NOOK® and Barnes & Noble Announce Winners of “Believe in Reading”™ Justin Bieber Concert Tour Promotion Sweepstakes

  NOOK® and Barnes & Noble Announce Winners of “Believe in Reading”™ Justin
  Bieber Concert Tour Promotion Sweepstakes

 Grand Prize Winner Enjoys Trip to Miami for the Final Show of the “Believe”
                    Concert Tour – Meets Justin in Person

Business Wire

NEW YORK -- February 12, 2013

NOOK Media LLC, a subsidiary of Barnes & Noble, Inc. (NYSE: BKS), the leading
retailer of content, digital media and educational products, today announced
the winners of the “Believe in Reading” sweepstakes. The sweepstakes was part
of an exclusive NOOK Media and Barnes & Noble promotion with the Pop/R&B
Global Superstar that ran in Barnes & Noble stores from November 8, 2012, to
December 24, 2012. Customers and fans who visited the NOOK counter at their
local Barnes & Noble store were able to enter for a chance to win the grand
prize, and customers in select cities could also enter for a chance to win two
tickets to the show in that city. The promotion also included a Barnes & Noble
donation to one of Justin Bieber’s favorite charities, Pencils of Promise.

McKenzie Suntzenich, winner of the Barnes & Noble/NOOK® “Believe in Reading”
sweepstakes, with Justi ...

McKenzie Suntzenich, winner of the Barnes & Noble/NOOK® “Believe in Reading”
sweepstakes, with Justin Bieber in Miami on January 28, 2013. (Photo: Business
Wire)

McKenzie Suntzenich of New York was the Grand Prize Winner and received four
tickets and a trip to Justin’s final concert of this leg of the Believe Tour
in Miami, Florida. McKenzie also met Justin at the show, and received a free
NOOK^® HD, the lightest and highest-resolution 7-inch HD tablet available,
which came pre-loaded with Justin’s latest eBook, Just Getting Started.

“Last night was amazing,” McKenzie said the day after meeting Justin at the
concert. “Seeing Justin up close was crazy and I got to hug him too and he is
even better looking in person. The show was great of course too. He is such an
awesome performer and always puts on a good show. Huge shout out to NOOK for
making this entire day possible. It was the best day of my life!”

The promotion also gave customers in select cities who visited the NOOK
counter at their local Barnes & Noble store a chance to win two tickets to the
show in that city, along with the opportunity to meet Justin in person at the
show. The local sweepstakes winners were picked from the following Barnes &
Noble stores: The Summit Birmingham (Birmingham, AL); Oviedo Mall (Oviedo,
FL); Southlake (Morrow, GA); Metairie (Metairie, LA); Burlington (Burlington,
NC); Morrison (Charlotte, NC); Cool Springs (Brentwood, TN); and San Pedro
(San Antonio, TX).

As part of the exclusive “Believe in Reading” ^ partnership with Justin
Bieber, Barnes & Noble and NOOK^® donated $50,000 to Pencils of Promise, one
of his favorite charities. Pencils of Promise is an organization dedicated to
increasing access to quality education, and to help with that goal, Barnes &
Noble also donated 1,000 award-winning NOOK Simple Touch^™ eReaders to schools
in the U.S. who contributed to the Pencils of Promise Schools4All fundraising
campaign.

With almost 700 stores nationwide, Barnes & Noble is the best place for Justin
Bieber fans to get all of his merchandise in one convenient location,
including his CDs (Believe, Under the Mistletoe, My World, Never Say Never),
DVDs (Never Say Never) and books (Just Getting Started). For more information,
fans should visit www.bn.com/JustinBieber.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE:BKS) is a Fortune 500 company and the leading
retailer of content, digital media and educational products. The company
operates 689 Barnes & Noble bookstores in 50 states, and one of the Web’s
largest e-commerce sites, BN.com (www.bn.com). Its NOOK Media LLC subsidiary
is a leader in the emerging digital reading and digital education markets. The
NOOK digital business offers award-winning NOOK® products and an expansive
collection of digital reading and entertainment content through the NOOK
Store™ (www.nook.com), while Barnes & Noble College Booksellers, LLC operates
674 bookstores serving over 4.6 million students and faculty members at
colleges and universities across the United States. Barnes & Noble is proud to
be named a J.D. Power and Associates 2012 Customer Service Champion and is
only one of 50 U.S. companies so named. Barnes & Noble.com is ranked the
number one online retailer in customer satisfaction in the book, music and
video category and a Top 10 online retailer overall in customer satisfaction
according to ForeSee E-Retail Satisfaction Index (Spring Top 100 Edition).

General information on Barnes & Noble, Inc. can be obtained via the Internet
by visiting the company's corporate website: www.barnesandnobleinc.com.

NOOK^®, NOOK Store^™, NOOK Video^™, NOOK Video Apps^™ are trademarks of Barnes
& Noble, Inc. Other trademarks referenced in this release are the property of
their respective owners.

Follow Barnes & Noble on Twitter (www.bn.com/twitter), Facebook
(www.facebook.com/barnesandnoble) and YouTube
(www.youtube.com/barnesandnoble).

About NOOK Media LLC

NOOK reading and entertainment products make it easy to read what you love,
anywhere you like^™ with a fun, easy-to-use and immersive digital reading
experience. With NOOK, customers gain access to the expansive NOOK Store^™ of
more than 3 million digital books, plus periodicals, comics, apps, movies and
TV shows, and the ability to enjoy content across a wide array of popular
devices through free NOOK Reading Apps^™ and NOOK Video apps, available at
www.nook.com/freenookapps. NOOK owners receive Always Free NOOK Support in any
of Barnes & Noble’s nearly 700 bookstores. Find NOOK devices in Barnes & Noble
stores and online at www.nook.com, as well as leading retailers including Best
Buy, Walmart, Target and many others. NOOK products are available in the
United Kingdom throughwww.nook.co.ukandleading retailers.

For more information on NOOK, follow us on www.twitter.com/nookBN or
www.twitter.com/nook_UK and www.facebook.com/nook.

About Justin Bieber

Justin Bieber – this weekend’s (February 9, ^ 2013) host and musical guest of
NBC’s Saturday Night Live - has amassed over 3 billion views on YouTube, over
51.1 million Facebook fans and more than 34.2 million Twitter followers,
making him the #1 most-followed person on Twitter. Bieber just became the
first artist in history with five #1 albums before his 19^th birthday as his
BELIEVE ACOUSTIC album debuted last week at #1 Soundscan. His 2012 album
BELIEVE (Island Def Jam) exploded to #1 in 30 countries including top markets
such as the United States, United Kingdom, Canada, Australia and
Brazil.Theplatinumalbum's first two singles "Boyfriend" and the #1 radio
smash "As Long As You Love Me" feat. Big Sean are both multiplatinum. Bieber's
current Believe World Tour sold out in 45 minutes and is the #1 grossing tour
in the world according to Billboard magazine. "Beauty And A Beat," which
features Nicki Minaj,recently smashed the VEVO record for the most watched
music video in 24 hours delivering 10.6 million views. The video is currently
at more than 155 million views since its VEVO premiere on Friday, October 12.

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Contact:

Barnes & Noble, Inc.
Corporate Communications
Mary Ellen Keating, 212-633-3323
mkeating@bn.com
or
Carolyn J. Brown, 212-633-4062
cbrown@bn.com
 
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