BAWLS Guarana Partners with Rexam for New 16oz. Can

             BAWLS Guarana Partners with Rexam for New 16oz. Can

PR Newswire

CHICAGO, Feb. 11, 2013

CHICAGO, Feb. 11, 2013 /PRNewswire/ --BAWLS Guarana, manufacturer of the line
of premium super caffeinated sodas, has revamped its 16oz. aluminum can. The
BAWLS parent company elected to partner with Rexam due in part to its
reputation for quality in the beverage industry as well as the recyclability
of their products.


Over the last two and one half years, BAWLS has maintained a positive growth
trajectory and has continued to expand its presence in the marketplace, most
recently adding 13 new distribution partners to their network. The decision to
change the can will enable BAWLS to increase 16oz. can sales nationwide.

"We are very pleased to work with Rexam and reintroduce our two best selling
flavors to market in their cans," said Mike Considine, vice president of
Operations and Finance, BAWLS Guarana.

"We are happy that BAWLS has chosen to partner with Rexam for their growing
line of beverages," said Rich Grimley, president and CEO, Rexam Beverage Can
North America. "Through this partnership, we are providing them with the ideal
package that stands out on retail shelves while delivering superior recycling
benefits, as well as distribution and retail display economics."

BAWLS Guarana in the Original Guarana and Cherry varieties will be available
to distribution partners for placement in retail locations nationwide by the
end of February. 


Since the Brand's rebirth on March 25, 2010, the Guarana goodness of BAWLS'
smooth taste, eye-catching packaging and naturally-caffeinated kick has
fuelled the days and nights of millions of heavy-eyed students, techies,
professionals and athletes everywhere. Headquartered in Twinsburg, OH, BAWLS
Guarana beverages are available at supermarkets, convenience stores and
electronics retailers across the US. BAWLS Guarana is a refreshing, super
caffeinated line of sodas infused with Guarana – a naturally-caffeinated berry
harvested in the Amazonian rainforest. For more information, visit

About Rexam

Rexam is a global consumer packaging company. We are one of the leading global
beverage can makers and a major global player in rigid plastic packaging for
healthcare applications. We are business partners to some of the world's most
famous and successful consumer brands. Our vision is to be the best global
consumer packaging company.

We have 69 plants in 24 countries and employ close to 12,000 people. Our
sales from ongoing operations in 2011 were in the region of £4.7 billion.
Rexam is a member of the FTSE 100 and its ordinary shares are listed with the
UK Listing Authority and trade on the London Stock Exchange under the symbol
REX. For further information, visit


Contact: Maria Montes, BAWLS, 1-888-731-9708,; or Greg
Brooke, Rexam, +1-773-399-3362
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