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Creative Labels Purchases Epson SurePress for High Quality Digital Label Printing Across Wide Array of Applications

   Creative Labels Purchases Epson SurePress for High Quality Digital Label
                  Printing Across Wide Array of Applications

PR Newswire

LONG BEACH, Calif., Feb. 11, 2013

LONG BEACH, Calif., Feb. 11, 2013 /PRNewswire/ --Epson America, Inc. today
announced that leading converter, Creative Labels Inc., has purchased and
installed the Epson^® SurePress^® L-4033A. Creative Labels will be using the
inkjet digital label press to produce vibrant, high-quality labels for
numerous applications, including food and beverage, health and beauty, and
technical goods.



"The current prime label market is very competitive and the Epson SurePress
allows us to respond to small run jobs that demand high quality," said Sandy
Franzen, President and co-owner, Creative Labels. "We spent over a year
testing label systems that lacked the commercial quality we were looking for.
With the Epson SurePress, we are able to concentrate on sales, as we know we
are producing labels that are both first class in quality and cost effective."

Designed for prime label converters and commercial printers, the Epson
SurePress L-4033A, as well as the recently introduced Epson SurePress L-4033AW
with White ink, delivers innovative printing features that expand printing
capabilities, making it a cost-effective and reliable solution. The Epson
SurePress also offers short-runs for easier and more efficient label printing,
as well as Variable Data Printing for maximum label customization.

"After looking at all the options in the market, the Epson SurePress provides
us with better print quality than anyone else," said Chris Martin, vice
president and co-owner, Creative Labels. "We were especially impressed with
the quality looking as if it could have been printed on a flexo press, but in
perfect register, with no quality problems generally associated with flexo.In
addition, the price point is something we can actually see a return on
investment from in the short run label market."

Franzen added, "We just acquired a new customer that had such complex graphic
files for three labels that we would have had to not accept the job if it had
not been for our SurePress. These labels had reversed out four point type in
what was supplied as a four color process graphic file with the label
backgrounds done in various screens and shades of either orange, green or
brown. Printing in Hexachrome made these colors really pop, and when compared
to a four color process print from our press proofer, we were blown away not
only by the oranges and greens, but the depth and warmth of the browns as

Additional Epson SurePress features include:

  oHigh-Quality Labels: Epson's acclaimed MicroPiezo^® inkjet technology with
    variable-size droplets as small as three picoliters provides ultra-precise
    drop formation and placement to deliver smooth gradations, remarkable
    color quality, and sharp detail for easy bar code readability, plus crisp
    small type and line work
  oIndustrial Quality Inks: Six-color (Cyan, Magenta, Yellow, Black, Orange,
    and Green), durable, water-based, resin-coated pigment inks provide
    superior adhesion and reproduce a wide range of colors; SurePress L-4033AW
    adds White ink
  oVersatile Substrate Support: Prints on a range of standard, off-the-shelf
    materials including gloss, semi-gloss, matte, film, and clear, and
    metallic substrates
  oVariable Web Width: Supports rolls from 3.15 to 13-inches wide up to
    0.013-inches (0.32 mm) thick
  oEnhanced Productivity: Time-consuming, short-run jobs can be transferred
    to SurePress for more flexibility and timely results at speeds up to 16
    feet per minute
  oLess Waste: No chemicals or plates are required in the pre-press process
    and less substrate and ink is used in make-ready for short-run jobs

"Unlike entry-level label systems, the Epson SurePress delivers precise color
matching and accurate reproduction of spot and specialty colors to create high
quality labels with commercial results," said Mark Elsbernd, North America
region sales manager, Epson America. "SurePress fits right into the demanding
work environment of Creative Labels to boost profits and label quality."

The Epson SurePress L-4033A and L-4033AW are currently available. For
additional information, visit or contact Mark
Elsbernd, North America region sales manager, Epson America, at 562-290-5244.

About Epson

Epson is a global imaging and innovation leader whose product lineup ranges
from inkjet printers and 3LCD projectors to sensors and other microdevices.
Dedicated to exceeding the vision of its customers worldwide, Epson delivers
customer value based on compact, energy-saving, and high-precision
technologies in markets spanning enterprise and the home to commerce and
industry. Led by the Japan-based Seiko Epson Corporation, the Epson Group
comprises more than 75,000 employees in 97 companies around the world, and is
proud of its ongoing contributions to the global environment and the
communities in which it operates. To learn more about Epson, please visit

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Note: EPSON, SurePress and MicroPiezo are registered trademarks and EPSON
Exceed Your Vision is a registered logomark of Seiko Epson Corporation. All
other product brand names are trademarks and/or registered trademarks of their
respective companies. Epson disclaims any and all rights in these marks.

SOURCE Epson America, Inc.

Contact: Caroline Zubieta, Epson America, Inc., +1-566-290-4026,, or Mei Antonio, Walt & Company,
+1-408-369-7200, ext. 1063,
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