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Dell Helps Keek Fast Forward Social Video Sharing Capabilities with End-to-End IT Infrastructure



  Dell Helps Keek Fast Forward Social Video Sharing Capabilities with
  End-to-End IT Infrastructure

· Dell designed and built a high-performance server, storage and networking
solution that enables Keek to deliver fast and reliable service

· Scalable solution facilitates Keek’s phenomenal growth trajectory

· Financing through Dell Financial Services allows Keek to optimize working
capital

Business Wire

ROUND ROCK, Texas -- February 12, 2013

Dell has created an energy-efficient, high-performance IT infrastructure for
social video start-up Keek leveraging Dell servers, storage and networking
solutions. Keek, a new social media platform, enables users to share 36 second
video updates. And with more than 200,000 new users registering daily and four
million videos monthly, unplanned downtime is not an option.

In the social media space, speed, ease-of-use and 24x7 availability are
critical. By using an end-to-end Dell platform and open-source technologies
including CentOS Linux, Nginx and MongoDB, Keek is able to maximize
performance while minimizing costs associated with space, energy and manpower
requirements. By design, Keek’s systems and applications are highly scalable
to accommodate the continued influx of new users and increased volume of
user-generated video. Using Dell’s scalable architecture, Keek is able to add
additional server power and storage resources as required with no downtime,
service disruption or compatibility issues.

To minimize both cabling and hardware footprint, Keek selected Dell PowerEdge
M1000e blade enclosures and 12^th generation Dell PowerEdge servers. Half
height M620 blade servers with Intel Xeon processors handle the heavy lifting,
while M610 blades carry out load balancing and other less CPU-intensive tasks.
Full height M910 blade servers host Keek’s databases, and Dell PowerConnect
M8024 10-gigabit Ethernet switches provide core network connectivity and
seamlessly support real-time video streams from the server.

Uptime and performance are critical to Keek’s continued success and user
satisfaction. Keek hosts all its users’ videos and data on Dell EqualLogic
PS6500E iSCSI SANs connected to the servers with Dell PowerConnect 6248
switches, and uses Dell EqualLogic FS7500 Unified Storage Solution for network
area storage. This virtualized storage architecture spreads the load and
facilitates a 20-fold faster throughput for optimized performance, which in
turn makes for a better, faster user experience.

The virtualized environment and remote access cards (iDRAC7) that are
integrated in Dell’s 12^th generation servers are fully compatible with Linux
and allow Keek’s IT team to manage servers remotely, deploying new software,
updating systems and trouble-shooting problems directly from head office,
minimizing the need for additional IT support staff.

Keek financed its new IT solution through Dell Financial Services. By
offsetting costs over a longer period of time, Keek is able to best leverage
its working capital – a key consideration for a VC-funded start up.

Quotes:

“We picked Dell for a number of reasons. We wanted an end-to-end hardware
platform from a single vendor – one who could offer total reliability,
hardware consistency and a clear product road map. We also needed flexible
financing options so we could offset the upfront costs of our IT
infrastructure over a longer period of time. Dell was able to deliver on all
fronts. They have a clear road map of consistent, compatible solutions, so it
will be easy to integrate new hardware into our current configuration in years
to come. Their track record for product excellence and reliability is second
to none, and being able to finance our entire infrastructure through Dell
Financial Services made all the difference.” – Isaac Raichyk, CEO, Keek.

“Keek is a start-up operating in an exciting social media space. Its growth
has been nothing short of phenomenal. It was clear from the get-go that they
needed a highly-scalable solution capable of growing with them as their
business continues to expand. Dell was able to provide the one-stop-shop they
were looking for with the right blend of customizable server, storage and
networking solutions. We look forward to a long and fruitful relationship as
they continue to grow their user base and as ‘keek’, like ‘tweet’, enters the
common vernacular.” – David Miketinac, VP and GM, SMB, Dell Canada.

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative
technology and services that give them the power to do more. For more
information, visit www.dell.ca.

About Keek

Keek is a private, venture-backed, social video platform that allows people to
connect and communicate via 36-second video updates. Keek is the fastest way
to create and share videos with your smartphone, tablet or laptop. Simple to
use, extremely fast and 100% free. Keek is available at the App
Store and Google Play. Visit www.keek.com.

Dell is a trademark of Dell Inc. Dell disclaims any proprietary interest in
the marks and names of others.

Contact:

Dell Inc.
Maryna Frolova (US), 1-952-563-3343
Maryna_Frolova@Dell.com
or
Dell Inc.
Janet Fabri (Canada), 1-416-758-3398
Janet_fabri@dell.com
or
WPP Team Dell
Kelly VanHook, 1-512-691-0383
Kelly.vanhook@wppteamdell.com
or
Keek
Miranda McCurlie, 1-416-782-0200 x252
Miranda@keek.com
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