Toyota And Wyland Foundation To Launch Second Annual National Water Conservation Challenge

     Toyota And Wyland Foundation To Launch Second Annual National Water
                            Conservation Challenge

U.S. Cities Compete to be the Most Water-Wise during Earth Month

PR Newswire

TORRANCE, Calif., Feb. 12, 2013

TORRANCE, Calif., Feb. 12, 2013 /PRNewswire/ --Toyota is continuing its
partnership with Wyland Foundation to promote resource conservation and the
importance of sustainability leading up to and throughout Earth Month in

Founded by renowned marine artist Wyland, the Wyland Foundation brings
attention to the importance of healthy oceans and waterways, aligning with
Toyota's commitment to global sustainability and environmental stewardship.
The Wyland Foundation, in association with Toyota, will hold The National
Mayor's Challenge for Water Conservation throughout April and ask U.S.
residents to sign an online pledge at to conserve water
and resources. Cities with the highest percentage of residents who make the
commitment are entered to win hundreds of environmentally friendly prizes,
including a Toyota Prius c, water-saving fixtures and gift certificates. The
challenge is also supported by the U.S. Environmental Protection Agency,
National League of Cities, CH2M Hill's WaterMatch, Rain Bird Corporation,
Lowe's Home Improvement stores and the U.S. Forest Service.

New to the challenge this year is the Wyland Clean Water Mobile Learning
Experience, a 1,000-square foot interactive exhibit which demonstrates the
ways water shapes human lives. The traveling exhibit features interactive
models – from an onboard running river to a 40-person theater with
computer-controlled special effects – to explore the nation's complex
relationship with its water resources. Kicking off at the beginning of March,
the tour will travel across the U.S., visiting schools and community events.

"Toyota recognizes that global sustainability depends on partnerships with
organizations like the Wyland Foundation to help share information in
innovative ways," said Michael Rouse, vice president of diversity,
philanthropy and community affairs for Toyota Motor Sales, U.S.A. "We hope
both the national pledge and the interactive exhibits build awareness around
the value of environmental stewardship and the impact individuals can make."

For the first time, mayors and elected officials who participate in the
National Mayor's Challenge for Water Conservation can earn additional prizes
for their residents if their cities win. A second prize drawing for a $1,000
Lowe's shopping spree will be held among all participants, regardless if a
city is among the six winning cities. Last year, residents who participated in
the challenge pledged to reduce their water use by 4.7 billion gallons.

"The additional support from Toyota and the cross-country educational tour
will allow us to share the value of water conservation with even more
residents this year," said artist Wyland. "There is no city that managing
water resources won't touch in the future. These personal commitments and
educational efforts are one piece of an important effort to save our

To learn more about the Wyland Clean Water Mobile Learning Experience and
National Mayor's Challenge, visit For tips on how to
save water every day and to learn about water-efficient products for the home,

About Toyota
Toyota established operations in the United States in 1957 and currently
operates 10 manufacturing plants and has a network of nearly 1,500
dealerships. Toyota directly employs over 30,000 in the U.S. and its
investment here is currently valued at more than $18 billion. Toyota is
committed to being a good corporate citizen and believes in supporting
programs with long-term sustainable results – focusing on education, the
environment and safety. Since 1991, Toyota has contributed more than $600
million dollars to philanthropic programs in the U.S. or

About the Wyland Foundation
Founded in 1993 by environmental artist Wyland (best known for his series of
100 monumental marine life murals), the Wyland Foundation, a 501c3 non-profit
organization, is actively engaged in teaching millions of students around the
county about our ocean, rivers, lakes streams, and wetlands. The foundation's
latest project, FOCUS (Forests, Oceans, Climate – and us) brings together the
U.S. Forest Service, NOAA, and numerous non-profits to teach young people
about the future of our water supplies, climate, and global health.

Media Contact:
Rebecca Lee
GolinHarris for Toyota
(213) 438-8827 

Wyland Foundation Contact:
Steve Creech
(949) 436-2489


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