PUMA Launches InCycle, The Brand's First "Cradle to Cradle Certified[CM] Basic" Collection of Biodegradable and Recyclable

   PUMA Launches InCycle, The Brand's First "Cradle to Cradle Certified[CM]
          Basic" Collection of Biodegradable and Recyclable Products

PR Newswire

BOSTON, February 12, 2013

BOSTON, February 12, 2013 /PRNewswire/ --

Global Sportlifestyle company PUMA launches InCycle, the brand's first
closed-loop collection of footwear, apparel and accessories, all of which have
earned the "Cradle to Cradle Certified^[^CM^] Basic" certification. PUMA's
InCycle products are entirely biodegradable or recyclable. This product
introduction is another important step in PUMA's mission to become the most
sustainable and desirable Sportlifestyle company. 

 (Photo: http://photos.prnewswire.com/prnh/20130211/594522 )

"PUMA's Cradle to Cradle Certified^[^CM^] Basic InCycle products represent a
tremendous step forward in reducing our environmental footprint and giving
consumers a more sustainable product choice. The InCycle Basket and Basket Tee
Biodegradable have been analyzed as part of PUMA's first Product Environmental
Profit and Loss Account published in October 2012 and the results speak for
themselves, showing that these two products impacted the environment by a
third less than their conventional counterparts" said Reiner Hengstmann,
Global Director of PUMA Safe.

The PUMA InCycle Collection was born from PUMA's challenge to produce a fully
recyclable or biodegradable collection as part of the learning journey to
improve the sustainability of its products. PUMA collaborated with EPEA, to
develop the collection, whose mission it is to help companies fulfill the
Cradle to Cradle Products Innovation Institute's criteria for the design of
ecologically and intelligently designed products. All products in the InCycle
collection have been certified by the Cradle to Cradle Products Innovation
Institute, whose mission is to provide a continuous improvement quality
program to guide product manufacturers and designers in making safe and
healthy products for our world. Cradle to Cradle has created a rigorous
certification program that rates products against five sustainability factors:
1) the use of environmentally safe and healthy materials; 2) design for
material reutilization including recycling and composting; 3) renewable energy
and management of carbon; 4) water stewardship; and 5) social fairness.

"We are delighted to have PUMA, such a powerful global brand,showing
consumers and industry peers exactly what is possible throughthe adoption of
the Cradle to Cradle Certified Products Program," said Bridgett Luther,
President of the Cradle to Cradle Products Innovation Institute. "PUMA's
InCycle Collection raises the bar on what consumerscan expect and what the
apparel and textiles industries can deliver: products that are not only a
delight to use and wear andbutare also designed from the start to have a
positive environmental footprint as they biodegradesafely to soil andare
returned to industry as a valuable resource."

The PUMA InCycle collection can be broken down using one of two processes: the
Technical Cycle or the Biological Cycle. Materials within the Biological Cycle
can be broken down by microorganisms into biological nutrients and will go
back into the earth, thus making them biodegradable. Materials found within
the Technical Cycle - such as metals, textiles, and plastics - can then be
used to create new products.

InCycle Biodegradable Products

A precondition of biodegradable products is that they must be made only of
biodegradable materials including organic fibers without toxic chemicals, and
they have to follow certain international standards for composting. This
ensures that the sourcing and manufacturing processes of biodegradable PUMA
products create the least environmental impact possible. 

Within the InCycle range, PUMA's Basket Tee is fully compostable through
industrial composting. PUMA's Shopper is constructed with minimal materials,
all of which can be reused.  

The upper of the PUMA Basket lifestyle sneaker is made from a mix of organic
cotton and linen while the sole is composed of the biodegradable plastic
APINATbio©, a new material innovation that's biodegradable. APINATbio can be
shredded into its component materials and composted into natural humus that
goes back into the ecosystem.

InCycle Recycled Products

PUMA's recyclable InCycle products include the PUMA Track Jacket and the PUMA
Backpack, which use homogenous materials to ensure they are fully recyclable
at the end of their lifespans. The PUMA Backpack is made of polypropylene
which can be broken down to the original substance and used again to make new
backpacks.

The recyclable PUMA Track Jacket is made from recycled polyester deriving from
used PET bottles. To fully ensure the homogeneity of materials, the Track
Jacket's zipper is made from recycled polyester, as well. The InCycle PUMA
Track jacket can be turned back into polyester granulate which then serves as
a secondary raw material for other products made of recycled polyester,
reducing the need for crude oil, energy and the amount of waste created.

To aid in the product collection and recycling process, PUMA has launched the
"Bring Me Back" program globally within PUMA Stores and PUMA Outlets. PUMA
has installed recycling bins instore where customers can return used shoes,
clothing and accessories of any brand. The "Bring Me Back" program, which is
run in cooperation with global recycling company I:CO, is designed to give
consumers a convenient means of recycling products and lessening their
environmental impact. 

PUMA's InCycle collection will be available in stores in March 2013 and online
at puma.com. For further information about the InCycle Collection and the
Bring Me Back Program visit http://www.puma.com/bringmeback.

Notes to editors:

Cradle to Cradle Certified^[^CM^] is a certification mark licensed by the
Cradle to Cradle Products Innovation Institute.

Media Contact:

Collette O'Neill, PUMA International PR
collette.oneill@puma.com
+49-151-44877496

SOURCE PUMA SE