ASICS Becomes Title Sponsor Of LA Marathon

                  ASICS Becomes Title Sponsor Of LA Marathon

Leading apparel and footwear company signs three-year title partnership with
LA race

PR Newswire

LOS ANGELES, Feb. 12, 2013

LOS ANGELES, Feb. 12, 2013 /PRNewswire/ --ASICS is the new title sponsor of
the LA Marathon. Through 2015, the company will lend its name and support to
the city's premier running event, now called the ASICS LA Marathon, which is
growing in prominence nationally and internationally thanks to the world-class
and iconic Stadium to the Sea course.

Los Angeles is the first U.S. marathon where ASICS holds a title sponsorship.
Already, ASICS is title sponsor of the Stockholm Marathon and is affiliated
with several of the world's top marathons, including New York, Paris, and
Tokyo. The company first partnered with the LA Marathon for the 2012 race as a
product category sponsor, and quickly recognized the growing importance and
value of the Los Angeles race locally, nationally and globally. 

"With our U.S. home located in Southern California, the LA Marathon is the
ideal place for us to show support for runners of all levels competing right
here in our own backyard," said Kevin Wulff, CEO of ASICS America. "Our
experience in Los Angeles last year showed us first-hand that this race is a
crown jewel, so we are thrilled to be the title sponsor and have this
long-term association."

As title sponsor of the March 17 race, ASICS will create official ASICS LA
Marathon merchandise to be sold at local retail stores as well as the Marathon
Expo on March 15-16 at the Los Angeles Convention Center.Also, as part of the
title sponsorship, ASICS will be integrated into the LA Marathon with a new LA
Marathon event brand logo incorporated throughout the LA Marathon advertising
and marketing campaign, all event collateral, as well as integration year
round through LA MARATHON LLC properties.

The ASICS title sponsorship is the latest sign of the race's growing momentum.
Just 10 days ago, three-time Olympian and U.S. record-holder ASICS Athlete
Deena Kastor signed on to lead the women's field in the 2013 race. In 2012,
the race was named best big-city race by Runner's World Magazine, and was
named top marathon in the West by Competitor Magazine for the second year
running. Also, registration for the race is pacing toward a sell-out well
before race day.

Los Angeles Sports Council President David Simon, a longtime supporter of the
race and a proponent of the Stadium to the Sea course, applauded the news.
"Frank McCourt and his team at the LA Marathon are to be congratulated for
re-invigorating this race which was born out of the success of the 1984
Olympic Games in Los Angeles," he said. "We welcome ASICS to Los Angeles and
appreciate the confidence they have shown in the LA Marathon and their
commitment to making it a truly international race."

"We welcome ASICS as the new title sponsor and believe this company couldn't
be a better fit with our race and our vision for the future," said Nick Curl,
LA MARATHON LLC Chief Operating Officer. "We have a world class course in a
world class city, and now we have one of the most respected athletic brands in
the running industry putting its weight behind the race. The sky really is the
limit for the ASICS LA Marathon."

The ASICS LA Marathon will continue to be held on the vastly popular Stadium
to the Sea course, now in its fourth year, racing through four cities and
federal property and passing many of the city's top landmarks.

Southern California-based ASICS America is headquartered in Irvine, CA.
Information about all of ASICS LA Marathon programs, race resources and
registration can be found at

About ASICS:

Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old
Latin phrase from which ASICS is derived and the fundamental platform on which
the brand still stands. The company was founded more than 60 years go by
Kihachiro Onitsuka and is now a leading designer and manufacturer of running
shoes, as well as, other athletic footwear, apparel and accessories. For more
information, visit


LA Marathon LLC is a leading U.S. running organization dedicated to
transforming lives through year-round resources and events while serving and
connecting communities. LA Marathon LLC properties include the LA Big 5K (held
the day before the LA Marathon at Dodger Stadium), the Santa Monica Classic
5K/10K in May and the popular six-month LA Road Runners training program led
by renowned coach Andrew Kastor. For more information, visit


Contact: For ASICS LA Marathon, Emily Heidt or Jason Greenwald,
+1-310-974-6680; For ASICS America Public Relations, Melinda Hutcheon,
+1-949-266-7029,; Allison+Partners, +1-310-496-4442,
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