Gameloft, Universal Pictures and Illumination Entertainment to Bring All-new
Despicable Me Game to App Stores
Free-to-Play Game Coming to Smartphones & Tablets
PARIS, February 11, 2013
PARIS, February 11, 2013 /PRNewswire/ --
Gameloft, a leading global publisher of digital and social games, and
Universal Partnerships & Licensing (UP&L) are thrilled to announce a unique
and collaborative partnership to exclusively develop and publish a
high-quality Despicable Me game for iOS and Android. Universal Pictures and
Chris Meledandri's Illumination Entertainment are releasing the 3D-CG comedy
adventure, Despicable Me 2, in theaters on July 3, 2013.
Gameloft's development studios areworking inunprecedented collaboration with
the entire creative team at Illumination Entertainment to capture the distinct
humor and heart of thefilm brand within the game. Players of all ages will
be immersed in the world of Despicable Me and its cast ofengaging characters
through innovative and highly addictive gameplay.
"Despicable Meis one of the most adored film franchises in the world,and its
upcoming sequelis one of the most highly-anticipated blockbustersfor this
summer," said Gonzague de Vallois, Gameloft's Senior Vice President of
Publishing. "This is a perfect partnership for us that will drive success for
both parties by having the talent, dedication, and passion needed to make a
high-quality game for multiple platforms, and a proven success rate in
translating popular IP's into mobile games."
"Gameloft has a proven ability to bring characters to life through compelling
mobile games," said Stephanie Sperber, President, UP&L."Audiences love the
characters inDespicable Me-and they are creating an engaging game for kids,
teens and adults around the world to interact in an incredibly fun and
The new Despicable Me game will launch this summer on iOS and Android
smartphones and tablets.
For more information, please visit http://www.gameloft.com
AboutDespicable Me 2
Universal Pictures and Illumination Entertainment's worldwide
blockbusterDespicable Meentertained audiences around the globe in 2010,
grossing more than$540 millionand becoming the 10^th-biggest animated motion
picture in U.S. history. In summer 2013, get ready for more Minion madness in
Despicable Me 2.
Chris Meledandriand his acclaimed filmmaking team create an all-new comedy
adventure featuring the return of (former?) super-villain Gru (Steve Carell),
his adorable girls, the unpredictably hilarious Minions...and a host of new
and outrageously funny characters.http://www.despicable.me
A leading global publisher of digital and social games, Gameloft® has
established itself as one of the top innovators in its field since 2000.
Gameloft creates games for all digital platforms, including mobile phones,
smartphones and tablets (including Apple® iOS® and Android™ devices), set-top
boxes, connected TVs and consoles. Gameloft operates its own established
franchises such as Asphalt®, Real Football®, Modern Combat, and N.O.V.A.: Near
Orbit Vanguard Alliance®, and also partners with major rights holders
including Marvel®, Hasbro®, FOX®, Mattel® and Ferrari®. Gameloft is present on
all continents, distributes its games in over 100 countries and employs over
Gameloft is listed on the Paris Stock Exchange (ISIN: FR0000079600, Bloomberg:
GFT FP, Reuters: GLFT.PA).
Gameloft's sponsored Level 1 ADR (ticker: GLOFY) is traded OTC in the US.
About Universal Partnerships & Licensing
UP&L oversees Universal's consumer product licensing, film and home
entertainment promotions, and all corporate alliances for Universal's
theatrical, home entertainment, theme parks and stage productions. This
dedicated division is also responsible for monetizing the Studio's vast
library of films and characters through licensing, branding and marketing
opportunities. UP&L is part of NBCUniversal. NBCUniversal is one of the
world's leading media and entertainment companies in the development,
production and marketing of entertainment, news and information to a global
audience. NBCUniversal owns and operates a valuable portfolio of news and
entertainment networks, a premier motion picture company, significant
television production operations, a leading television stations group and
world-renowned theme parks. Comcast Corporation owns a controlling 51%
interest in NBCUniversal, with GE holding a 49% stake.
PR Manager, Gameloft
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