Customers Rapidly Adopting Big Data Solutions - Driven By Marketing, Sales and More - Reports New Microsoft Research

Customers Rapidly Adopting Big Data Solutions - Driven By Marketing, Sales and
                    More - Reports New Microsoft Research

New findings headline weeklong series on the Microsoft News Center showcasing
big-data customers, industry perspectives, solutions and more.

PR Newswire

REDMOND, Wash., Feb. 11, 2013

REDMOND, Wash., Feb. 11, 2013 /PRNewswire/ --More than 75 percent of midsize
to large businesses are implementing big-data-related solutions within the
next 12 months — with customer care, marketing and sales departments
increasingly driving demand, according to new Microsoft Corp. research
released today.


According to Microsoft's "Global Enterprise Big Data Trends: 2013" study of
more than 280 IT decision-makers, the following trends emerged:

  oAlthough the IT department (52 percent) is currently driving most of the
    demand for big data, customer care (41 percent), sales (26 percent),
    finance (23 percent) and marketing (23 percent) departments are
    increasingly driving demand.
  oSeventeen percent of customers surveyed are in the early stages of
    researching big data solutions, whereas 13 percent have fully deployed
    them; nearly 90 percent of customers surveyed have a dedicated budget for
    addressing big data.
  oNearly half of customers (49 percent) reported that growth in the volume
    of data is the greatest challenge driving big data solution adoption,
    followed by having to integrate disparate business intelligence tools (41
    percent) and having tools able to glean the insight (40 percent).

The company published its findings to the Microsoft News Center
( this morning, kicking off a week of
announcements focused on the company's big data customers, products and future

Microsoft "Big Data Week"

"Big data can be large tables of structured data, huge files of complex
unstructured data, or small amounts of machine-generated data that pile up
faster than you can make sense of it," said Eron Kelly, general manager of SQL
Server at Microsoft. "Microsoft's goal is to help everyone make better, faster
decisions by providing tools that make it easy to find insights in big data,
small data … any data."

Big data is changing the way organizations and people do business, discover
insights and interact with one another. This week Microsoft will embark on a
week of digital storytelling that showcases what customers, partners, the
industry and Microsoft are doing to bring this vision to life:

  oToday: "Global Enterprise Big Data Trends: 2013" and insight from big data
    executives and analysts
  oTuesday, Feb. 12: Spotlight on big data early adopters, including a Q&A
    with The Weather Channel Chief Information Officer Bryson Koehler on how
    big data is transforming his company
  oWednesday, Feb. 13: Microsoft's big data approach, investments and
  oThursday, Feb. 14: Silicon Valley big data event highlights
  oFriday, Feb. 15: The future of big data and machine learning within
    Microsoft Research, including a Q&A with MSR Researcher Eric Horvitz

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in
software, services and solutions that help people and businesses realize their
full potential.

SOURCE Microsoft Corp.

Contact: Rapid Response Team, Waggener Edstrom Worldwide, +1-503-443-7070,
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