HP Unveils World's Fastest Desktop Color Printer, Celebrates 25th Anniversary of HP Deskjet Printers

HP Unveils World's Fastest Desktop Color Printer, Celebrates 25th Anniversary 
of HP Deskjet Printers 
HP Officejet Pro X Series Earns Guinness World Records Title for
Unsurpassed Speed 
PALO ALTO, CA -- (Marketwire) -- 02/11/13 --  HP (NYSE: HPQ) today
announced the worldwide release of the new HP Officejet Pro X, the
world's fastest desktop printer as recognized by Guinness World
Designed to meet the demanding and unique needs of small and
medium-sized businesses (SMBs), the HP Officejet Pro X is
revolutionizing business printing by increasing productivity,
reducing costs and promoting the value of inkjet technology in the
Since the first HP Deskjet printer was introduced in 1988, HP has
continued to innovate in the inkjet market with the HP Photosmart and
HP Officejet brands, and has shipped nearly 600 million inkjet
HP also announced two new HP Officejet Pro printers, available this
spring. The HP Officejet Pro 251dw Printer and HP Officejet Pro 276dw
Multifunction Printer (MFP) provide professional, reliable printing
for up to 50 percent lower cost per page than laser printers.(3) They
also offer the ability to be easily integrated into existing IT
infrastructures through enhanced manageability and workflow
"SMB customers constantly look for ways to save money and do more
with less," said Stephen Nigro, senior vice president, Inkjet and
Printing Solutions and Graphics Solutions Business, Printing and
Personal Systems Group, HP. "The new HP Officejet Pro X Series is an
ideal solution that delivers professional printing at a faster
rate(3) and cheaper cost (4) than laser printers, while generating
significantly less waste." 
"As organizations continue to identify ways to increase productivity
and reduce operating costs, the use of inkjets in the office will
continue to grow," said Zac Butcher, director, Digital Peripherals
Solutions Consulting Service - Europe, InfoTrends. "We expect
business inkjet devices to take a greater share of the office
printing market, and anticipate that worldwide placements of business
inkjet devices will grow from 14.7 million in 2011 to 18.9 million in
2016 at a compound annual growth rate (CAGR) of 5.2 percent." 
HP Officejet Pro X: Exceptional speed, quality, reliability, cost
efficiency for SMBs
 HP Officejet Pro X Series color printers and
MFPs deliver up to twice the speed and half the printing cost
compared with laser printers.(3)  
Powered by HP PageWide Technology -- the company's next-generation
inkjet platform -- the HP Officejet Pro X Series can deliver
high-quality professional documents at up to 70 pages per minute
(ppm), making it the fastest desktop printer according to Guinness
World Records.(1)  
HP PageWide Technology delivers four colors of Original HP pigment
ink at one time onto a moving sheet of paper. As the paper moves, the
printhead remains stationary, allowing the HP Officejet Pro X Series
to print quickly and quietly. The standard 500-sheet main paper tray
lets SMBs save even more time with fewer printing interruptions. 
The ENERGY STAR(R) qualified HP Officejet Pro X features energy- and
waste-saving features and best-in-class supplies that continue HP's
commitment to improve the sustainability of office printing. HP 970
and 971 ink cartridges feature quick-drying, long-lasting pigment
inks that offer highly durable, professional print quality, and
feature optimized color mixing and paper interaction for high-speed
The HP Officejet Pro X uses up to 50 percent less energy and HP 970
and 971ink cartridges create up to 50 percent less supplies waste
than laser, while offering comparable quality.(5,6) Automatic
two-sided printing on every model creates additional opportunities to
save paper.  
Celebrating 25 years of the HP Inkjet Printer
 HP launched the HP
Deskjet, the world's first single-sheet inkjet printer in February
1988. Originally priced at $995, the first HP Deskjet featured an
average speed of 2 ppm.(7) Today, HP's inkjet portfolio has
transformed into high-speed, lightweight printers with a multitude of
features, including wireless web connectivity, cloud services and
enterprise management solutions.  
HP Officejet Pro 251dw Printer and HP Officejet Pro 276dw MFP
 The HP
Officejet Pro 251dw Printer and the HP Officejet Pro 276dw MFP,
available later this spring, provide services unique to the
medium-sized business with a smaller footprint. The new printers
allow employees to replicate a headquarters experience in a remote,
telecommuter or branch office.  
Offering the same high-quality, professional documents for up to 50
percent lower cost per page than color laser,(4) the HP Officejet Pro
series is outfitted with enterprise-ready manageability solutions,
including HP Universal Print Drivers, HP Web Jetadmin software, HP
Managed Print Services (MPS) and enterprise-ready solution
Pricing and availability
 The HP Officejet Pro X Series is now
shipping worldwide. Single-function models start at $449, and MFPs
start at $649.(8) 
The HP Officejet Pro 251dw Printer and the HP Officejet Pro 276dw MFP
will be available worldwide later this spring. 
About HP
 HP creates new possibilities for technology to have a
meaningful impact on people, businesses, governments and society. The
world's largest technology company, HP brings together a portfolio
that spans printing, personal computing, software, services and IT
infrastructure to solve customer problems. More information about HP
is available at http://www.hp.com. 
(1) Guinness World Records title certified for fastest time to print
500 sheets by an office color desktop printer, April 2012. Record set
on HP X551dw and X576dw models. Details at guinnessworldrecords.com.
Record attempt supervised and verified by wirthconsulting.org. Test
documents ISO 24734 from sample four-page category test file printed
in fastest available color mode for all products. Competitive set
includes laser and inkjet color desktop MFPs < $1,000 and printers <
$800 as of March 2012. 
 (2) Number of shipments based on internal HP
database results through 2012.
 (3) Comparison based on
manufacturers' published specifications of fastest-available color
mode (as of March 2012) and includes color laser MFPs < $1,000 and
color laser printers < $800 available March 2012 based on market
share as reported by IDC as of Q1 2012 and HP internal testing of
printer in fastest available color mode (sample four-page category
documents tested from ISO 24734). After first set of ISO test pages.
Additional information is available at www.hp.com/go/printerclaims.  
(4) Cost-per-page (CPP) claim is based on the majority of color laser
printers less than US $300 and the majority of color laser MFPs less
than US $500 as of September 2012, based on market share as reported
by IDC as of Q2 2012. CPP comparisons for laser supplies are based on
published specifications of the manufacturers' highest-capacity
cartridges available, as reported by Gap Intelligence. HP Officejet
Pro CPP based on HP 950XL/951XL Ink Cartridges, estimated street
price, published yield for color prints and continuous printing.
Actual prices may vary. Actual yields may vary based on printer used,
images printed and other factors. Additional information is available
at www.hp.com/go/officejet.
 (5) Majority of color laser printers <
$800 and color laser MFPs < $1,000 as of August 2012. Energy use
based on HP and HP-commissioned third-party testing. Actual cost and
energy usage may vary. Addition
al information is available at
 (6) Compares weight of empty cartridge and
packaging materials needed for 15,000 pages using highest-capacity
cartridges of major in-class competitors' color laser MFPs < $1,000
and color laser printers < $800 as of October 2012. Tested by Buyers
Lab Inc. Additional information is available at
 (7) After first page. Additional information
is available at www.hp.com/go/inkjetprinter.
 (8) Estimated U.S.
street prices. Actual prices may vary. 
ENERGY STAR is a registered mark owned by the U.S. government. 
This news release contains forward-looking statements that involve
risks, uncertainties and assumptions. If such risks or uncertainties
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year ended October 31, 2012. HP assumes no obligation and does not
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Copyright 2013 Hewlett-Packard Development Company, L.P. The
information contained herein is subject to change without notice. The
only warranties for HP products and services are set forth in the
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omissions contained herein. 
Editorial contacts: 
Cherie Britt
+1 650 518 6919 
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