CRAiLAR Technologies Expands Investor Relations With MZ Group

        CRAiLAR Technologies Expands Investor Relations With MZ Group

PR Newswire

VICTORIA, BC and PORTLAND, OR, Feb. 11, 2013

VICTORIA,  BC  and  PORTLAND,  OR,  Feb.  11,  2013  /PRNewswire/  -   CRAiLAR 
Technologies Inc.  ("CRAiLAR"  or the  "Company")  (TSXV: CL)  (OTCBB:  CRLRF) 
announced today  that it  has  retained MZ  Group  as its  investor  relations 
advisor in Canada and the U.S.

MZ Group will assist CRAiLAR  with communicating its corporate, financial  and 
investor-related developments  to  shareholders  and  investors,  as  well  as 
expanding its shareholder base, particularly in the United States and Canada.

"We are excited about bringing on MZ Group's expertise in growing  shareholder 
awareness and investment for companies of  our size," said Ken Barker, CEO  of 
CRAiLAR. "With our manufacturing facility in operation and the resulting  move 
toward revenues, our intent to seek a listing on a more senior exchange in the
United States,  and  the  growing support  from  investment  banking  analysts 
through coverage, our  Company is  at a  critical stage  for articulating  the 
unique value proposition CRAiLAR Flax Fiber delivers to the marketplace."

The Company  has received  analyst coverage  from Beacon  Securities,  Cormark 
Securities and  most  recently, Euro  Pacific  Canada. It  also  announced  in 
January that  it has  partnered with  Difference Capital  out of  Toronto.  MZ 
Group's activities will work in concert with Difference Capital.

"We are  excited about  the  opportunity to  be CRAiLAR's  investor  relations 
partner," stated Ted Haberfield, President of MZ Group North America.  "Retail 
and institutional investors  we communicate  with frequently  are looking  for 
companies with disruptive technology  and products, a  clear path to  success, 
and a seasoned  management team  capable of  executing. CRAiLAR  meets all  of 
these criteria. We  understand how  to customize  and execute  a targeted  and 
effective IR program, and we look forward to working with CRAiLAR's  executive 
management team to position CRAiLAR for success in the public markets."

The Company's initial  one-year engagement  with the  MZ Group  calls for  the 
payment of $8,000 per month,  the granting of a  vesting stock option over  12 
months to acquire up  to an aggregate  of 50,000 common  shares of CRAiLAR  at 
current market price and for the reimbursement of pre-approved and  reasonable 
expenses associated with the services to be provided under such engagement.

Guidance Counsel, the  Company's Investor Relations  consultants since  August 
2010 will continue to play a strategic advisory role to the executive team  at 

About MZ Group
MZ Group,  subsidiary  of @titude  Global,  a multinational  company  and  the 
world's  largest  independent  global  investor  relations  consulting   firm, 
provides investor  relations, corporate  communications, market  intelligence, 
corporate governance and technology products and services. Founded in 1999, MZ
Group focuses  on  innovation  and personalized  services,  supported  by  its 
exclusive "one-stop-shop" business model. With offices in São Paulo, New York,
Chicago, San  Diego,  Vancouver,  Hong Kong,  Beijing,  Shanghai,  Taipei  and 
Mumbai, MZ has approximately 350 professionals  who serve over 580 clients  in 
12 countries. For more information, please visit

About CRAiLAR Technologies Inc.
CRAiLAR® Technologies Inc., previously  Naturally Advanced Technologies  Inc., 
offers cost-effective  and environmentally  sustainable natural  fiber in  the 
form of  flax, hemp  and other  bast fibers  for use  in textile,  industrial, 
energy, medical and composite material applications. Produced using a fraction
of water and chemical inputs compared with other natural fibers, CRAiLAR  Flax 
is the newest natural fiber introduction to the market in decades.The Company
supplies its CRAiLAR  Flax to HanesBrands,  Georgia-Pacific, Brilliant  Global 
Knitwear, Tuscarora Yarns, Target Corp.  and Kowa Company for commercial  use, 
and to Levi Strauss  & Co., Cintas, Carhartt,  Ashland, PVH Corp. and  Lenzing 
for evaluation and development.The Company was founded in 1998 as a  provider 
of  environmentally  friendly,   socially  responsible   clothing.  For   more 
information, visit

ADVISORY: This press  release contains  forward looking  statements which  may 
include statements concerning completion of any proposed acquisitions, capital
programs, debt, funds flow from operations, and the anticipated use of the net
proceeds of the Private Placement. Although CL believes that the  expectations 
reflected in these forward looking  statements are reasonable, undue  reliance 
should not be placed on them because  CL can give no assurance that they  will 
prove to be correct.  Since forward looking  statements address future  events 
and  conditions,  by  their  very  nature  they  involve  inherent  risks  and 
uncertainties. Any  proposed  acquisition may  not  be completed  if  required 
approvals or some other  condition to closing  is not satisfied.  Accordingly, 
there is  a  risk  that any  proposed  acquisition  or offering  will  not  be 
completed within the anticipated time or at  all. The intended use of the  net 
proceeds of the Private Placement by CL might change if the board of directors
of CL determines that it  would be in the best  interests of CL to deploy  the 
proceeds for some other purpose.

The forward looking statements contained in this press release are made as  of 
the date hereof and CL undertakes no obligations to update publicly or  revise 
any forward looking  statements or  information, whether  as a  result of  new 
information, future  events or  otherwise, unless  so required  by  applicable 
securities laws.

The TSX Venture Exchange has neither approved nor disapproved the contents  of 
this press release.

SOURCE Crailar Technologies Inc.


Media Contact:
Ryan Leverenz
Director, Corporate Communications
(415) 999-1418

Investor Contact:
Mark McPartland
MZ Group
(646) 593-7140

Corporate Officer:
Guy Prevost
(866) 436-7869
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