Sweet And Easy Ways To Celebrate Valentine's Day At Dunkin' Donuts
Dunkin' Donuts introduces Valentine's Day mobile cards as perfect last-minute
Share a sweet heart with your sweetheart with Dunkin' Donuts' heart-shaped
donuts along with Dark Chocolate Mocha beverages
CANTON, Mass., Feb. 11, 2013
CANTON, Mass., Feb. 11, 2013 /PRNewswire/ --For a perfect last-minute
Valentine's Day gift that doesn't need to be wrapped or immediately placed in
water, Dunkin' Donuts, America's all-day, everyday stop for coffee and baked
goods, has a sweet and easy way to keep your sweetheart, friends, family and
colleagues running on Dunkin'. Dunkin' Donuts' guests can now express their
love this season by purchasing new Valentine's Day virtual Dunkin' Donuts
Cards, available in several fun designs featuring the brand's famous
heart-shaped donuts or sayings like "You are the Turbo Shot to My Heart."
Dunkin' Donuts Mobile Cards can be sent via email, text or Facebook through
the mGift feature on the Dunkin' Donuts mobile app, available for both iPhone
and Android smartphones. With the mGift feature, users can send a variety of
virtual Dunkin' Donuts cards, which can be redeemed directly from a mobile
phone at more than 6,000 participating U.S. Dunkin' Donuts locations. All
Dunkin' Donuts mGifts can also be added directly to the Dunkin' App, reloaded
right from the phone, and used as a fast, convenient way to pay.
Throughout the week, Dunkin' Donuts will also be sharing the love with fans
across Facebook, Twitter, Instagram and Pinterest with a series of fun and
colorful content inspired by Valentine's Day. Dunkin' Donuts has created a
special "DD Love" Pinterest board, offering fans inspiration on the small ways
they can surprise and delight the special people in their lives leading up to
Valentine's Day. Fans of Dunkin' Donuts on Instagram and Pinterest are also
encouraged to share photos of how they're spreading the love, using the
hashtag #DDLove. Dunkin' Donuts' Twitter followers are also in for a "sweet
heart" of a sweepstakes starting on Wednesday, February 13, which will be
announced by @DunkinDonuts.
In addition to making a great gift, coffee may actually play a part in helping
to brew romance. According to an independent survey of more than 1,000
Americans, commissioned by Dunkin' Donuts and conducted by GfK, the majority
of people (52%) said they think that going out for coffee with their
sweetheart can be just as romantic as going out for dinner. The survey also
shows that the choice for the most romantic flavor of coffee is French
Vanilla, followed by Hazelnut.
This Valentine's Day season, heart-shaped donuts have also returned to Dunkin'
Donuts. The Brownie Batter Donut, a heart-shaped donut filled with chocolaty
brownie batter filling, topped with chocolate icing and white sprinkles, and
theCupid's Choice Donut, a heart-shaped donut filled with Bavarian Kreme,
topped with strawberry flavored icing and a festive mix of pink, white and red
heart-shaped sprinkles, are available at participating Dunkin' Donuts
restaurants nationwide through the end of February.
Finally, Dunkin' Donuts has a new lineup of Dark Chocolate Mocha beverages to
keep chocolate lovers running on-the-go, any time of day, including Dark
Chocolate Mocha Coffee, Dark Chocolate Mocha Latte, Dark Chocolate Mocha
Frozen Coffee Coolatta® and Dark Hot Chocolate, available for a limited time
at participating Dunkin' Donuts restaurants.
For more information about Dunkin' Donuts, please visit www.DunkinDonuts.com
or follow us on Facebook (www.facebook.com/DunkinDonuts) and Twitter
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop
for coffee and baked goods. Dunkin' Donuts is a market leader in the hot
regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin
categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty
in the coffee category by Brand Keys for six years running. The company has
more than 10,000 restaurants in 32 countries worldwide. For the full-year
2012, Dunkin' Donuts' restaurants had global franchisee-reported sales of
approximately $6.9 billion. Based in Canton, Mass., Dunkin' Donuts is part of
the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more
The survey results contained in this report are from GfK Roper's weekly
telephone omnibus service, OmniTel. This survey was included in an enhanced
Super Omnitel wave, which employs a dual frame sampling approach of 753
landline telephone and 253 cell phone interviews, thus ensuring a more
representative sample of the population, Interviewing was conducted from
February 1 – February 4, 2013. A total of 1006 interviews with adults aged 18+
were completed. The margin of error for this study is +/- 3 percentage points.
SOURCE Dunkin' Donuts
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