Say It with a Song: PetSmart and Lyric Culture Team Up for Exclusive Ready-to-Wear Pet Clothing Line

  Say It with a Song: PetSmart and Lyric Culture Team Up for Exclusive
  Ready-to-Wear Pet Clothing Line

     Dogs Will Be Ready to Rock in Music Lyric-Inspired Celebrity Fashion

Business Wire

PHOENIX -- February 11, 2013

A bark or howl will sound right in tune when pet parents discover iconic song
lyrics on new Lyric Culture apparel available now at PetSmart® (NASDAQ: PETM).
Already popular with celebrities for its men’s and women’s clothing and
accessories, Lyric Culture (LYJN.pk) brings ready-to-wear apparel to pets
through this exclusive partnership with PetSmart.

New from PetSmart and Lyric Culture, this dog t-shirt was inspired by the hit
80s single made famous ...

New from PetSmart and Lyric Culture, this dog t-shirt was inspired by the hit
80s single made famous by Hall & Oates. This pink ruffled dress with the
lyrics "Watch Out Boy She'll Chew You Up" is fit for a pop princess. (Photo:
Business Wire)

“Lyric Culture combines music and fashion, and with PetSmart, we’re bringing
the power of song lyrics to pet parents and their pets,” said Hanna Rochelle,
founder of Lyric Culture. “Dogs will be runway-ready in these cute clothes
that give a playful twist to some of the hottest hit songs of all time, like
Bad to the Bone.”

The limited-edition collection features clothing with phrases from nine famous
songs that will have fashionable dogs styled like the celebrity fans of the
brand, who often appear on the pages of weekly entertainment magazines wearing
Lyric Culture. High notes from the line include dresses and tees with famous
lyrics, including: “Material Girl,” “Walking on Sunshine” and “All You Need is
Love.” Affordably priced between $9.99 and $15.99, these rockin’ fashions will
be available in store and online now through April.

From dresses to tees, fashionable Lyric Culture apparel for dogs includes:

  *Maneater Dress: Inspired by the hit 80s single made famous by Hall &
    Oates, this pink ruffled dress with the lyrics “Watch Out Boy She’ll Chew
    You Up” is fit for a pop princess.
  *Yellow Submarine Tee: Complete with yellow lettering and cute fish, this
    pet shirt feels as fun as the classic song written by John Lennon and Paul
    McCartney.
  *Can’t Touch This Tee: With graffiti-style lettering and bright colors,
    this top hits the right beat, no hammer required.
  *Material Girl Dress: This pink and sparkle tulle combo will have pets
    ready to live in a material world.

“Our partnership with Lyric Culture is a perfect opportunity to bring a
growing, fashion-forward brand to PetSmart customers who want to share their
love of music with their pets,” said Laurie Taylor, PetSmart’s vice president
of dog and cat hardgoods. “We’re excited to introduce another exclusive line
of apparel, joining our Bret Michaels Pets Rock and Martha Stewart Pets
collections.”

About PetSmart

PetSmart, Inc. (NASDAQ: PETM) is the largest specialty pet retailer of
services and solutions for the lifetime needs of pets. The company employs
approximately 50,000 associates and operates more than 1,269 pet stores in the
United States, Canada and Puerto Rico, over 195 in-store PetSmart® PetsHotel®
dog and cat boarding facilities and is a leading online provider of pet
supplies and pet care information (http://www.petsmart.com). PetSmart provides
a broad range of competitively priced pet food and pet products; and offers
dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp^SM day care
services and pet adoption services. Since 1994, PetSmart Charities, Inc., an
independent 501(c)(3) non-profit animal welfare organization and the largest
funder of animal welfare efforts in North America, has provided more than $165
million in grants and programs benefiting animal welfare organizations.
Through its in-store pet adoption partnership with PetSmart Charities®,
PetSmart has helped save the lives of more than 5 million pets.

Follow PetSmart on Twitter: @PetSmart
Find PetSmart on Facebook: www.facebook.com/PetSmart
See PetSmart on YouTube: www.YouTube.com/PetSmart

About Lyric Culture

Lyric Culture is a music inspired lifestyle brand driven by song lyrics made
famous by legendary artists including Bob Dylan, The Rolling Stones, The
Beatles, Joan Jett, David Bowie, Bob Marley, Pink Floyd and many others. By
securing licensing rights from virtually all the major music publishing
companies, this fashion brand creates new revenue streams for songwriters who
penned the lyrics, primarily through a range of apparel and lifestyle
products. Follow Lyric Culture atwww.facebook.com/lyriccultureand
www.twitter.com/lyriccultureandwww.lyricculture.com.

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Contact:

GolinHarris for PetSmart
Danielle Bickelmann, 972-341-2503
dbickelmann@GolinHarris.com
or
PetSmart Media Line
623-587-2177
pr@ssg.petsmart.com
or
Much and House Public Relations for Lyric Culture
Elizabeth Much, 323-965-0852
emuch@muchandhousepr.com