Lawson Products Introduces Enhanced E-Commerce Website

  Lawson Products Introduces Enhanced E-Commerce Website

Business Wire

CHICAGO -- February 11, 2013

Lawson Products, Inc. (NASDAQ:LAWS) (“Lawson” or “The Company"), a distributor
of products and services to the maintenance and repair marketplace, today
announced another key initiative to increase customer satisfaction. It has
launched a newly improved e-commerce website designed to provide customers
with more product choices, improved functionality, and other user-friendly

“For years our customers have valued our service-oriented, consultative
approach to helping them be more operationally efficient. We also know
customers in the maintenance and repair industry want to partner with
companies that have an easy-to-use and highly functional e-commerce tool,”
stated Michael G. DeCata, president and chief executive officer. “Lawson
Products continues to be focused on improving our customers’ experience which,
in turn, strengthens our positioning in the maintenance and repair
marketplace. These enhancements to our website mean Lawson is able to provide
our customers with both the on-site personal service and technical expertise
they expect from their sales representative and online access to five times
more products via an intuitive website. These combined capabilities clearly
differentiate our offering.”

As part of Lawson’s multi-channel sales model, the improved website gives
users access to more products than their printed catalog with robust and
easily searchable product and technical content that supports both The
Company’s sales organization and customers. “Our newest e-commerce site, built
on the Oracle-ATG Web Commerce platform, continues to leverage our investments
in integrated technologies like Heiler’s product information management
solution and the SAP® ERP application. The release of this enhanced site
translates the substantial investments we’ve made in our systems
infrastructure into a better customer experience,” stated Mr. DeCata.

He continued, “Lawson Products is a company with a long-standing reputation
built upon years of service to its stakeholders. Our value has always been
based on exceptional in-person service, and that will only be enhanced by
improving customers’ online experience with us. It’s all the benefits of
on-site service with anytime online access – a space in our industry that we
are uniquely positioned to own.”

The enhanced site is being supported by a specially trained Web Customer
Service team. U.S. customers can access the site at or, while Canadian customers can use or

About Lawson Products, Inc.

Founded in 1952, Lawson Products, Inc. (NASDAQ: LAWS) is an industrial
distributor of more than 450,000 different maintenance and repair supplies
including fasteners, specialty chemicals, cutting tools and abrasives,
electrical, fluid power, welding, safety products, and storage systems. The
Company services the industrial, institutional, commercial and government
markets in all 50 U.S. states, Canada and Puerto Rico. You can learn more
about The Company on its Website at

Forward-Looking Statements

This Release contains certain forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995 that involve risks and
uncertainties. The terms "may," "should," "could," "anticipate," "believe,"
"continues," "estimate," "expect," "intend," "objective," "plan," "potential,"
"project" and similar expressions are intended to identify forward-looking
statements. These statements are not guarantees of future performance and
involve risks, uncertainties and assumptions that are difficult to predict.
These statements are based on management's current expectations, intentions or
beliefs and are subject to a number of factors, assumptions and uncertainties
that could cause or contribute to such differences or that might otherwise
impact the business and include the risk factors set forth in Item 1A of the
December 31, 2011 Form 10-K filed on March 1, 2012 and the September 30, 2012
Form 10-Q filed on October 25, 2012.  The Company undertakes no obligation to
update any such factor or to publicly announce the results of any revisions to
any forward-looking statements whether as a result of new information, future
events or otherwise.

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Germany and in several other countries.

All other product and service names mentioned are the trademarks of their
respective companies.


Lawson Products, Inc.
Investor Relations:
Ronald J. Knutson, (773) 304-5665
EVP, Chief Financial Officer
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