BURGER KING® Revamps Coffee Platform and Expands Specialty Coffee Menu to Include 10 New Beverages

  BURGER KING® Revamps Coffee Platform and Expands Specialty Coffee Menu to
  Include 10 New Beverages

BURGER KING^® Restaurants Unveil NEW Smooth Roast Coffee, Fresh Flavored Iced
            Coffees and Lattés Blended by Seattle’s Best Coffee^™

Business Wire

MIAMI -- February 12, 2013

“Perk” up and take your morning from good to great with the new, brewed and
specialty coffee offerings at BURGER KING^® restaurants! Burger King
Worldwide, Inc. (NYSE: BKW) today revealed its refreshed coffee platform
available in restaurants nationwide, blended by Seattle’s Best Coffee.
Introducing a new, 100 percent Latin American arabica bean custom blend
crafted with BK^® guests in mind, consumers can opt for hot or iced coffee in
a variety of delicious flavors like vanilla, mocha and caramel. Additionally,
for the first time ever this March, guests are invited to indulge in a
café-quality latté that is rich in flavor.

BK Smooth Roast Coffee (Photo: Business Wire)

BK Smooth Roast Coffee (Photo: Business Wire)

“BURGER KING^® brand’s new specialty coffee line is the latest example of our
commitment to delivering a great-tasting product customized to evolving
consumer tastes,” said Eric Hirschhorn, vice president of global innovation,
Burger King Worldwide, Inc. “Continuing to innovate and improve the BURGER
KING^® brand’s coffee and beverage platforms are among our top priorities for
the year. With the help of our experienced partner, Seattle’s Best Coffee, we
were able to collaborate, identify and develop the ideal custom blend that is
perfect for our guests.”

“We know how important coffee is to BURGER KING^® guests, and we’re focused on
giving them a great cup – whether it’s iced or hot, morning or night,” said
Jennifer Dimaris, vice president, brand management for Seattle’s Best Coffee.
“That’s why we put more than 40 years of experience to work and used extensive
testing to create a new coffee menu that is just right for BURGER KING^®
guests.”

The new BURGER KING^® coffee menu includes an extensive line of 10 new
great-tasting beverages custom-blended for our guests to enjoy:

  *Brewed Smooth Roast Coffee ~ The 100 percent Latin Americanarabica blend
    from Seattle’s Best Coffee is designed specifically with BK^® guests in
    mind and delivers a smooth, balanced cup of brewed coffee that pairs
    perfectly with both sweet and savory menu items. Also available in decaf
    (Suggested retail price starts at $1).
  *Smooth Roast Iced Coffee ~ The new refreshing Iced Coffee at BK^® begins
    with the smooth roast BURGER KING^® blend  and is  combined with sweet,
    rich flavor. Now available in four flavorful varieties: Plain, Vanilla,
    Mocha and Caramel. (Suggested retail price starts at $1.49).
  *Lattés ~ 100 percent Latin American arabica espresso from Seattle’s Best
    Coffee is the base for this indulgent coffeehouse latté. Available in
    Plain, Vanilla, Mocha and Caramel and their respective nonfat varieties
    beginning March 2013 at participating locations (Suggested retail price
    starts at $2.29).

These items are available at participating BURGER KING^® restaurants
nationwide, so be sure to stop by a local BK^® restaurant for your next coffee
break to try the new specialty coffee menu offerings today.

ABOUT BURGER KING WORLDWIDE

Founded in 1954, BURGER KING^® (NYSE: BKW) is the second largest fast food
hamburger chain in the world. The original HOME OF THE WHOPPER^®, the BURGER
KING^® system operates in over 12,600 locations serving over 11 million guests
daily in 83 countries and territories worldwide. Approximately 95 percent of
BURGER KING^® restaurants are owned and operated by independent franchisees,
many of them family-owned operations that have been in business for decades.
To learn more about Burger King Worldwide, please visit the company's website
at www.bk.com or follow us on Facebook and Twitter.

ABOUT SEATTLE’S BEST COFFEE

Seattle’s Best Coffee LLC has been roasting premium coffee since 1970 and
today roasts more than 20 million pounds of coffee every year and millions of
cups of our coffee are served every day. A freshly-brewed cup of Seattle’s
Best Coffee^® is currently available in more than 50,000 locations including
cafes, college campuses, restaurants, hotels, airlines, cruise ships, grocery
stores and movie theatres. Seattle’s Best Coffee is a featured brand within
Starbucks Corporation (NASDAQ: SBUX). For more information, please visit
Seattle’s Best Coffee online at www.seattlesbest.com, become a member of the
coffee community at www.facebook.com/SeattlesBestCoffee or follow Seattle’s
Best Coffee on Pinterest for unique coffee inspiration at
www.pinterest.com/seattlesbest.

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Contact:

Coyne PR
Kristen Hauser, 305/378-7457
KHauser@coynepr.com
or
Zeno Group
Sarah Rosanova, 312/396-9711
Sarah.Rosanova@zenogroup.com
or
BKW Communications, 305/378-7277
mediainquiries@whopper.com
 
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