F5’s New Policy Enforcement Solution Helps Communication Service Providers Create Revenue-Generating Services

  F5’s New Policy Enforcement Solution Helps Communication Service Providers
  Create Revenue-Generating Services

 BIG-IP^® Policy Enforcement Manager^™ enables CSPs to deliver multiple core
   services on a highly scalable unified platform while curbing exorbitant
                             infrastructure costs

Business Wire

SEATTLE -- February 12, 2013

F5 Networks, Inc. (NASDAQ: FFIV) today announced the newest member of its
growing portfolio of solutions for fixed and mobile service providers. F5^®
BIG-IP^® Policy Enforcement Manager (PEM^™) combines the strength of F5’s
intelligent traffic steering functionality with a context-aware policy
enforcement solution. Providing deep visibility and analytics into subscriber
behavior, applications, and the network itself, BIG-IP PEM empowers service
providers to optimize network performance, introduce new revenue-generating
services, and better control costs. The foundation of F5’s approach is its
intelligent services framework, which offers service providers a unified
solution for optimizing service delivery and security, and monetizing

“Service providers are dealing with enormous challenges, among them, a
relentless growth in mobile applications and data traffic, falling average
revenue per user (ARPU), increasingly sophisticated security threats, and
skyrocketing infrastructure costs,” said Manny Rivelo, EVP, Service Provider
and Security Solutions at F5. “Those costs, along with network complexity,
continue to rise for service providers because, until now, they have been
forced to deploy core services via point solutions. With BIG-IP Policy
Enforcement Manager, they can deliver multiple services from a unified
platform—without sacrificing performance or scalability.”


BIG-IP PEM is the latest addition to F5’s intelligent services framework. For
years, the BIG-IP system has provided core services that are critical to
service providers, including intelligent traffic steering, TCP optimization,
and DNS services. Recently, F5 released additional components of this
platform, including BIG-IP Carrier-Grade NAT and BIG-IP Advanced Firewall
Manager^™. All are available as modules, standalone solutions, or virtual
editions of the BIG-IP system.

With BIG-IP PEM, service providers now have the ability to classify traffic
and enforce policy based on applications and subscriber behavior. BIG-IP PEM
also provides granular reports on subscriber and application flows, and it
integrates with online charging subsystems, giving operators real-time credit

BIG-IP PEM has been tested with third-party Policy and Charging Rules Function
(PCRF) vendors and is compliant with the latest 3GPP standards for a Policy
and Charging Enforcement Function (PCEF).

BIG-IP PEM helps customers:

  *Enable new business models for increased revenue –  Through its 
    comprehensive analytics and context-aware capabilities, BIG-IP PEM gives
    service providers deep visibility into network conditions and subscriber
    behavior. With this intelligence, service providers have greater network
    control and are better equipped to develop innovative subscriber plans and
    new service offerings that can be rolled out quickly.
  *Improve efficiency of value-added services –  To maintain their
    competitive edge, service providers must continually introduce new
    value-added services (VAS) such as video optimization, parental controls,
    and web caching, which drive up costs and increase network complexity.
    BIG-IP PEM helps service providers overcome these challenges. When placed
    in front of VAS servers,  BIG-IP PEM not only detects subscriber traffic
    in the network, it also intelligently routes the relevant traffic to the
    appropriate VAS platforms, thereby more efficiently using these resources.
  *Virtualize core network elements –  BIG-IP PEM enables service providers
    to implement Network Functions Virtualization (NFV) by coordinating with
    virtual orchestration systems to provision and deprovision VAS servers
    based on real-time subscriber and network traffic conditions. As a result,
    service providers can respond effectively to extreme spikes and lulls in
  *Realize carrier-grade scalability and performance –  BIG-IP PEM is
    available on VIPRION^®, F5’s high-performance, chassis-based hardware
    platform. When run on F5’s latest VIPRION C4800 offering, BIG-IP PEM
    enables service providers to achieve up to 320 gigabits per second of
    layer 7 throughput, support up to 72 million concurrent connections, and
    serve as many as 96 million subscribers on a single device.
  *Reduce costs and network complexity – Because BIG-IP PEM enables the
    delivery of multiple core services based on unified platform architecture,
    service providers can eliminate many point solutions, simplifying the
    network and driving down costs. Service providers can further reduce costs
    using the BIG-IP system because it enables them to smoothly transition
    their 2G and 3G networks to LTE and IPv6 networks.

    In addition, when BIG-IP PEM runs on VIPRION hardware, core services can
    be provisioned on any blade, so service providers gain flexibility and
    avoid the necessity and added expense of stocking service-specific blades.

Supporting Quote

“F5’s new solution addresses a fast growing market opportunity and important
set of capabilities that CSPs urgently require,” said Deb Osswald, VP of CSP
Operations at IDC Research. “Together, policy enforcement, traffic steering,
and bandwidth control can form a powerful triad of functionality, enabling
CSPs to differentiate their offerings from those provided by over-the-top
(OTT) competitors and create new customer value using these network-centric


BIG-IP Policy Enforcement Manager (PEM), BIG-IP Carrier-Grade NAT, and BIG-IP
Advanced Firewall Manager are generally available now. Please contact a local
F5 office for availability in specific countries.

Additional Resources

  *BIG-IP Policy Enforcement Manager – Datasheet
  *BIG-IP PEM – Solution Profile
  *BIG-IP PEM – SlideShare Presentation
  *BIG-IP PEM: NFV – Demo
  *BIG-IP PEM and Skyfire Video Optimization – Demo
  *Policy Enforcement Solution Definition Workshop – Consulting Services Page
  *Intelligent Traffic Management – White Paper
  *Managing the Migration to IPv6 Throughout the Service Provider Network –
    White Paper

About F5 Networks

F5 Networks (NASDAQ: FFIV) makes the connected world run better. F5 helps
organizations meet the demands and embrace the opportunities that come with
the relentless growth of voice, data, and video traffic, mobile workers, and
applications—in the data center, the network, and the cloud. The world’s
largest businesses, service providers, government entities, and consumer
brands rely on F5’s intelligent services framework todeliver andprotect
their applications andservices while ensuring people stay connected. Learn
more at www.f5.com.

You can also follow @f5networks on Twitter or visit us on Facebook for more
information about F5, its partners, and technology. For a complete listing of
F5 community sites, please visit

F5, Advanced Firewall Manager, BIG-IP, Policy Enforcement Manager, PEM, and
VIPRION are trademarks or service marks of F5 Networks, Inc., in the U.S. and
other countries. All other product and company names herein may be trademarks
of their respective owners.

This press release may contain forward-looking statements relating to future
events or future financial performance that involve risks and uncertainties.
Such statements can be identified by terminology such as "may," "will,"
"should," "expects," "plans," "anticipates," "believes," "estimates,"
"predicts," "potential," or "continue," or the negative of such terms or
comparable terms. These statements are only predictions and actual results
could differ materially from those anticipated in these statements based upon
a number of factors including those identified in the company's filings with
the SEC.


F5 Networks, Inc.
Alane Moran, 206-272-6850
Connect Public Relations
Holly Hagerman,801-373-7888
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