GE and Google Agreement Allows Utilities Anywhere to Tap Familiar, Easy-to-Use Maps Platform to Boost Productivity

  GE and Google Agreement Allows Utilities Anywhere to Tap Familiar,
  Easy-to-Use Maps Platform to Boost Productivity

  *Initiative Supports GE’s Strategy to Simplify, Enhance and Improve Data
    Visualization
  *Agreement to License the Access to Google Maps API for Business Unites
    Global Geospatial Technology Solution Providers
  *Google’s Android Platform Will be Utilized by GE to Augment Existing
    Portfolio of Geospatial Systems

Business Wire

ATLANTA -- February 12, 2013

A new agreement announced today between GE (NYSE: GE) and Google (NASDAQ:
GOOG) will integrate Google Maps data into GE’s Smallworld™ electrical,
telecommunications and gas applications. GE, a leading provider of geospatial
analytical tools and insight, and Google, a provider of map services with more
than 1 billion monthly active users, will help utilities increase productivity
based on the ability to visualize and analyze their data with GE’s Smallworld
product suite. The combined solution will enhance the existing network
visualization capabilities and will allow utility customers to receive
incremental efficiency and productivity of operations in the field. By
enhancing the ability to visualize data on a map, utility customers will be
able to quickly provide their end-use customers with important information
such as outage restoration times and will help to more efficiently manage
their network assets.

“We are relentlessly looking at ways to bring value to our customers and this
agreement brings together two world-leading solutions providers to help
improve productivity,” said Bryan Friehauf, product line leader—software
solutions for GE’s Digital Energy business. “Millions of people are already
familiar with Google Maps as seen on their computer screens in the office or
on mobile devices in the field. Now we’re able to bring that familiarity to
our Smallworld products so that our customers can use a platform that’s
completely customized for their assets and networks.”

GE developed a set of small focused applications for the Web, mobile devices
and desktops. Google’s rich mapping content will form an integral part of GE’s
solutions, strengthening the existing geospatial capabilities of GE’s
Smallworld products by providing out-of-the-box base mapping as well as
visualization and analytics capabilities. GE’s Distribution Management Systems
and Outage Management Systems also will utilize Google’s mapping content in
the context of operational control of electricity networks. Notably, for field
operators, GE will utilize Google’s Android platform to augment its existing
portfolio of mobile products. The new portable solution will integrate Google
Maps, providing better contextual information to users in the field.

"By using Google Maps and our API offering, GE is providing its customers with
the advantage of a simple and intuitive user interface. Because so many people
already know how to use Google Maps, this allows GE’s Smallworld technology to
be an even more powerful enterprise solution,” said Tarun Bhatnagar, director,
Google Geo Enterprise. “Both GE and Google have a heritage of innovation, and
we look forward to working together to provide new ways to use and visualize
data on a map.”

GE’s Smallworld geospatial solutions efficiently design and model complex
network infrastructures while supporting asset management lifecycle processes
and producing solutions for companies with complex network asset management
problems. The agreement will deliver those solutions for applications such as
business intelligence, engineering, Web clients, schematics, corridor
management and enterprise gateway.

“We believe together, GE and Google will utilize their unique combination of
technical talent and capabilities to significantly enhance the efficiency of
their operations in a wide array of applications,” said Friehauf. “Ultimately,
our customers will notice significant benefits from this new agreement."

About GE

GE (NYSE: GE) works on things that matter. The best people and the best
technologies taking on the toughest challenges. Finding solutions in energy,
health and home, transportation and finance. Building, powering, moving and
curing the world. Not just imagining. Doing. GE works. For more information,
visit the company's website at www.ge.com.

Follow GE Energy Management and its Digital Energy business on Twitter
@GE_EnergyMgmt and @YourSmartGrid.

About Google Maps and Earth Enterprise:
http://www.google.com/enterprise/earthmaps/maps.html.

Contact:

GE
Digital Energy
Ellen Dowell
+1 678-742-1529
ellen.dowell@ge.com
or
Masto Public Relations
Matt Falso or Howard Masto
+1 518-786-6488
matt.falso@mastopr.com
howard.masto@ge.com
 
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