Avid Names Louis Hernandez Chief Executive Officer

  Avid Names Louis Hernandez Chief Executive Officer

Proven growth-oriented technology executive to lead company through next wave
                           of innovation and growth

Business Wire

BURLINGTON, Mass. -- February 11, 2013

Avid® (NASDAQ: AVID) today announced that its Board of Directors appointed
Louis Hernandez as president and chief executive officer, effective today. Mr.
Hernandez succeeds former president and chief executive officer Gary
Greenfield, who will remain on Avid’s Board of Directors. Mr. Hernandez has
been a member of the Avid Board since 2008. Most recently, he was also
Chairman of the Board and Chief Executive Officer of Open Solutions, Inc., a
technology provider to financial institutions worldwide, which was acquired in
January 2013 by Fiserv, Inc.

“Louis is a visionary, inspirational leader with a stellar track record of
driving the operations and growth of technology companies in a variety of
industries,” said George Billings, speaking on behalf of Avid’s Board. “As
lead director, he spent years developing a deep familiarity with Avid’s
customers, markets, and products that will allow him to quickly make a
positive impact as chief executive.”

“It is an exciting opportunity to lead Avid at this very important juncture in
the company’s history,” said Mr. Hernandez. “As the industry leader for more
than 25 years, Avid continues to set the standard for non-linear-editing,
media management, and collaboration in the audio, video, and broadcast
markets. The company is well positioned for growth and global expansion in
this fast-moving marketplace. It is exciting to be working with the Avid team,
as we drive results and value for our customers, employees, and shareholders.”

Mr. Hernandez added, “On behalf of the Avid community, I want to thank Gary
Greenfield for his outstanding leadership and lasting contributions to Avid
and our industry.”

Forward Looking Statements

Statements in this press release that relate to future results or events are
forward-looking statements and are based on Avid's current estimates and
assumptions.Forward-looking statements may be identified by the use of
forward-looking words, such as “anticipate,” “believe,” “should,” “estimate,”
“expect,” “intend,” “confidence,” “may,” “plan,” “feel,” “could,” “will,” and
“would,” or similar expressions. Actual results and events in future periods
may differ materially from those expressed or implied by these forward-looking
statements because of a number of risks, uncertainties and other factors,
including: Avid's ability to execute its strategic plan and meet customer
needs; Avid's ability to realize operational and financial benefits from the
sale of its consumer audio and video product lines and the reduction in
workforce announced last quarter; Avid's ability to sell its professional
products through retail sales channels following the divestiture of consumer
products sold through those sales channels; its ability to produce innovative
products in response to changing market demand, particularly in the media
industry; competitive factors; fluctuations in its revenue, based on, among
other things, Avid's performance in particular geographies or markets,
fluctuations in foreign currency exchange rates, and seasonal factors; adverse
changes in economic conditions; Avid's liquidity; and other risk factors and
uncertainties disclosed previously and from time to time in Avid's filings
with the U.S. Securities and Exchange Commission. In addition, the
forward-looking statements contained herein represent Avid's estimates only as
of today and should not be relied upon as representing the company's estimates
as of any subsequent date. While Avid may elect to update these
forward-looking statements at some point in the future, Avid specifically
disclaims any obligation to do so, even if the estimates change.

About Avid

Avid creates the digital audio and video technology used to make the most
listened to, most watched and most loved media in the world – from the most
prestigious and award-winning feature films, music recordings, and television
shows, to live concert tours and news broadcasts. Some of Avid’s most
influential and pioneering solutions include Media Composer®, Pro Tools®,
Interplay®, ISIS®, VENUE, Sibelius® and System 5. For more information about
Avid solutions and services, visit www.avid.com, connect with Avid on
Facebook, Twitter, YouTube, LinkedIn, SoundCloud; or subscribe to Avid Buzz.

© 2013 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Media
Composer, Pro Tools, Interplay, ISIS, and Sibelius are trademarks or
registered trademarks of Avid Technology, Inc. or its subsidiaries in the
United States and/or other countries. The Interplay name is used with the
permission of the Interplay Entertainment Corp. which bears no responsibility
for Avid products. All other trademarks are the property of their respective
owners.

Contact:

Avid
Media Contact
Lisa Kilborn, 978-640-3230
lisa.kilborn@avid.com
or
Investor Contact
Tom Fitzsimmons, 978-640-3346
tom.fitzimmons@avid.com