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HDBaseT Alliance Adds Belkin to Its Rapidly-growing Members List



  HDBaseT Alliance Adds Belkin to Its Rapidly-growing Members List

   The Addition of Belkin Demonstrates the Growing Acceptance Worldwide of
            HDBaseT Technology as the Standard for HD Connectivity

Business Wire

BEAVERTON, Ore. -- February 12, 2013

The HDBaseT Alliance today announced that Belkin has joined the Alliance,
enabling Belkin to integrate HDBaseT technology into its lines of audio/video
products for commercial and consumer applications. Belkin has also announced
its new HDBaseT HDMI audio/video extender solution for high performance AV
connectivity over Cat5e long distance applications.

The HDBaseT technology enables the delivery of uncompressed high definition
video, audio, Internet, controls and power over a single cat5e/6 cable up to
100 meters, eliminating the common issues professional installers face
concerning cable distance and location of available power outlets.

“Joining the HDBaseT Alliance presents us with an exciting opportunity to add
our solutions to the expanding HDBaseT product ecosystem, and play a role in
helping the technology itself evolve to meet the demands of our customers,”
said Sydney Wen, product development manager, Belkin. “Our new HDBaseT
products provide unique benefits for AV installers by providing a
long-distance solution that significantly reduces the time and labor costs
associated with installation and management.”

“Belkin has established itself as a trusted developer for audio/visual
products for businesses and consumers worldwide,” said Micha Risling,
marketing chair for the HDBaseT Alliance. “Adding Belkin to the HDBaseT
Alliance confirms that the demand for HDBaseT technology continues to grow,
and Belkin will help meet that demand as it continues to integrate the
technology into its products.”

The Belkin HDBaseT provides installers with a point-to-point solution that
ensures interoperability when working with components from multiple AV brands.
It eliminates the requirement for setting up a complex network of runner
cables, pigtails, breakouts or color-coded wall plates by deploying a
universal protocol for heterogeneous AV environments. It also supports custom
long-run capability with PVC, Plenum and Riser.

The new Belkin HDBaseT is available now through Belkin’s worldwide network of
distributors and value added resellers.

Belkin Joins the HDBaseT Alliance

Belkin is a new member of the HDBaseT Alliance, a cross-industry alliance that
promotes and provides a technical standard for HDBaseT technology for the
distribution of uncompressed HD multimedia content. Founded by LG Electronics,
Samsung Electronics, Sony Pictures Entertainment and Valens Semiconductor, the
HDBaseT Alliance and its member companies work together to create a global
standard for advanced digital media distribution.

About Belkin Business

Belkin Business, a division of Belkin International, offers technology
solutions for office, classroom, IT infrastructure, and mobile environments. A
proven technology leader for more than 30 years, organizations worldwide trust
Belkin for its unwavering commitment to product quality, and expertise in
creating solutions designed to address customer requirements in business,
government and education. With a global supply chain and broad provider
network, Belkin commands a purchasing power that delivers greater value and
unparalleled execution advantages to customers. The company’s line of
commercial products are available through Belkin's global network of
distributors and resellers. Headquartered in Playa Vista, California, the
company is represented in more than 25 countries and can be found on the Web
at http://www.belkin.com/us/business/enterprise.

About HDBaseT Alliance

HDBaseT Alliance is comprised of leading cross-industry companies formed to
promote and standardize HDBaseT™ technology for whole-home and commercial
distribution of uncompressed HD multimedia content. The cornerstone of HDBaseT
technology is 5Play™, a feature set that converges uncompressed full HD
digital video, audio, 100BaseT Ethernet, power over cable and various control
signals through a single LAN cable.

Members supporting HDBaseT technology play a pivotal role in defining the
future of multimedia transmission and data communication in the consumer
electronics and content provider industries. For additional information on
HDBaseT Alliance and membership benefits, visit www.HDBaseT.org.

HDBaseT Alliance on Facebook: http://www.facebook.com/HDBaseTAlliance

HDBaseT and 5Play are trademarks or registered trademarks of HDBaseT Alliance.

Contact:

HDBaseT Alliance
Andrew Ryan, 305-374-4404 x151
press@HDBaseT.org
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