Olive Garden Continues Brand Transformation With Updated Team Member Uniforms

Olive Garden Continues Brand Transformation With Updated Team Member Uniforms

New Menu Design and New Lunch Offerings Continue Restaurant Leader's Evolution

PR Newswire

ORLANDO, Fla., Feb. 12, 2013

ORLANDO, Fla., Feb. 12, 2013 /PRNewswire/ -- Today Olive Garden announced the
next phase of its ongoing transformation by "cutting ties" with the
restaurant's familiar team member uniforms and debuting contemporary,
all-black dress standards for its more than 50,000 hosts and servers across
the country. The new look replaces the white button-down shirts and colorful
ties, which Olive Garden service teams have worn for the past 30 years, and is
part of the brand's efforts to deliver an enhanced in-restaurant dining
experience for its guests.

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Beginning this week, Olive Garden servers will wear all-black button-down
shirts, black pants and a black apron. Hosts will have more flexibility in
the all-black clothing they can wear, including button-down shirts, sweater
sets, dresses and pants options. Olive Garden moved forward with the new
dress standards after receiving overwhelmingly positive feedback from both
team members and guests about the new look.

"To maintain our leadership position, we need to evolve how our guests
experience our brand in-restaurant and that includes our team member dress
standards," said Dan Kiernan, Olive Garden's executive vice president of
operations. "Guests have told us the all-black look is more current and
casually sophisticated. Our service team members are excited about this change
as well, which we think will help them deliver an even better dining
experience for our guests."

In addition to new team member dress standards, Olive Garden recently rolled
out a new menu design for both lunch and dinner that better reflects the
brand's new positioning. Olive Garden also has expanded the value and variety
it offers guests at lunch with a new menu section featuring Calzones and
Italian Panini sandwiches, all served with unlimited homemade soup or
garden-fresh salad and breadsticks, starting at $6.95. The new offerings
include a Four Cheese Calzone, Chicken Alfredo Calzone, Pizzaiola Calzone,
Chicken Parmigiana Sandwich and Shrimp Scampi Fritta Sandwich (classic or
spicy). The sandwiches are available in whole or half sandwich portions.

Last fall, Olive Garden announced the most significant transformation in the
restaurant's history that began with an evolved brand positioning, a new
advertising campaign, a new Lighter Italian Fare menu section and new Porta
Vita signature wines. As part of the transformation, the brand will continue
to roll out new menu and service enhancements to provide more variety, choice
and value for its guests.

ABOUT OLIVE GARDEN:
Olive Garden is the leading restaurant in the Italian dining segment with more
than 800 restaurants, more than 90,000 employees and more than $3.5 billion in
annual sales. Olive Garden is a division of Darden Restaurants, Inc. (NYSE:
DRI), the world's largest full-service restaurant operating company. In 2013,
Darden was named to the FORTUNE "100 Best Companies to Work For" list for the
third year in a row and is the only full-service restaurant company to ever
appear on the list. Olive Garden is committed to making a difference in the
lives of others in the local community. As part of this commitment, all Olive
Garden restaurants participate in the Darden Harvest program, which has
donated more than 60 million pounds of food to local community food banks
across the country. For more information, visit www.olivegarden.com. Connect
with us at Facebook.com/OliveGarden and Twitter.com/OliveGarden.

RELATED LINKS:
Olive Garden's Website
Olive Garden's Facebook Page
Olive Garden on Twitter

SOURCE Olive Garden

Website: http://www.olivegarden.com
Contact: Tara Gray, +1-407-245-5642, tgray@darden.com
 
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