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IHOP Introduces New “Griddle Melts,” Three Custom Made Delicious Breakfast Sandwiches to Savor Any Time of Day

  IHOP Introduces New “Griddle Melts,” Three Custom Made Delicious Breakfast
  Sandwiches to Savor Any Time of Day

Large, Hearty and Hand-Crafted Griddle Melts Strengthen IHOP’s Presence in the
                     Lucrative Breakfast Sandwich Market

Business Wire

GLENDALE, Calif. -- February 11, 2013

IHOP®, known for providing guests with everything they love about breakfast,
has just introduced new menu items guests are sure to love: Griddle Melts.

IHOP's new Griddle Melts (Photo: Business Wire)

IHOP's new Griddle Melts (Photo: Business Wire)

IHOP’s menu now includes three varieties of Griddle Melt sandwiches, each
hand-crafted and made-to-order for each guest, served on artisan sourdough
bread with a choice of three fluffy omelets in a large breakfast sandwich,
making each sandwich an excellent value for consumers. Half sandwich servings
are also being featured on the menu.

“Breakfast sandwiches are the largest selling breakfast items out of the home,
with more than 55 billion servings consumed each year. Our new Griddle Melts
bring our guests a breakfast sandwich that lives up to our high standards of
excellence and value and they can only be found at IHOP,” said Natalia Franco,
Senior Vice President, Marketing, International House of Pancakes, LLC. “Our
culinary team has created three delicious varieties of Griddle Melts, each
using the finest ingredients, and in a hearty size that requires both
hands—even for the half sandwich.

“While others may offer guests breakfast sandwiches that are pre-made in
advance, every single Griddle Melt sandwich is custom made for each guest,”
Franco continued. “Bursting with flavor, Griddle Melts are a meal in
themselves, a hearty breakfast sandwich that our guests will want to sit down
and savor. And at $4.99 for a half sandwich it’s a great value and I encourage
guests to try all three before choosing their favorite!”

Griddle Melt varieties include:

  *Spinach, Roasted Pepper & Cheese
    Sautéed fresh spinach in a fluffy egg omelet topped with roasted red
    peppers and onions, melted Provolone, Parmesan and Pepper Jack cheeses on
    grilled artisan sourdough bread. Served with your choice of hash browns,
    French fries or seasonal fruit.
  *Western
    Smoked ham and sautéed peppers and onions in a classic omelet, topped with
    sliced ham, melted American cheese and served on grilled artisan sourdough
    bread. Served with your choice of hash browns, French fries or seasonal
    fruit.
  *Ham & Egg Melt
    Sliced ham and melted Swiss and American cheeses over a fluffy egg omelet
    served on grilled artisan sourdough bread. Served with your choice of hash
    browns, French fries or seasonal fruit.

For more information or to find an IHOP restaurant near you, please visit
www.ihop.com. Follow IHOP on Facebook at www.facebook.com/ihop.

ABOUT IHOP

For 54 years, IHOP has been a leader and expert in all things breakfast and a
leader in family dining. The chain is highly competitive in its menu offering,
serving 65 different signature, made-from-scratch breakfast options as well as
a range of meals under 600 calories. Beyond offering “everything you love
about breakfast,” IHOP has a wide selection of popular lunch and dinner items,
as well. IHOP offers its guests an affordable, everyday dining experience with
warm and friendly service. As of September 30, 2012, there were 1,565 IHOPs in
50 states and the District of Columbia, as well as in Canada, Guatemala,
Mexico, Puerto Rico, the United Arab Emirates, and the U.S. Virgin Islands.
Under the licensed name IHOP at HOME® consumers can also enjoy a line of
premium breakfast products available at leading retailers. IHOP restaurants
are franchised and operated by Glendale, Calif.-based International House of
Pancakes, LLC and its affiliates. International House of Pancakes, LLC is a
wholly-owned subsidiary of DineEquity, Inc. (NYSE: DIN)

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130211005283/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50559474&lang=en

Contact:

IHOP
Craig Hoffman
(818) 637-3603
or
Wills Communications, Inc.
Terry Wills
(310) 546-1212
 
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