J. C. Penney Company, Inc. : J. C. PENNEY COMPANY, INC. TO REPORT FOURTH QUARTER 2012 FINANCIAL RESULTS ON FEBRUARY 27, 2013 at

   J. C. Penney Company, Inc. : J. C. PENNEY COMPANY, INC. TO REPORT FOURTH
     QUARTER 2012 FINANCIAL RESULTS ON FEBRUARY 27, 2013 at 4:30 p.m. ET

         Conference Call and Streaming Video Webcast at 5:00 p.m. ET

PLANO, Texas,  Feb.  11,  2013 --  J.  C.  Penney Company,  Inc.  (NYSE:  JCP) 
announced today that it will release its fourth quarter 2012 financial results
on Wednesday, February 27 at 4:30 p.m. ET, followed by a live conference  call 
and streaming video webcast that will begin at 5:00 p.m. ET.

The conference call  and streaming video  webcast will be  conducted by  Chief 
Executive Officer  Ron Johnson  and  Chief Financial  Officer Ken  Hannah  and 
include a formal  slide presentation  followed by  a live  question-and-answer 
session.

The webcast will be available live on the Company's investor relations website
at http://ir.jcpenney.com. Replays of the webcast will be available for up  to 
90 days after  the event.  To  access the conference  call, please dial  (866) 
202-4683, or (617) 213-8846 for international callers, and reference  59362622 
participant code.  

Telephone playback will  be available for  seven days beginning  approximately 
two hours after the  conclusion of the meeting  by dialing (888) 286-8010,  or 
(617) 801-6888 for international callers, and referencing 81990309 participant
code.

For further information, contact:

Investor Relations; (972) 431.5500
jcpinvestorrelations@jcpenney.com

Media Relations; (972) 431.3400
jcpcorpcomm@jcpenney.com  

Corporate Website
ir.jcpenney.com

About jcpenney:
More than  a  century  ago, James  Cash  Penney  founded his  company  on  the 
principle of the Golden Rule: treat others the way you'd like to be treated  - 
Fair and Square. His legacy  continues to this day,  as J. C. Penney  Company, 
Inc. (NYSE: JCP) boldly transforms  the retail experience across 1,100  stores 
and jcp.com to become America's favorite store. Focused on making the customer
experience better  every  day,  jcpenney  is dreaming  up  new  ways  to  make 
customers love shopping again. On  every visit, customers will discover  great 
prices every day  in a  unique Shops environment  that features  exceptionally 
curated merchandise, a  dynamic presentation and  unmatched customer  service. 
For more information, visit us at jcp.com..

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Source: J. C. Penney Company, Inc. via Thomson Reuters ONE
HUG#1676902