New Public-Private Partnership to Boost Plastic Film Recycling in Wisconsin

New Public-Private Partnership to Boost Plastic Film Recycling in Wisconsin 
WASHINGTON, DC -- (Marketwire) -- 02/11/13 --  The Wisconsin
Department of Natural Resources and two national business groups have
announced a first-of its-kind, state led-partnership to expand the
recycling of flexible film packaging. The Wisconsin Department of
Natural Resources, the American Chemistry Council's (ACC) Flexible
Film Recycling Group (FFRG), and GreenBlue's Sustainable Packaging
Coalition (SPC) have signed a Memorandum of Understanding (MOU) to
develop and implement a three-part program this year to significantly
increase the recycling of post-consumer plastic bags, wraps and other
film packaging throughout Wisconsin.  
The program will create new opportunities for small- to mid-sized
businesses to recycle commercial film (pallet wrap and packaging),
raise consumer awareness and participation in plastic film recycling,
and encourage businesses to use the SPC's How2Recycle "Store
Drop-off" bag/film recycling label on plastic bags and other
polyethylene film packaging. The new educational label is intended to
help consumers easily identify which plastic film packaging is
suitable for recycling at participating stores.  
Programs such as these to expand the supply of recoverable film
plastics will help support and grow small manufacturing businesses in
Wisconsin, who seek more of this valuable material to supply their
markets, according to a new study by the Wisconsin DNR.  
"This new partnership builds on significant gains in plastic film
recycling in recent years and demonstrates Wisconsin's leadership,"
said Steve Russell, ACC's vice president of plastics. "We look
forward to expanding recycling success in Wisconsin and creating a
model that other states will want to follow." 
"We are pleased to partner with the ACC and SPC to increase plastic
film recycling in Wisconsin," said DNR Secretary Cathy Stepp. "This
is a win for both the environment and the economy." 
"The SPC's How2Recycle Label just completed its soft launch with
overwhelmingly positive results, and this partnership will provide a
unique opportunity to encourage both industry and consumer
participation through a collaborative effort," said Anne Bedarf,
Senior Manager at GreenBlue. "We are thrilled to partner with ACC and
Wisconsin, and believe that we will see an increase in plastic film
recycling as a result." 
The project is expected to launch this spring and will focus on
expanding collection options for small- to mid-sized businesses,
which collectively generate the largest volume of film packaging, by
establishing a network of recycling service providers. At the end of
the project, a final report will present the results as well as
recommendations for maintaining and expanding flexible film recycling
in Wisconsin. 
The members of the Flexible Film Recycling Group are: Dow Chemical,
ExxonMobil, Berry Plastics, Petoskey Plastics, Sealed Air
Corporation, Wisconsin Film and Bag, SC Johnson, Avangard Innovative,
and Trex Company. 
The American Chemistry Council (ACC) represents the leading companies
engaged in the business of chemistry. ACC members apply the science
of chemistry to make innovative products and services that make
people's lives better, healthier and safer. ACC is committed to
improved environmental, health and safety performance through
Responsible Care(R), common sense advocacy designed to address major
public policy issues, and health and environmental research and
product testing. The business of chemistry is a $760 billion
enterprise and a key element of the nation's economy. It is one of
the nation's largest exporters, accounting for ten cents out of every
dollar in U.S. exports. Chemistry companies are among the largest
investors in research and development. Safety and security have
always been primary concerns of ACC members, and they have
intensified their efforts, working closely with government agencies
to improve security and to defend against any threat to the nation's
critical infrastructure. 
Allyson Wilson 
(202) 249-6623
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