CORRECTING and REPLACING Digital Air Strike Announces Winners of Automotive Social Media and Reputation Awards at NADA

  CORRECTING and REPLACING Digital Air Strike Announces Winners of Automotive
  Social Media and Reputation Awards at NADA Convention in Orlando

  Awards Celebrate Auto Dealerships and Manufacturers Who Are Best in Class
                               Social Marketers

CORRECTION...by Digital Air Strike NADA 2013

Business Wire

ORLANDO, Fla. -- February 11, 2013

In the sixth paragraph, Norm Reeves Honda received the Regular Brand (sted,
Platinum) and Walter's Mercedes Benz received the Luxury Brand (sted, Gold)

The corrected release reads:

DIGITAL AIR STRIKE ANNOUNCES WINNERS OF AUTOMOTIVE SOCIAL MEDIA AND REPUTATION
                     AWARDS AT NADA CONVENTION IN ORLANDO

  Awards Celebrate Auto Dealerships and Manufacturers Who Are Best in Class
                               Social Marketers

Digital Air Strike, the nation’s leading automotive social media, online
reputation and lead-response company, yesterday announced the winners of the
first Social Media and Reputation Awards at the 2013 National Automobile
Dealers Association convention in Orlando, Florida.

The awards highlight auto dealers and manufacturers who are leading the
industry as best-in-class marketers on the social web. The winners for 2013
are…

Best Dealer Facebook Campaign, Individual Dealer
Tempe Chrysler Jeep

Best Dealer Facebook Campaign, Dealer Group
Village Automotive Group

  * This award features the dealer group with the best Facebook advertising
    performance and created the most engaging dialogue with its fans.
    Contestants were ranked in five categories: Click through rate, Cost per
    click, Cost per impression, Cost per Like, Cost per action.

Most Creative Facebook Campaign
Rich Ford

  * This award recognizes the Facebook campaign that most creatively drove
    virality and sharing with other users.

Best Reputation for an Individual Dealer
Regular Brand – Norm Reeves Honda
Luxury Brand – Walter’s Mercedes Benz

  * This award demonstrates superior reputation management performance across
    all review sites and measured effectiveness at driving web traffic from
    review sites to the dealership website. We collected the total number of
    ratings and scores posted in 2012 and dealers needed at least 100 reviews
    to qualify.

Greatest Local Facebook Reach
Platinum – Liberty Toyota
Gold – Halleen Kia

  * This award recognizes the dealers with the greatest local reach and
    largest in-market fan base within 50 miles of their physical location.

Biggest Website Impact
Platinum – Holz Motors
Gold – Executive Kia

  * This award goes to the dealer who drove the most traffic from their social
    media websites to the dealership website. Contestants were ranked in five
    categories: number of referrals, number of unique visitors, webpages
    viewed per visit, visit duration and bounce rate.

Biggest Facebook Increase in Engaged Followers
Platinum – Adamson Ford
Gold – Charles Gabus Ford

  * This award showcases the best single auto dealer performance using
    Facebook as an effective marketing tool. Qualifications included at least
    a 100 percent increase in “Likes” and at least one engagement opportunity
    per liker in the form of “people talking about this”

Special Recognition – Best Social Media Innovator
Van Griffith Kia

  * This award recognizes overall outstanding use of social media in a
    dealer’s respective market measured by increased sales and social media
    followers.

Special Recognition – Best Social Media Thought Leadership
Paragon Auto Group

  * Paragon Auto Group’s General Manager Brian Benstock was featured in an
    Information Week thought leadership piece about using social media to sell
    automobiles.

Greatest Facebook Reach for a Manufacturer/OEM – Honda

  * This award recognizes the best auto manufacturer performance using
    Facebook as an effective marketing tool. Qualifications included having at
    least 50 dealers and at least 500 “people talking about this” per dealer.

Most Positive Reviews Per Store for a Manufacturer/OEM – Chrysler

  * This award goes to the auto manufacturer with the highest positive reviews
    per store who has at least 500 positive reviews in 2012 and an average of
    4 stars across review sites.

Best Reputation for a Manufacturer/OEM – General Motors

  * This award highlights the auto manufacturer with the highest aggregate
    review rating above 4/5 and manufacturers needed to have at least 500
    reviews to qualify.

Biggest Facebook Increase in Followers for a Manufacturer/OEM – Ford

  * This award showcases the auto manufacturer with the best performance using
    Facebook as an effective marketing tool. Qualifications included at least
    a 100 percent increase in “Likes” and at least one engagement opportunity
    per liker in the form of “people talking about this”

Most Social Media Mentions for Super Bowl Ad for a Manufacturer/OEM – Dodge
Ram "Farmer"

  * This award was judged on a combination of overall social media mentions
    and YouTube views.

Most Creative Use of Crowdsourcing for a Manufacturer/OEM – Kia "The Ride"

  * This award highlights the best use of crowdsourcing to highlight customer
    creativity.

Supporting Quote

“We are thrilled to recognize these best-in-class social marketers as they
continue to innovate on the social web," said Alexi Venneri, co-founder, CMO
and COO-Social media at Digital Air Strike. “As new digital marketing trends
like Facebook Graph make it even more important to have a strong online
presence, we at Digital Air Strike work tirelessly to ensure that our dealer
and manufacturing partners have all the necessary marketing tools at their
fingertips.”

About Digital Air Strike

Digital Air Strike provides the industry’s most complete automotive social
media and digital marketing solution. The company developed a turnkey program
that includes fully managing social media sites, online reputation, and
digital lead responses for dealerships nationwide. The company offers multiple
tiers of service, ranging from targeted social media and review site
management to comprehensive multi-vehicle quoting with behavioral targeting
capabilities. Digital Air Strike’s expertise spans all manufacturer brands and
has a proven track record of helping automotive dealers, dealership groups,
and manufacturers engage with more consumers while delivering increased
website traffic. Additional information is available at
www.digitalairstrike.com and www.facebook.com/digitalairstrike.

Contact:

Digital Air Strike
Clint Bagley, 415-699-8280
cbagley@digitalairstrike.com