The Procter & Gamble Company and Verix Business Intelligence Announce
Initiation of a Strategic Partnership
Innovative partnership has been created to further-strengthen and build P&G’s
capabilities in Business Intelligence (BI)
CINCINNATI -- February 11, 2013
The Procter & Gamble Company (NYSE: PG) has formally-initiated a strategic
partnership with Verix Business Intelligence, a start-up technology company
that specializes in intelligent business alerts and pre-packaged analytical
applications. The terms and conditions of this partnership are not being
This innovative technology partnership is being pursued to further-strengthen
and build P&G’s capabilities and industry leadership in Business Intelligence
(BI). This collaboration has been supported by P&G’s IT Innovation Hub, the
Israel House of Innovation (IHI), which was established five years ago to help
enable partnerships between P&G and Israeli innovators.
“We are excited to initiate a partnership and collaboration with Verix,”
shared Andy Walter, P&G’s Vice-President of Global Business Services. “We
expect that the innovative Verix technology and capabilities will help to
further-strengthen our business intelligence capabilities."
With the advent of ever-increasing amounts of business data, Verix enables the
analysis of huge data sets and identifies trend changes that lead to
significant business insights. Driven by an analytical pattern-recognition
engine that scans all relevant intersections of diverse data sources in search
for exceptions, Verix generates Intelligent Business Alerts that enable
decision makers to focus on what matters.
“P&G is an ideal partner for Verix, due to their deep data analytics
experience and relentless focus on providing their business community users
with the most actionable and relevant insights,” states Doron Aspitz, Verix
CEO. “It is impressive how quickly P&G has been able to leverage the Verix
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®,Gain®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The
P&G community includes operations in approximately 75 countries worldwide.
Please visit http://www.pg.com for the latest news and in-depth information
about P&G and its brands.
Verix, headquartered in Los Altos, California, offers innovative SaaS Business
Analytics solutions to streamline commercial operations. Verix’s pre-packaged
applications combine external and internal data sources and utilizing the
patented HotSpots™ technology, Verix provides a holistic image of the market
and the business, and detects threats and opportunities before they become a
costly problem. Verix goes beyond traditional Business Intelligence,
leveraging data to answer business questions. For more information, please
The Procter & Gamble Company
Ross H. Holthouse, 513-983-9377
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