JAKKS Pacific and Lucasfilm Join Forces to Deliver Out of This World Figures and Toy Products Based on Iconic Star Wars™

  JAKKS Pacific and Lucasfilm Join Forces to Deliver Out of This World Figures
  and Toy Products Based on Iconic Star Wars™ Characters

Business Wire

MALIBU, Calif. -- February 11, 2013

Leading U.S. toymaker JAKKS Pacific, Inc. (NASDAQ: JAKK), announced today it
has signed an agreement with Lucasfilm to manufacture, distribute and market a
31” Darth Vader figure inspired by the iconic character from the Star Wars
universe. The agreement also includes rights for additional product categories
including flashlights, play tents, arcade games and more, to introduce a whole
new generation of fans to Star Wars.

JAKKS Pacific and Lucasfilm join forces to deliver figures and toy products
based on iconic Star War ...

JAKKS Pacific and Lucasfilm join forces to deliver figures and toy products
based on iconic Star Wars(TM) characters, including this 31" Darth Vader
figure launching at major retailers nationwide in Fall 2013. (Photo: Business
Wire)

“We are excited to build on our existing relationship with Lucasfilm and
produce new products based on one of the most iconic libraries of characters
that generations of fans love,” said John Blaney, Executive Vice President,
Marketing, JAKKS Pacific, Inc. “We will apply our extensive expertise in the
development and marketing of large scale and collectible figures based on
blockbuster action entertainment to create these larger than life figures that
Star Wars fans of all ages will be excited about.”

“With a successful track record of bringing popular entertainment properties
to life and with a strong passion for the franchise, JAKKS was the perfect
licensing partner to enlist as we continue to build our consumer products
portfolio for Star Wars,” said Anita Castellar, Global Licensing Manager,
Lucasfilm. “With strong retailer relationships and global distribution, we are
confident that together we will be able to deliver the experiences that our
fans have come to expect from us.”

JAKKS will debut its 31” Darth Vader Figure at the International Toy Fair in
New York City. The 31” Darth Vader Figure has seven points of articulation,
highly detailed features and Darth Vader’s signature Lightsaber. The 31”
Figure will be the largest articulated figure of the iconic villain and is
expected to be available at major retailers nationwide in Fall 2013.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys
and consumer products with a wide range of products that feature popular
brands and children's toy licenses. JAKKS’ diverse portfolio includes Action
Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids
Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products,
Infant/Pre-School, Construction Toys, Ride-On Vehicles, Wagons, Inflatable
Environments and Tents, Impulse Toys and Pet Products sold under various
proprietary brands including JAKKS Pacific®, Creative Designs International™,
Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Kids
Only!™, Tollytots®, Disguise®, Moose Mountain® and Maui® . JAKKS is also the
creator of the underlying Monsuno® property and toy line. JAKKS is an
award-winning licensee of several hundred nationally and internationally known
trademarks including Nickelodeon®, Warner Bros.®, Ultimate Fighting
Championship®, Hello Kitty®, Graco® and Cabbage Patch Kids®. www.jakks.com

About Lucasfilm

Lucasfilm Ltd., a wholly owned subsidiary of The Walt Disney Company, is a
global leader in film, television and digital entertainment production. In
addition to its motion-picture and television production, the company's
activities include visual effects and audio post-production, cutting-edge
digital animation, interactive entertainment software, and the management of
the global merchandising activities for its entertainment properties including
the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is
headquartered in northern California.

This press release may contain forward-looking statements (within the meaning
of the Private Securities Litigation Reform Act of 1995) that are based on
current expectations, estimates and projections about JAKKS Pacific's business
based partly on assumptions made by its management. These statements are not
guarantees of future performance and involve risks, uncertainties and
assumptions that are difficult to predict. Therefore, actual outcomes and
results may differ materially from what is expressed or forecasted in such
statements due to numerous factors, including, but not limited to, those
described above, changes in demand for JAKKS' products, product mix, the
timing of customer orders and deliveries, the impact of competitive products
and pricing, and difficulties with integrating acquired businesses. The
forward-looking statements contained herein speak only as of the date on which
they are made, and JAKKS undertakes no obligation to update any of them to
reflect events or circumstances after the date of this release.

© 2013 JAKKS Pacific, Inc. All rights reserved.

Lucasfilm, STAR WARS™ and related properties are trademarks and/or copyrights,
in the United States and other countries, of Lucasfilm Ltd. and/or its
affiliates.TM & © Lucasfilm Ltd. All rights reserved. All other trademarks
and trade names are properties of their respective owners.

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Contact:

JAKKS Pacific, Inc.
Chad Nishimura, 310-455-6235
chadn@jakks.net
 
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