Automakers steer back towards gas-powered vehicles, finds KPMG Survey

Automakers steer back towards gas-powered vehicles, finds KPMG Survey 
Fuel efficiency trumps the need to be green for cost-conscious driving public 
TORONTO, Feb. 11, 2013 /CNW/ - As the love affair with the electric car 
continues to wane, automakers will focus on improving the efficiency of the 
traditional internal combustion engine (ICE), while also putting a greater 
investment in hybrid plug-ins, according to KPMG's 14th annual Global 
Automotive Executive Survey. 
"Costly batteries, comparatively low driving distances and availability of 
recharging stations have slowed the charge towards electro-mobility," said 
Peter Hatges, Partner, KPMG and Canadian Automotive Head, KPMG Corporate 
Finance. "This continued uncertainty over e-mobility technologies, along with 
rapid urbanization and evolving consumer behaviour are driving forces behind 
the expected shift in the automotive landscape over the next five years." 
KPMG's Global Automotive report, Managing a Multidimensional Business Model, 

    --  Over half of respondents say ICE optimization will offer the
        greatest potential for clean, efficient engines for the next 6
        to 10 years
    --  Investment in plug-in technology is an area of interest for 24
        percent of Original Equipment Manufacturers (OEM) and supplier
        respondents; only eight percent will invest in pure battery
    --  Ninety-two percent of survey respondents consider fuel
        efficiency the primary vehicle purchasing factor, while
        environmental concerns fell from second to fourth place from
    --  Over two-thirds of respondents envision new alternative
        solutions to single vehicle ownership

"Increased daily congestion and skyrocketing parking costs in Canada's urban 
hubs are giving rise to alternative mobility solutions such as vehicle-sharing 
or pay-per-use," said Hatges. "Where automakers could formerly concentrate 
exclusively on producing ICE cars, they must now address consumer trends such 
as this shift towards mobility-as-a-service, while considering a range of new 
propulsion technologies."

Automakers and suppliers alike must continue to consider a host of factors as 
they look to make the right investment decisions to fund a profitable future. 
As the industry adjusts to the changing landscape, some automakers are 
expected to fare better than others. Respondents anticipate Volkswagen will 
see the greatest increase in global market share, followed by BMW and Chinese 
manufacturer BAIC, with Toyota close behind. Ford finds itself just above 
General Motors, slipping from 8(th) to 14(th) in this ranking from the KPMG 
2012 Global Automotive Survey.

The annual Global Automotive Executive Survey interviewed 200 auto executives 
including automakers, suppliers, dealers, financial service providers, rental 
companies and mobility service providers from 31 countries. Twenty-four 
percent of respondents are from the Americas. KPMG has released an annual 
survey of automotive executives expressing their views on the state of the 
industry since 1999.

About KPMG

KPMG LLP, an Audit, Tax and Advisory firm ( and a Canadian limited 
liability partnership established under the laws of Ontario, is the Canadian 
member firm of KPMG International Cooperative ("KPMG International"). KPMG 
member firms around the world have 152,000 professionals, in 156 countries.

The independent member firms of the KPMG network are affiliated with KPMG 
International, a Swiss entity. Each KPMG firm is a legally distinct and 
separate entity, and describes itself as such.

Follow @KPMG_Canada on Twitter and on 
LinkedIn for more facts from the Global Automotive Executive Survey.

Kira Froese National Coordinator, Media Relations KPMG in Canada (416) 


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ST: Ontario

-0- Feb/11/2013 12:30 GMT

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