Cardlytics to Make Consumer Offers and Rewards Available via Facebook
ATLANTA -- February 12, 2013
Cardlytics, a leading analytics and marketing platform, has announced that
their service will be expanded to allow consumers to opt-in to receiving
offers and rewards via Facebook.
Founded in the U.S. in 2008, Cardlytics enables banks and retailers to provide
timely offers to customers in a precisely targeted way; based on their
individual, past purchases. Up until now, offers have been available to
customers via their online and mobile bank statements, and via e-mail.
This latest innovation will allow partner banks to deploy a Facebook App that
integrates with the Cardlytics reward platform. The App will let consumers
privately see their offers and rewards while using Facebook.
Crucially for the consumer, no personal banking information is entered or
shared anywhere in this process. The Cardlytics software simply uses the
Facebook API to create a link from an anonymous token ID at the bank to their
individual Facebook ID.
Cardlytics has enjoyed huge success since launching in 2008. The company is
the global leader in card-linked marketing, partnering with more than 300
banks providing insight into the spending of nearly 70% of households across
the U.S. In addition, Cardlytics works closely with thousands of businesses,
sourcing marketing offers from retailing, restaurants and other
consumer-facing brands. Cardlytics will be launching in the U.K. market in
“Extending our reward program to Facebook is a really exciting development,”
said Jason Brooks, U.K. managing director of Cardlytics. “This functionality
will increase engagement between banks and their customers. Now banks have an
option to interact with their customers in new media like Facebook, without
compromising any principles on security and data protection.”
Cardlytics is a game-changing marketing and analytics platform, providing
businesses –for the first time – with a timely and complete view of consumer
purchase behavior. The company has unmatched, exclusive access to unique
purchase behavior, capturing spending across all stores and categories.
Cardlytics can finally answer the question: what share of your customer’s
wallet do you capture?
The Cardlytics platform is built upon historical consumer purchase
information, provided securely by its premier network of over 300 financial
institution partners, including Bank of America, PNC and Regions Bank. The
company is also the pioneer and leader in the card-linked marketing space,
providing both national and local businesses with revenue-generating digital
and mobile marketing options, based upon its core analytics platform.
Founded in 2008, the company is backed by leading investors in both Silicon
Valley and Boston, and a partnership from the global leader in loyalty
management, Aimia (TSX: AIM) to open new markets.
Kevin Sugarman, 650-433-4170
Financial Services Media:
Mary York Cox, 678-781-7217
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