Facebook User’s Visit to DocMagic Page Wins Contest
A contest designed to extend DocMagic’s reach results in 350% increase in
TORRANCE, Calif. -- February 12, 2013
DocMagic, Inc., the leading provider of fully-compliant loan document
preparation and delivery solutions for the mortgage industry, announced today
Jeremy Davis, an employee of Franklin American Mortgage Company based in
Tennessee, is the Grand Prize winner in its "Vote for DocMagic" campaign, the
company’s first Facebook contest. DocMagic has embraced gamification as a
tactic for quickly building out its online following. The contest, which ran
from October through December of 2012, resulted in the company’s online
followership increasing by 350%.
“This was a very successful test of our ability to interact with DocMagic
users through this social media channel,” said Dominic Iannitti, CEO of
DocMagic. “With nearly 1,000 industry Facebook users visiting the page and
engaging with our mascot, we see Facebook as a viable communication channel
and gamification as an effective tactic for bringing new visitors to our
The “Vote for Doc” Sweepstakes was restricted to mortgage lenders, mortgage
lending professionals and others from the mortgage lending industry. The
contest was successful in expanding DocMagic’s Facebook page connections by
350%. As the winner, Davis will receive an expense-paid trip for two to
Washington D.C. for 4 days and 3 nights, including airfare, hotel, and a tour
of the Capitol.
The “2012 Presidential Doc” bunny mascot, the focus of this contest, was one
of the most popular DocMagic bunnies ever. Hundreds of visitors to the
Facebook page were sent the stuffed mascots. Some DocMagic users are avid
collectors of the mascot, which is updated each year with a whole new persona
and sent free to DocMagic customers.
DocMagic, Inc. is a leading provider of fully-compliant loan document
preparation and delivery solutions for the mortgage industry. Founded in 1988
and headquartered in Torrance, Calif., DocMagic, Inc. develops software,
processes and web-based systems for the production and delivery of compliant
loan document packages. DocMagic guarantees and warrants that all agency forms
are up to date and in compliance with GSE requirements. The company's
compliance experts and in-house legal staff constantly monitor legal and
regulatory changes at both the federal and state levels to ensure accuracy.
For more information on DocMagic, visit www.docmagic.com.
Rick Grant, 800-979-9049
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