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Warm Your Heart this Valentine’s Day with the Perfect Pair from Einstein Bros. ®

  Warm Your Heart this Valentine’s Day with the Perfect Pair from Einstein
  Bros. ®

  Stop in to Spread the Love with fresh-baked Heart Shaped Bagels & Cookies

Business Wire

LAKEWOOD, Colo. -- February 12, 2013

Einstein Bros. ® Bagels is pleased bring back its fresh-baked heart shaped
bagels and sugar cookies for sweethearts to share this loving season.

In honor of Valentine’s Day, guests can visit any Einstein Bros. restaurant
nationwide to enjoy one of its heart shaped sugar cookies with red icing,
available in-stores from now until February 14. Einstein Bros. also invites
customers to stop by February 14 to try one of its fresh-baked heart-shaped
Chocolate Chip or Cranberry Bagels available in stores that day only. Einstein
Bros. perfect pair of a heart shaped bagel and a freshly brewed cup of Darn
Good Coffee® are certain to warm any heart this Valentine’s Day.

"This Valentine’s Day, we are excited to share these festive holiday treats
which are a special way for bagel fans to share their love with their special
someone,” commented Jeff O’Neill, chief executive officer for Einstein Noah
Restaurant Group.

In conjunction with its heartwarming holiday menu offerings, Einstein Bros. is
pleased to announce the launch of its “Valentine’s Day Perfect Pair” Facebook
photo contest in which fans can enter for the chance to win FREE Bagels for a
Year! Participants are invited to upload a quirky, funny or cute photograph of
their favorite couple through February 14 and include a caption with the
photograph. Facebook fans will then vote on the best photo and caption over
the course of the contest which runs through February 24. The photo and
caption with the most votes, determined by a judging panel, will be the winner
of FREE Bagels for a Year at a participating Einstein Bros. location. Bagel
lovers are encouraged to stop by Einstein Bros.’ Facebook page through
February 14 to enter.

Einstein Bros. diverse menu offerings include its famous freshly baked bagels
including the new Super Grains bagels, freshly prepared signature sandwiches,
Smart Choice menu selections, hearty soups, delicious sweets and bottomless
artisan roasted coffee.

Hours of operation for most locations are Monday through Friday 5:30 a.m. to
5:00 p.m. and Saturday and Sunday from 5:30 a.m. to 4:00 p.m. For a location
nearest you, please visit www.einsteinbros.com.

About Einstein Noah Restaurant Group

Einstein Noah Restaurant Group, Inc. is a leading company in the quick casual
restaurant industry that operates and licenses locations primarily under the
Einstein Bros.® and Noah's New York Bagels® brands and primarily franchises
locations under the Manhattan Bagel® brand. The Company's retail system
consists of over 800 restaurants in 39 states and the District of Columbia. It
also operates a dough production facility. The Company's stock is traded on
the NASDAQ under the symbol BAGL. Visit www.einsteinnoah.com for additional
information.

Follow Einstein Bros on: Facebook | Twitter

Contact:

Media:
ICR
Kristina Jorge, 646-277-1234,
kjorge@icrinc.com