Eco Building Products Is Gaining The Right Support Coast To Coast

      Eco Building Products Is Gaining The Right Support Coast To Coast

The Shield - A Digital Magazine - Makes 2013 Debut Replacing ECOB World News

PR Newswire

VISTA, Calif., Feb. 11, 2013

VISTA, Calif., Feb.11, 2013 /PRNewswire/ --Eco Building Products, Inc.,
(OTCQB: ECOB) announced today the release of The Shield - a Red Shield
Foundation Publication - replacing the previous digital platform formerly
known as ECOB World News. This online digital publication has proven to be a
first in the Lumber Industry. Utilizing both web-based and interactive social
media platforms, the Company continues to set the pace in showing the world a
new way to build defensively. The Shield is comprised of the latest highlights
in Company news; feature stories from the Company's activities around the
globe; a Builder Spotlight focused on a specific company or professional who
has embraced the latest in defensive building technology; and outreach efforts
the Company has engaged in. To view The Shield, please visit this link:
http://issuu.com/ecobworldnews/docs/the_shield_february_2013?mode=window.

In addition to the debut release of The Shield, Conboy and Team Eco continue
in the pursuit of bringing "Defensive Building Practices" to the forefront of
every Industry Professional's thought process. Discussion items include topics
such as: earthquakes, wood fiber strength, and the infamous termites and wood
rot. This forum created by Eco is focused on education first, and as captured
by the digital magazines model platform, additional modes of creating change
stem from cultivating relationships with supporting industries and
professionals often impacted as a result of a failure to embrace building
defensively. "As the founder of this Company, I knew one day we would get
somebody to listen. The sad part is it took another radical storm like Sandy
to finally get someone's attention, and it only comes from the people hurt by
the storms, and the firefighters and first responders that work so
emphatically to save lives and protect property. I have been calling on the
architects, engineers and production builders now for over eight years to try
and teach them that we have to embrace new ways of building; for the most part
none have listened because it's more about the price of the building than
solving the problems they all know exist," says Steve Conboy, President/CEO,
Eco Building Products, Inc.

As a result of the collaboration between Eco and the Professional Fire
Community; this Tuesday, February 12th, the Company will break ground on a new
training platform at the Oceanside Fire Department Training Facility in
Oceanside, CA. Eco's Conboy and Oceanside Fire Department Battalion Chief of
Training Joe Ward, with the support of Steve Cassidy the President of the FDNY
Union are now working on developing new ways to teach new and old construction
foreman "Defensive Building Practices," designed to protect themselves and the
people who live in wood framed buildings. This state of the art training
platform has been designed specifically for teaching new Fire Recruits the
difference between panelized roofs, engineered I-Joist floors, solid lumber
floors, open web floors trusses and light gauge roof trusses. Additional
training evolutions include the controlled burn of a wood-framed building
featuring raw I-Joists next to Eco's floor trusses built with Class-A fire
rated lumber.

Rounding out the educational approach as designed by Eco's Conboy is the soon
to launch online education platform called, The Institute of Defensive
Building Practices. This platform will offer online courses to a wide variety
of audiences including, firefighters and first responders from around the
U.S., and even homeowners that want to know how to ask the right questions of
their contractor. To visit the Institute's homepage, please visit this link:
http://www.idbp.org.

About Eco Building Products, Inc.
Eco Building Products, Inc. is a manufacturer of proprietary wood products
treated with an eco-friendly proprietary chemistry that protects against fire,
mold/mycotoxins, fungus, rot-decay, wood ingesting insects and termites with
ECOB WoodSurfaceFilm™ and FRC™ technology (Fire Retardant Coating). Eco
Building products, "Eco Red Shield" utilizing patent pending technology is the
ultimate in wood protection, preservation, and fire safety to building
components constructed of wood; from joists, beams and paneling, to floors and
ceilings.

Safe Harbor Statement: This press release may contain forward-looking
statements within the meaning of the Private Securities Litigation Reform Act
of 1995 (the "Act"). In particular, when used in the preceding discussion, the
words "believes," "expects," "intends," "plans," "anticipates," or "may," and
similar conditional expressions are intended to identify forward-looking
statements within the meaning of the Act, and are subject to the safe harbor
created by the Act. Any statements made in this news release other than those
of historical fact, about an action, event or development, are forward-looking
statements. Forward looking statements involve known and unknown risks and
uncertainties, which may cause the Company's actual results in future periods
to be materially different from any future performance that may be suggested
in this release. ECOB takes no obligation to update or correct forward-looking
statements, and also takes no obligation to update or correct information
prepared by third parties.

Company
Contact
Eco Building Products,
Inc.
Phone: 1 888 Red Shld (888.733.7453)
Email: info@ecob.net
Web Site: www.ecob.net
Visit us at: www.ecobmedia.net

Investor Relations Contact
Arthur Douglas & Associates, Inc.
Arthur Batson
Phone: 407-478-1120

SOURCE Eco Building Products, Inc.

Website: http://www.ecob.net