New Study Details Ways Human Resources Executives Can Take a Bigger Role in Driving Growth

New Study Details Ways Human Resources Executives Can Take a Bigger Role in 
Driving Growth 
Economist Intelligence Unit Survey Highlights Role of HR Leaders in
Helping Organizations Grow, and HR's Complex Relationship With
C-Level Executives 
REDWOOD SHORES, CA -- (Marketwire) -- 02/11/13 --  Oracle (NASDAQ:
News Facts 

--  A recent study conducted by the Economist Intelligence Unit (EIU) and
    co-sponsored by Oracle and IBM highlights the role of HR leaders in
    helping organizations drive growth, and HR's relationship with C-level
--  The EIU surveyed 235 C-level executives from organizations around the
    world of varying sizes and industries, and found that while human
    capital is increasingly important as a strategic differentiator, there
    are important actions senior HR leaders need to take to place
    themselves at the heart of the debate on a company's strategic
--  EIU supplanted the report with a series of in-depth interviews with
    senior executives from major companies and other experts around the
    world to deliver context and best practices on improving the
--  The report found there is an opportunity for senior HR leaders to
    expand their positive relationships w
ith CEOs (57 percent of
    respondents) and develop more productive relationships with CFOs (43
    percent of respondents) by playing a larger role in corporate strategy
    and planning.

HR Leaders Must Complete the Transition from Administrator to Strategic
Partner in the Eyes of CEOs  

--  The first report, "CEO Perspectives: How HR can take on a bigger role
    in driving growth," surveyed 135 CEOs to learn how CEOs view the
    contributions of HR leaders across organizational strategy, planning
    and executive team management.
--  To increase its influence in the C-Suite, the report shared
    suggestions for HR executives, including fostering personal
    relationships with the CEO, cultivating the chemistry of the senior
    management team and exhibiting an understanding of the wider
    commercial business.
--  The report found that while HR enjoys a close, trustful and highly
    valued relationship with CEOs, they are not as involved in strategic
    planning as they could be. A little over half of the CEOs surveyed (55
    percent) consider the head of HR a key player in strategic planning,
    while 70 percent of CEOs want HR's involvement at the highest levels
    of planning.
--  In addition, more than half of CEOs responding (56 percent) reported
    that insufficient talent within the organization is a key challenge
    that might harm the company financially within the next 12 months. Yet
    more than a third of CEOs have doubts whether HR has the business
    knowledge to participate productively in overcoming this issue, with
    37 percent reporting the head of HR doesn't "understand the business
    well enough."

Relationship Between HR and Finance Pivotal, Yet Shaky 

--  In a second report, "CFO Perspectives: How HR can take on a bigger
    role in driving growth," 100 CFOs shared their feedback on the
    fractious relationship between finance and HR, as well as suggestions
    for improving relations to enable businesses to capitalize on employee
    potential to drive growth.
--  With leaders in HR and finance often brandishing contrasting
    personality types and focused on the competing priorities of investing
    in talent and managing the bottom line, the study found a common
    tension between the critical department heads.
--  While the study found 75 percent of CFOs want their HR lead to be a
    key player in strategic planning, only 30 percent of the CFO
    respondents consider their HR counterparts as such, a much lower
    percentage than the 55 percent of CEO respondents who answered the
    same question.
--  The report provided practical suggestions for HR leaders to repair the
    bond, including sharing goals and results in a qualitative way though
    HR metrics, helping the CFO improve its internal finance team, and
    finding ways to showcase strategic business-level thinking in

Supporting Quote 

--  "With businesses competing in a fierce race for global talent and
    focused on optimizing limited resources, senior HR leaders are
    increasingly being tapped to offer strategic guidance and planning,"
    said Gretchen Alarcon, vice president, Oracle HCM Strategy. "As
    technology helps automate processes and eases administration, HR can
    focus more time on aligning talent strategies with long-term business
    goals. This report provides a blueprint for HR leaders to enhance
    their relationships with CEOs and CFOs, which will help them play a
    more strategic role in business direction, growth and success."

IBM is a Diamond level member of Oracle PartnerNetwork (OPN).  
Supporting Resources 

--  EIU Report: CEO perspectives: How HR can take on a bigger role in
    driving growth
--  EIU Report: CFO perspectives: How HR can take on a bigger role in
    driving growth
--  EIU Report: C-level perspectives of the HR function in Western Europe
--  Oracle Webcast: Essential Partnerships for HR

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Danielle Cormier-Smith
Joan Levy
Blanc & Otus
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