apartment that now owns a spot on
practically everyone's iPhone."

Watch Rocco Pendola's interview with Tim Westergren here.

TheBeach Meets TheStreet, produced in conjunction with Media 11:11, is
available on every Tuesday and will focus mainly on companies in
the area known as Silicon Beach, Southern California's Santa Monica/Venice
corridor along the Pacific Coast, with occasional spotlights on startup firms
of interest outside the region.

"Media 11:11 is a startup focused on helping people get their content out
there- it's a natural progression to create a video series focusing on
emerging and established Startup founders & CEO's, who are trying to get their
visions turned into reality. With Rocco Pendola and TheStreet, we have the
ideal personality and platform to showcase TheBeach," says Manoj Rao, CEO
Media 11:11.

The second episode, airing on February 19, will feature Cyrus Farudi,
co-founder of Capsule. Watch a preview of the interview here.

"With limited national coverage of the Silicon Beach business scene, our
advertising partners will have a truly unique opportunity to connect with an
audience of entrepreneurs and startup investors alike," says James R. Freiman,
Senior Vice President of Business Development & Strategy at TheStreet. "As
video advertising continues to become an integral part of media plans this
series is a great avenue for our partners to get out in front of potentially
the next big business idea."

If you are interested in being featured in this series and have a business
located in the Silicon Beach area, please contact Rocco Pendola at

About TheStreet
TheStreet, Inc. is a leading digital financial media company that distributes
its content through online, social media, tablet and mobile channels. The
Company's network of brands includes: TheStreet, RealMoney, RealMoney Pro,
Stockpickr, Action Alerts PLUS, Options Profits, Chat on TheStreet, MainStreet
and RateWatch. For more information on TheStreet's business, visit
For financial and business news, actionable trading ideas, stock quotes and
more, visit, follow TheStreet on Facebook and Twitter, and
access TheStreet through all major mobile and tablet platforms. For more
information on The Deal, visit


Erin Corcoran
TheStreet, Inc.

SOURCE TheStreet

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