Sailthru’s Smart Data™ Technology Attracts $19 Million in Series B Financing

  Sailthru’s Smart Data™ Technology Attracts $19 Million in Series B Financing

  Benchmark investment to accelerate Sailthru’s international expansion and
                         product development in 2013

Business Wire

NEW YORK -- February 11, 2013

Sailthru, a technology company specializing in digital brand experiences and
communications, has announced a $19 million Series B investment led by
Benchmark. Sailthru will use the investment to accelerate the growth of the
company by increasing both staff and infrastructure and expanding the use of
Smart Data™ by Fortune 500 companies. Sailthru joins Benchmark's portfolio
that currently includes other industry-leading companies such asDropbox,
Twitter, Instagram, Uber, Quora, Yelp and Zillow.

Sailthru’s Smart Data is leading a major shift in how companies engage with
their customers through the automatic analysis of big data sets to generate
informed, personalized communications acrossalldigital channels. Unlike Big
Data, which merely exists in a passive state and can often be overwhelming,
Smart Data powers decisions. Sailthru’s Smart Data allows businesses to
understand, predict, and engage each consumer on an individual level in real
time.Sailthru’s clients are improving their ROI, customer time on-site
andareseeing strong increases to customer lifetime value from their adoption
of Smart Data.

Benchmark's investment allows Sailthru to meet the expanding demand for its
products and services by continuing to staff up and maintain the momentum of
product development.In the last year, Sailthru increased revenue by 270% with
an average monthly growth rate of over 9%. Sailthru now supports clients in
five continents, recently opened a West Coast office in San Francisco and is
expanding into Europe in Q2 of this year.

“This investment from Benchmark allows us to make a huge strategic play by
focusing the core of our business model on Smart Data. We are using this
investment to strengthen our world-class teams across the board, from product
development to account management and marketing, allowing our team to devote
the proper resources to scale our business and create stronger partnerships
with our existing clients,” said Neil Capel, CEO & Founder of Sailthru. “It’s
a very exciting time for us at Sailthru as our company continues to succeed by
helping our clients grow their businesses by creating more meaningful,
relevant experiences for individual consumers through Smart Data.”

Bill Gurley, General Partner at Benchmark said, “As all digital businesses
evolve to the next level, the best companies are focused on how they can
deliver an individualized experience for each and every customer. Sailthru is
a company that exemplifies this by placing the individual at its core to
enable companies to adopt a personalized approach to serve their customers.
Companies that embrace this approach see much higher conversion rates, and as
a result higher revenues and more satisfied customers. It's a powerful

This financing round was led by Benchmark and supported by other leading
investors and venture capital firms including RRE, DFJ Gotham, and AOL
Ventures. As a result, Benchmark’s Bill Gurley has joined Sailthru’s board of
directors. Sailthru has raised $9 million in previous rounds of funding
including $1 million seed funding in 2010 and $8 million Series A funding in

In an effort to share knowledge and bring like-minded tech innovators
together, Sailthru will be kicking off a Smart Data thought leadership series
at the end of February and hosting a Smart Data conference in early June, both
events to be held in New York. If you are interested in attending please email for more information.

About Sailthru

Sailthru is a technology company that specializes in digital brand experiences
and communications. Its Smart Data™ is leading a major shift in how companies
engage with their customers through the automatic analysis of big data sets to
generate informed, personalized communications across all digital channels.
Smart Data delivers higher conversion rates and revenues for clients that
include AOL/Huffington Post, The Newsweek/Daily Beast Company, Business
Insider, The New York Post, Thrillist,, Totsy and OpenSky.

Founded in 2008 by Neil Capel and Ian White and headquartered in New York,
Sailthru has been recognized for its industry-leading practices promoting
consumer privacy & security by the Online Trade Association (OTA) and is on
their 2012 Honor Roll. For more information, please visit

About Benchmark

Benchmarkbelieves that great entrepreneurs change the world for the better.
The venture capital firm focuses on early-stage companies in the areas of
mobile, social and cloud computing. Benchmarkis comprised of six equal
general partners who take a hands-on approach to every business
decision.Benchmark’s portfolio includes companies like Twitter, Dropbox,
Asana, and Uber; recent exits such as Bytemobile, Gaikai, Demandforce,
Instagram, OpenTable, Yelp, and Zillow; and market leaders like eBay, Juniper
Networks, MySQL, and Red Hat. Benchmarkhas offices in Menlo Park and San
Francisco, CA. For more information, please

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