iSatori's New Proprietary Weight-Loss Supplement Belly Off(TM) Now Available Nationwide Through GNC and Europa Sports

iSatori's New Proprietary Weight-Loss Supplement Belly Off(TM) Now Available 
Nationwide Through GNC and Europa Sports 
GOLDEN, CO -- (Marketwire) -- 02/12/13 --   iSatori, Inc. (OTCQB:
IFIT) ("the Company") today announced the expanded distribution of
Belly Off(TM), its newest proprietary weight-loss supplement. After
creating several top-selling diet support supplements, including
Razberri Ketone-Slim(TM) and gcbLEAN800(TM) earlier this year,
iSatori's Biogenetic Laboratories division is pleased to announce the
expansion of its national distribution of Belly Off to include two of
America's largest distributors and retailers of specialty dietary
supplements, Europa Sports ( and GNC
Like all of iSatori's supplements, the development of Belly Off
relied heavily upon scientific support found in peer-reviewed
published literature. As Founder and Chief Executive Officer of
iSatori, Inc. (, Stephen Adele, explains, "Three
newly published research studies revealed that while losing weight
and reducing body fat, especially around the waist, can be very
challenging, the process can benefit significantly from daily
supplementation of CLA (conjugated linoleic acid).  
"However, we took it one step further and added to the CLA a new
weight-loss/energy blend we discovered called YGD(TM), which is a
three-ingredient combination consisting of yerba mate, guarana, and
damiana. In all three clinical studies, subjects were shown to lose
more body fat than participants who were given CLA alone and
significantly more body fat than those who received a placebo. Most
promising is that the majority of the body fat lost was in the
abdominal area." 
iSatori has already shipped Belly Off to retailers who placed
pre-orders, and Belly Off is now on shelves nationwide at GNC, the
world's largest specialty supplement retailer, with over 6,000 stores
in the U.S. and locations in 49 other countries. Belly Off is also
exclusively distributed through Europa Sports, the nation's largest
sports and health nutrition wholesale distributor, which supplies
over 14,000 specialty and independent retailers.  
iSatori anticipates strong consumer demand for the Belly Off
weight-loss product. According to Nutrition Business Journal (New
Hope Media, SNWL
 2012), pill-form weight-loss products currently
represent a $1.57 billion market that is growing at a five percent
annual rate. The total market for weight-loss products exceeds $65
billion annually in the U.S. alone. 
Consumers interested in finding Belly Off are directed to the
Biogenetic Laboratories website at to locate
their nearest GNC retailer, or they can visit any GNC retail store
and ask for the product by name. 
Additional consumer weight-loss support and product information on
Belly Off can be found on the Internet at  
Retailers interested in carrying Belly Off should contact Europa
Sports at 1-800-447-4795 or visit  
About iSatori, Inc. 
iSatori is a consumer products firm that develops and sells
nutritional products through online marketing, Fortune 500 retailers,
and thousands of retail stores around the world. The Company is
headquartered in Golden, Colorado, and its common stock trades on the
OTCQB under the symbol "IFIT." More information about the Company is
available at  
Forward-Looking Statements 
Statements made in this news release relating to the Company's future
sales, expenses, revenue, product developments, and all other
statements except statements of historical fact, are forward-looking
statements within the meaning of Section 27A of the Securities Act of
1933 and Section 21E of the Securities Exchange Act of 1934. These
statements are based on assumptions and estimates that management
believes are reasonable based on currently available information;
however, management's assumptions and the Company's future
performance are both subject to a wide range of business risks and
uncertainties, and there is no assurance that these goals and
projections can or will be met. Any number of factors could cause
actual results to differ materially from those in the forward-looking
statements, including, but not limited to, the timing and extent of
changes in demand for the Company's products, the availability and
price of ingredients necessary to manufacture such products, and the
outcome of any current or future litigation regarding such products
or similar products of competitors. All forward-looking statements
are made only as of the date hereof, and the Company undertakes no
obligation to update any such statement.  
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For additional information, please contact: 
Sue Mosebar 
(303) 215-9174 
via email at 
RJ Falkner & Company, Inc.
Investor Relations Counsel
(830) 693-4400 
via email at 
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